About a year ago, the movie staff of “Mission Impossible: Fallout” filmed during 9 days the final scenes at one of the most visited places in Norway: Preikestolen. This place is where the impressive final confrontation between Cruise’s spy, Ethan Hunt, and Henry Cavill’s killer, August Walker, takes place. Although the actor Tom Cruise could not attend the premiere he thanked his fans for attending and regretted not being able to be there through a Twitter post.
On August 1, 2018, 2000 lucky and adventurous fans walked 4 hours to watch “Mission Impossible: Fallout” and possibly live the most extraordinary movie night. The audience had the opportunity to see in person one of the places where Cruise made some of his intrepid acrobatics that are characterized by defying death. After the end of the screening, the mission continued, as all the 2000 spectators walked back in the darkness using head lamps.
A 12m x 6m AIRSCREEN classic was used for this event and was epically transported in a helicopter to Preikestolen. The characteristics of the original inflatable screen made this event possible, as it is rolled up for transport and easily installed in about 3 hours, making what some would consider “mission impossible” actually possible: Watching movies at the imposing Norwegian fjords.
Foto: Paramount Pictures
Preikestolen is one of the most visited attractions in the county of Rogaland in eastern Norway, and one of the most spectacular photographic locations in the country. Not for nothing has it been named one of the most spectacular view points in the world by CNN Go and Lonely Planet. To reach the famous rock of Preikestolen, located on the Lysefjord east of Norway, people must hike 4 hours to climb 350m and travel approximately 7.5 km away. (Visit Norway, 2018)
AIRSCREEN supports you in all your “impossible missions” to spread the magic of outdoor cinema. We also want to congratulate our partner Unique Digital Nordic for such a spectacular event.
Contact us today to make your outdoor film project come true! Click here to take the first step.
As we have mentioned in our social media, we want to give more visibility to those companies who take outdoor cinema to another level and trespass the frontiers of entertainment to promote cultural activities. The concept that we want to introduce you today is that of “Efecto Cine”, an Uruguayan platform that has developed innovative projects, which are until today one of a kind in the world´s south hemisphere.
There are already some cinema projects, who only use solar energy to power their equipment and this is the case of Efecto Cine, too. However, they aim as well at engaging the audience at a highly participative and ludic level. They began touring ten years ago around Uruguay and other Latin-American countries, benefiting from the outdoor cinema charm to bring people together in public spaces, both in big city and remote towns.
Efecto Cine diversified its portfolio 4 years ago with a new project named “Efecto Pedal”. Its goal is to promote environmental awareness through cultural and participative experiences. In this case, the viewers are responsible for creating enough energy by pedalling to make to whole cinema system work. This project highlights two important elements: Social coexistence and the use of the bicycle as an agent of change to achieve a more sustainable way of life.
What makes them so innovative? Firstly, they count with high quality equipment: The inflatable screen AIRSCREEN assures having a wrinkle-free projection surface to guarantee the highest quality image, working together with a suitable and powerful sound and projection system. Secondly, the concept of using the bicycle goes further than what meets the eye. It is not only about going to cinema. Indeed the movies already invite self-questioning, but the pedalling is a metaphor that shows with a practical example the effect of teamwork. Also, the bicycle promotes a healthy lifestyle and invites to consider it as a viable mode of transport.
“Verano al Pedal”, which takes place every year, is the first outdoor cinema tour that neutralizes 100% carbon emissions. How? Efecto Cine plants native plants in specific areas together with the local government to minimize the CO2 emissions of the van that transports the cinema equipment.
If you are asking yourself how Efecto Pedal works, let’s jump into the technical stuff: There are ten static bicycles and ten stations where you put your own. Also they have hand pedals for children, seniors and handicapped. A LED voltmeter indicates live the amount of energy accumulated and the minimum of energy required to power the cinema equipment is of 1300 watts. To put this in more conventional terms, this is the same amount of energy that a standard microwave needs to work for an hour. But in this case is the energy surely used for more fun purposes, bringing family and friends together to spend some quality time together.
“Efecto Cine” lives up to its name (“efecto” in English means “Effect”): They have been expanding throughout Latin-American and today they have presence in Brasil, Cuba, Venezuela, Chile, Paraguay and Colombia. Besides their eco-friendly cinema activities, they also provide technical support and infrastructure to different events in Uruguay, like the Jose Ignacio International Film Festival, the Film Festival of Montevideo and Punta del Este, the projection of football matches and concerts starring stars like Paul McCartney and Elton John. They are also behind the largest cinema projection of Latin America with the documental “Maracana” at the Centario Stadium of Montevideo, for which they used a 20 meter AIRSCREEN for around 12.000 viewers. These activities have also been recognized with awards given by international institutions like the Hubert Bals Fund from Rotterdam, the Prince Claus Foundation, among others.
If you want to experience an activity that brings together outdoor cinema, sports, and eco-friendly awareness, then “Efecto Pedal” is for you! For more information click here.
AIRSCREEN helps to turn your projects into reality giving you great mobility, ease of use and always the best quality! Need any more information? Contact us clicking here.
The charm of outdoor cinema is gaining more and more relevance today: Not only does it break our routine but it is also the perfect excuse to share time with our friends and family in a way that traditional cinemas do not allow. A reason to this, are the entertainment possibilities that revolve around outdoor cinema, in which the members of the audience are able to interact with each other before sitting down to watch the movie. Plus, this type of event offers the option to watch movies with the perfect backdrop, what we have been able to witness throughout different sceneries like the magnificent Austrians alps, the imposing St. Mark´s Square in Venice, the idyllic beaches of Cancun and the Maldives Islands, among other beautiful places.
Those who know AIRSCREEN –the original inflatable screen made in Germany- are already familiarized with these aspects. However, today we want to talk about a branch of cinema, which aims at outpointing the concept of movies as entertainment to become a tool of awareness and self-questioning. Behind this type of cinema, there are some companies, who not only intend to democratize the access to cinema by taking it to remote and least favored places, but also strive to spread the message about renewable energies as a sustainable way of living.
Today we want to tell the story behind Ecocinema, an Uruguayan audiovisual platform and movie producer, who actively projects its movies through mobile cinema in Latin-America since 2006. Before we continue, for those who are not familiarized with this type of cinema, it basically works through the implementation of solar panels located on the rooftop of a car. These provide sufficient energy for the whole equipment to work. In the case of Ecocinema, they also match their solar-based movie projections with workshops, which are aligned with the movie´s thematic. This means that they make the most of their time, by inviting their spectators to participate in their workshops throughout daytime until it gets dark, when movie time begins.
Initially, the main goal of this company was to find a way to distribute their own movies during summer in Uruguay, a country that only had a couple of cinemas during those days. Because of this, Ecocinema´s outdoor projections were highly innovative and very well received by their audience. However, as time went by, they wanted to increment their activities by trespassing the Uruguayan frontiers and also aimed at giving a more meaningful and educative twist to their movies. In addition to this new vision that was developed in 2011, the following year happened to be the United Nation´s year of sustainability. This was the perfect drive for them to decide changing their traditional equipment to 100% solar one. They took advice from Solar Cinema, a Dutch company who also performs in this field, to renovate both their concept and gear.
Moreover, further investigations backed up and motived the continuation of their activities. An example is the study published by the organization “Transparency International”, which condemned corruption as the main root of inequality in Latin America. What is more, some statics indicated that only 3 out of every 10 Latin Americans had access to cinema, which gave Ecocinema a strong sense of purpose to be an agent that attacks these problematics. The movie screenings are completely free what is made possible through the sponsorship of brands, as well as local and international monetary funds. Their movies deal with different topics, such as climate change, sport, aborigines, corruption, among others.
The first movie projections outside of Uruguay took place in Mexico, where Ecocinema found partners who were also strongly identified with the importance of culture, and were passionate about mobile cinema. Since then, their eco-vans have expanded their activities in Chile, Argentina, Brasil, Ecuador, Panama and very soon in Colombia as well. Another objective to highlight of this Uruguayan firm is that not only they want to create new audiences, but also want to restore the use of public spaces to foster a peaceful coexistence among the people. This is especially important for some communities that Ecocinema reaches, which have had a criminal background and other related issues to violence. In these cases, the movies that are shown are not produced by Ecocinema and their main purpose is to create an enjoyable atmosphere so that families and friends gather up to have fun.
We want to stress the importance of these activities, which pass on to people both the message of the movie as well as the possibility of implementing renewable energies as a sustainable way of living. So we hope that the story of Ecocinema and their work inspire more entrepreneurs in the world to take action in this field, which is increasingly gaining more relevance in our lives. Your AIRSCREEN team will always be happy to support projects that aim at improving our lives in several aspects. Do you need an inflatable screen for your next project? Click here to contact us here!
Thank you Ecocinema for the interview! We feel very proud to work with you!
The Île Courts Short Film Festival is held every year in Mauritius and has the objective of promoting international and locally directed films, while developing an audience for different cinema genres. It is a perfect occasion for producers coming from the whole Indian Ocean area to meet and exchange their ideas about contemporary cinema and its trends.
This year, from 10 to 15 October, the festival has celebrated its tenth anniversary with a selection of 96 films projected on four different locations of the island. In addition to training workshops, debates, roundtables and professional meetings, outdoor screenings with AIRSCREEN made the atmosphere of this event even more fascinating. The festival hosted important film-makers like the Mauritian David Constantin, author of Lonbraz Kann, and the French Chantal Richard, with Lili et le baobab and Ce dont mon cœur a besoin.
The Île Courts 2017 involved many different topics of contemporary society, like tolerance, multiculturalism, social exclusion and gender diversity. People visiting the festival had also the possibility to actually take part of it by creating their own short-film or documentary in several writing workshops. They could also learn about the different professions in the cinema industry thanks to training workshops, which were addressed not only to professionals, but also to young amateurs. Finally, the festival also offered a “ciné-concert” and a contest called Film Zekler, dedicated to films which were less than 10 minutes long. The festival and all its meetings were free and open to everyone.
AIRSCREEN is proud to be part of such significant events, which are not only important for the development of local cinema companies, but also an occasion to promote intercultural dialogue and community engagement.