About a year ago, the movie staff of “Mission Impossible: Fallout” filmed during 9 days the final scenes at one of the most visited places in Norway: Preikestolen. This place is where the impressive final confrontation between Cruise’s spy, Ethan Hunt, and Henry Cavill’s killer, August Walker, takes place. Although the actor Tom Cruise could not attend the premiere he thanked his fans for attending and regretted not being able to be there through a Twitter post.
On August 1, 2018, 2000 lucky and adventurous fans walked 4 hours to watch “Mission Impossible: Fallout” and possibly live the most extraordinary movie night. The audience had the opportunity to see in person one of the places where Cruise made some of his intrepid acrobatics that are characterized by defying death. After the end of the screening, the mission continued, as all the 2000 spectators walked back in the darkness using head lamps.
A 12m x 6m AIRSCREEN classic was used for this event and was epically transported in a helicopter to Preikestolen. The characteristics of the original inflatable screen made this event possible, as it is rolled up for transport and easily installed in about 3 hours, making what some would consider “mission impossible” actually possible: Watching movies at the imposing Norwegian fjords.
Foto: Paramount Pictures
Preikestolen is one of the most visited attractions in the county of Rogaland in eastern Norway, and one of the most spectacular photographic locations in the country. Not for nothing has it been named one of the most spectacular view points in the world by CNN Go and Lonely Planet. To reach the famous rock of Preikestolen, located on the Lysefjord east of Norway, people must hike 4 hours to climb 350m and travel approximately 7.5 km away. (Visit Norway, 2018)
AIRSCREEN supports you in all your “impossible missions” to spread the magic of outdoor cinema. We also want to congratulate our partner Unique Digital Nordic for such a spectacular event.
Contact us today to make your outdoor film project come true! Click here to take the first step.
The AIRSCREEN Company is happy to announce that it will be officially exhibiting at the CineEurope in Barcelona from the 12h to the 14rd of June 2018.
Produced by the The Film Expo Group, CineEurope is the oldest running European trade show targeted for the cinema industry. The show, which this year celebrates its 27thversion, aims at promoting the social, cultural and economic value of cinemas in Europe and Internationally. This is the ideal place to immerse in new trends of cinematic technologies and innovations.
Come to CineEurope in Barcelona and talk to the experts about the world of open-air cinema made flexible and easy with our AIRSCREEN inflatable screens.
Visit us at CCIB, booth 627 from June 12 – 14.
Take advantage of our expo offers – Get in contact with us to arrange a meeting: email@example.com
The charm of outdoor cinema is gaining more and more relevance today: Not only does it break our routine but it is also the perfect excuse to share time with our friends and family in a way that traditional cinemas do not allow. A reason to this, are the entertainment possibilities that revolve around outdoor cinema, in which the members of the audience are able to interact with each other before sitting down to watch the movie. Plus, this type of event offers the option to watch movies with the perfect backdrop, what we have been able to witness throughout different sceneries like the magnificent Austrians alps, the imposing St. Mark´s Square in Venice, the idyllic beaches of Cancun and the Maldives Islands, among other beautiful places.
Those who know AIRSCREEN –the original inflatable screen made in Germany- are already familiarized with these aspects. However, today we want to talk about a branch of cinema, which aims at outpointing the concept of movies as entertainment to become a tool of awareness and self-questioning. Behind this type of cinema, there are some companies, who not only intend to democratize the access to cinema by taking it to remote and least favored places, but also strive to spread the message about renewable energies as a sustainable way of living.
Today we want to tell the story behind Ecocinema, an Uruguayan audiovisual platform and movie producer, who actively projects its movies through mobile cinema in Latin-America since 2006. Before we continue, for those who are not familiarized with this type of cinema, it basically works through the implementation of solar panels located on the rooftop of a car. These provide sufficient energy for the whole equipment to work. In the case of Ecocinema, they also match their solar-based movie projections with workshops, which are aligned with the movie´s thematic. This means that they make the most of their time, by inviting their spectators to participate in their workshops throughout daytime until it gets dark, when movie time begins.
Initially, the main goal of this company was to find a way to distribute their own movies during summer in Uruguay, a country that only had a couple of cinemas during those days. Because of this, Ecocinema´s outdoor projections were highly innovative and very well received by their audience. However, as time went by, they wanted to increment their activities by trespassing the Uruguayan frontiers and also aimed at giving a more meaningful and educative twist to their movies. In addition to this new vision that was developed in 2011, the following year happened to be the United Nation´s year of sustainability. This was the perfect drive for them to decide changing their traditional equipment to 100% solar one. They took advice from Solar Cinema, a Dutch company who also performs in this field, to renovate both their concept and gear.
Moreover, further investigations backed up and motived the continuation of their activities. An example is the study published by the organization “Transparency International”, which condemned corruption as the main root of inequality in Latin America. What is more, some statics indicated that only 3 out of every 10 Latin Americans had access to cinema, which gave Ecocinema a strong sense of purpose to be an agent that attacks these problematics. The movie screenings are completely free what is made possible through the sponsorship of brands, as well as local and international monetary funds. Their movies deal with different topics, such as climate change, sport, aborigines, corruption, among others.
The first movie projections outside of Uruguay took place in Mexico, where Ecocinema found partners who were also strongly identified with the importance of culture, and were passionate about mobile cinema. Since then, their eco-vans have expanded their activities in Chile, Argentina, Brasil, Ecuador, Panama and very soon in Colombia as well. Another objective to highlight of this Uruguayan firm is that not only they want to create new audiences, but also want to restore the use of public spaces to foster a peaceful coexistence among the people. This is especially important for some communities that Ecocinema reaches, which have had a criminal background and other related issues to violence. In these cases, the movies that are shown are not produced by Ecocinema and their main purpose is to create an enjoyable atmosphere so that families and friends gather up to have fun.
We want to stress the importance of these activities, which pass on to people both the message of the movie as well as the possibility of implementing renewable energies as a sustainable way of living. So we hope that the story of Ecocinema and their work inspire more entrepreneurs in the world to take action in this field, which is increasingly gaining more relevance in our lives. Your AIRSCREEN team will always be happy to support projects that aim at improving our lives in several aspects. Do you need an inflatable screen for your next project? Click here to contact us here!
Thank you Ecocinema for the interview! We feel very proud to work with you!