After 18 days of touring around Panama, the event “Verano Canal 2018” finished successfully. They brought open-air cinema to different towns of the country, which were mostly isolated and do not normally have access to this kind of entertainment.
The tour began on the 11th of January in Changinola, close to the frontier with Costa Rica and finished on the 30th of January in Meteti, near to “el Tapón del Darién” the leafy jungle that divides Panama from Colombia.
Juan Pablo Troncoso, manager director of “Proyecciones y Eventos”, has been working with outdoor cinema for several years. However, the tour “Verano al Canal” was certainly the biggest event launched until today and one of the best open-air cinema productions that has taken place in Panama. The movie screenings were so well received that the audience often doubled the expected number of visitors.
If you are as curious as we are, maybe you are asking yourselves how tough are the logistics to make such a huge event happen. According to Juan Pablo´s experience with this tour, the AIRSCREEN inflatable screens were the least complicated element to install within the complete cinema system. The hardest work was transporting and placing the high number of chairs, the cable work to connect other devices and install them properly to avoid contact with the audience. Overall, the installation of the whole equipment took around two hours.
Lets not forget that projecting movies under the stars requires fulfilling a checklist that is not easily done by everyone. Among these are the movie rights, health permits, logistics know-how, among others. This time, 20th Century Fox, one of the big six American cinema studios, recommended Troncoso´s company due to their long presence and experience in the market. Initially the authorities of the Panama Canal (ACP) together with the Tourism Authorities of Panama (ATP) wanted to make a movie tour in the country. To make it happen, the most suitable partner was “Proyecciones y Eventos”, a company 100% dedicated to outdoor cinema.
The spectacle always begins with the inflation process of the screen, since the audience sees with their own eyes how the scenery drastically changes from being a standard place to an actual outdoor cinema. The night started with the projection of the documentary “Cuando Vuelvan los Bosques” that narrates the dramatic deforestation in Panama. Lastly, the viewers enjoyed the Walt Disney Movie “The Beauty and The Beast” (2017). Of course, a movie night cannot be completed without a good bag of popcorn and a delicious drink. This is why Proyecciones y Eventos partnered up with different suppliers to provide free snacks that reached a total of 15.000 sodas and more than 20.000 popcorn bags.
The event offered as well an extra show to its audience, since they implemented the interactive cinema concept, which in this case was a fusion between cinema and theatre. This was promoted by executive producer Stella Della-Togna, who brought Bella and the Beast to life, dancing and at the same time as the actors of the movie. To make this possible, Disney had to approve their dresses. Also, at the end of the film, kids had the opportunity to take a picture with the actors, which was a magical experience and made the whole family enjoy quality time together.
Another surprising fact of this tour is that it held simultaneous movie screenings. While a movie was being projected in a town of Panama, at the same time the biggest AIRSCREEN was being inflated at the capital. The event at Panama City ended magnificently with colourful fireworks that decorated the sky along with the stars, making the most beautiful backdrop for our AIRSCREEN. This caught the attention of the local press and, of course, of the audience.
We love knowing that our AIRSCREENs are a tool for entrepreneurs like Proyecciones y Eventos, who aim at democratizing the access to cinema and allow thousands of people to dream while watching a movie under the stars.
If you want to know more about Proyecciones y Eventos click here.
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