Efecto Cine: Movies, sports and environmental awareness

As we have mentioned in our social media, we want to give more visibility to those companies who take outdoor cinema to another level and trespass the frontiers of entertainment to promote cultural activities. The concept that we want to introduce you today is that of “Efecto Cine”, an Uruguayan platform that has developed innovative projects, which are until today one of a kind in the world´s south hemisphere.

There are already some cinema projects, who only use solar energy to power their equipment and this is the case of Efecto Cine, too. However, they aim as well at engaging the audience at a highly participative and ludic level. They began touring ten years ago around Uruguay and other Latin-American countries, benefiting from the outdoor cinema charm to bring people together in public spaces, both in big city and remote towns.

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Efecto Cine diversified its portfolio 4 years ago with a new project named “Efecto Pedal”. Its goal is to promote environmental awareness through cultural and participative experiences. In this case, the viewers are responsible for creating enough energy by pedalling to make to whole cinema system work. This project highlights two important elements: Social coexistence and the use of the bicycle as an agent of change to achieve a more sustainable way of life.

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What makes them so innovative? Firstly, they count with high quality equipment: The inflatable screen AIRSCREEN assures having a wrinkle-free projection surface to guarantee the highest quality image, working together with a suitable and powerful sound and projection system. Secondly, the concept of using the bicycle goes further than what meets the eye. It is not only about going to cinema. Indeed the movies already invite self-questioning, but the pedalling is a metaphor that shows with a practical example the effect of teamwork. Also, the bicycle promotes a healthy lifestyle and invites to consider it as a viable mode of transport.


“Verano al Pedal”, which takes place every year, is the first outdoor cinema tour that neutralizes 100% carbon emissions. How? Efecto Cine plants native plants in specific areas together with the local government to minimize the CO2 emissions of the van that transports the cinema equipment.

 If you are asking yourself how Efecto Pedal works, let’s jump into the technical stuff: There are ten static bicycles and ten stations where you put your own. Also they have hand pedals for children, seniors and handicapped. A LED voltmeter indicates live the amount of energy accumulated and the minimum of energy required to power the cinema equipment is of 1300 watts. To put this in more conventional terms, this is the same amount of energy that a standard microwave needs to work for an hour. But in this case is the energy surely used for more fun purposes, bringing family and friends together to spend some quality time together.


“Efecto Cine” lives up to its name (“efecto” in English means “Effect”): They have been expanding throughout Latin-American and today they have presence in Brasil, Cuba, Venezuela, Chile, Paraguay and Colombia. Besides their eco-friendly cinema activities, they also provide technical support and infrastructure to different events in Uruguay, like the Jose Ignacio International Film Festival, the Film Festival of Montevideo and Punta del Este, the projection of football matches and concerts starring stars like Paul McCartney and Elton John. They are also behind the largest cinema projection of Latin America with the documental “Maracana” at the Centario Stadium of Montevideo, for which they used a 20 meter AIRSCREEN for around 12.000 viewers. These activities have also been recognized with awards given by international institutions like the Hubert Bals Fund from Rotterdam, the Prince Claus Foundation, among others.

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If you want to experience an activity that brings together outdoor cinema, sports, and eco-friendly awareness, then “Efecto Pedal” is for you! For more information click here.

 AIRSCREEN helps to turn your projects into reality giving you great mobility, ease of use and always the best quality! Need any more information? Contact us clicking here.


AIRSCREEN at the Île Courts International Short Film Festival in Mauritius


The Île Courts Short Film Festival is held every year in Mauritius and has the objective of promoting international and locally directed films, while developing an audience for different cinema genres. It is a perfect occasion for producers coming from the whole Indian Ocean area to meet and exchange their ideas about contemporary cinema and its trends.

This year, from 10 to 15 October, the festival has celebrated its tenth anniversary with a selection of 96 films projected on four different locations of the island. In addition to training workshops, debates, roundtables and professional meetings, outdoor screenings with AIRSCREEN made the atmosphere of this event even more fascinating. The festival hosted important film-makers like the Mauritian David Constantin, author of Lonbraz Kann, and the French Chantal Richard, with Lili et le baobab and Ce dont mon cœur a besoin.

AIRSCREEN classic 20ft x 11.25ft (6.10m x 3.43m) waiting to perform!

The Île Courts 2017 involved many different topics of contemporary society, like tolerance, multiculturalism, social exclusion and gender diversity. People visiting the festival had also the possibility to actually take part of it by creating their own short-film or documentary in several writing workshops. They could also learn about the different professions in the cinema industry thanks to training workshops, which were addressed not only to professionals, but also to young amateurs. Finally, the festival also offered a “ciné-concert” and a contest called Film Zekler, dedicated to films which were less than 10 minutes long. The festival and all its meetings were free and open to everyone.

AIRSCREEN is proud to be part of such significant events, which are not only important for the development of local cinema companies, but also an occasion to promote intercultural dialogue and community engagement.


For more information about the event check out:




Are you interested in an AIRSCREEN for your open air event? Click here or write an email to info@airscreen.com!

Start your own pop-up cinema business with AIRSCREEN

If you are thinking about starting your own business: How about starting an outdoor movie company?

You like to travel? Perfect! There are so many opportunities to bring open air cinema to people:

  • Establish a theater in rural areas where no cinemas exist anymore
  • Movie Nights for hotels on the beach or at the pool
  • Backyard cinema in beautiful gardens
  • Pop-up cinema in unusual places – let environment and movie become one
  • Drive-in cinema for nostalgic cinema experience
  • Offer an outdoor video game experience on a screen bigger than all of your living room walls
  • Start a travelling cinema and bring movies to schools, cities and communities

And there are so many more ideas not created yet, it gives you free rein to your creativity! The best about this: it is pretty easy to install our plug and play products. AIRSCREEN complete outdoor cinema systems are starting at affordable 5,190 EUR (5,600 USD). An inflatable movie screen, full HD projector and a professional sound system – all you need is included.

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To help you grow your mobile cinema business you will also gain leads from us. It’s a proven business model and it successfully works in many countries worldwide.

There is no experience necessary to go ahead. Get started and join the AIRSCREEN family – use our knowledge, support and marketing material. Learn from our partners worldwide how to organize, promote and establish your own event company.

If you are still unsure take a look at our “People behind AIRSCREEN” section to learn about our partners and how they started their open air cinema business.

Contact us today at info@airscreen.com or fill in our online contact form by clicking HERE and we’ll get you on your way to running your own event production company.

Open-air cinema with solar power

Everybody knows and loves the travelling cinemas as a special form of outdoor cinema. However a cinema only powered by the sun is an unique experience – both for attendees and staff. Dutch filmmaker Maureen Prins started the Solar Cinema in the Netherlands in 2006 to bring unseen films to unusual places and to promote the use of renewable energy.

travelling cinema with inflatable movie screen

Whether parks, local squares, locations on the beach or even gravel pits – there are no limitations for such a mobile cinema. Especially with their inflatable movie screens the set-up is very easy and the whole stuff can be carried in a small car.

In 2010 the new brand ECOCINEMA was created to internationalize the project. Nowadays ECOCINEMA is travelling around Mexico, Chile, Uruguay, Brasil or Ecuador and there are many more to come in 2015.

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For more information about ECOCINEMA and Solar Cinema take a look at:

http://www.ecocinema.net and http://www.solarcinema.org

Drive-in cinema with AIRSCREEN

Driving north – Drive-in cinema in the Netherlands

The Amsterdam open-air cinema season has drawn to a close for this year ending with a spectacular drive-in event in the city.  Over 8 days spectators were treated to a diverse selection of films including ‘Blues Brothers’ and ‘Thelma & Louise’ all shown on a giant 12 x 6m (40′ x 20′) inflatable movie screen.

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There were over 60 cars in attendance as well as a large number of walk-in audience members who came by foot or in true Amsterdam style by bike. Guests were not only treated to blockbuster films but also DJ’s ensured that the musical atmosphere was equally as exciting for those in attendance long after the film was over. Guests didn’t even need to get out of their cars to pick up refreshments, but instead ordered whatever they desired via SMS from the comfort of their cars and their food and drink was delivered straight to their vehicle.

For more information on drive-in or open-air cinema in the Netherlands visit www.outdoorcinema.nl

Open-air cinema opens in Madrid

One of the world’s largest open-air cinemas has opened its doors in the Spanish capital of Madrid. The gigantic inflatable screen construction measuring an enormous 28m x 16m ensures that the best view is guaranteed in every seat in the house. Whether it be current blockbusters such as Marvel’s ‘The Avengers’ or classics such as the ‘Godfather’, film-lovers are guaranteed a great show whatever the film.

The largest open-air cinema screen in spain
The largest open-air cinema screen in Spain

In the idyllic Parque Enrique Tierno Galván not only will you find great cinema, but also a number of musicians and bands who are also in attendance to ensure that post film, the party keeps on going. Food and drinks are also there in abundance. With all of that on offer what is there to stop you? The Madrid open-air cinema is open until the start of August.

Opening night of the Madrid open-air cinema
Opening night of the Madrid open-air cinema

Starigrad Paklenica Film Festival in Croatia

Already into its 3rd year, the International Film Festival in the Croatian national park of Starigrad Paklenica takes place once again this year. The festival is well known due to its focus on music and also on documentary real-life films.

Film Festival with an inflatable screen in Croatia
Film Festival with an inflatable screen in Croatia

Many new films will be shown this year on a 10m inflatable screen such as the brand new concert film from the Irish rock band U2. Other highlights are films about Josef Haydn, Queen, George Harrison and Amy Winehouse.

30' x 17' AIRSCREEN at Starigrad Paklenica Film Festival
30′ x 17′ AIRSCREEN at Starigrad Paklenica Film Festival

The festival takes place this year from the 4th to the 10th of August. So sit back, relax and end enjoy the best in music with one of the most extraordinary backdrops.