The AIRSCREEN Company is happy to announce that it will be officially exhibiting at the CineEurope in Barcelona from the 12h to the 14rd of June 2018.
Produced by the The Film Expo Group, CineEurope is the oldest running European trade show targeted for the cinema industry. The show, which this year celebrates its 27thversion, aims at promoting the social, cultural and economic value of cinemas in Europe and Internationally. This is the ideal place to immerse in new trends of cinematic technologies and innovations.
Come to CineEurope in Barcelona and talk to the experts about the world of open-air cinema made flexible and easy with our AIRSCREEN inflatable screens.
Visit us at CCIB, booth 627 from June 12 – 14.
Take advantage of our expo offers – Get in contact with us to arrange a meeting: firstname.lastname@example.org
After 18 days of touring around Panama, the event “Verano Canal 2018” finished successfully. They brought open-air cinema to different towns of the country, which were mostly isolated and do not normally have access to this kind of entertainment.
The tour began on the 11th of January in Changinola, close to the frontier with Costa Rica and finished on the 30th of January in Meteti, near to “el Tapón del Darién” the leafy jungle that divides Panama from Colombia.
Juan Pablo Troncoso, manager director of “Proyecciones y Eventos”, has been working with outdoor cinema for several years. However, the tour “Verano al Canal” was certainly the biggest event launched until today and one of the best open-air cinema productions that has taken place in Panama. The movie screenings were so well received that the audience often doubled the expected number of visitors.
If you are as curious as we are, maybe you are asking yourselves how tough are the logistics to make such a huge event happen. According to Juan Pablo´s experience with this tour, the AIRSCREEN inflatable screens were the least complicated element to install within the complete cinema system. The hardest work was transporting and placing the high number of chairs, the cable work to connect other devices and install them properly to avoid contact with the audience. Overall, the installation of the whole equipment took around two hours.
Lets not forget that projecting movies under the stars requires fulfilling a checklist that is not easily done by everyone. Among these are the movie rights, health permits, logistics know-how, among others. This time, 20th Century Fox, one of the big six American cinema studios, recommended Troncoso´s company due to their long presence and experience in the market. Initially the authorities of the Panama Canal (ACP) together with the Tourism Authorities of Panama (ATP) wanted to make a movie tour in the country. To make it happen, the most suitable partner was “Proyecciones y Eventos”, a company 100% dedicated to outdoor cinema.
The spectacle always begins with the inflation process of the screen, since the audience sees with their own eyes how the scenery drastically changes from being a standard place to an actual outdoor cinema. The night started with the projection of the documentary “Cuando Vuelvan los Bosques” that narrates the dramatic deforestation in Panama. Lastly, the viewers enjoyed the Walt Disney Movie “The Beauty and The Beast” (2017). Of course, a movie night cannot be completed without a good bag of popcorn and a delicious drink. This is why Proyecciones y Eventos partnered up with different suppliers to provide free snacks that reached a total of 15.000 sodas and more than 20.000 popcorn bags.
The event offered as well an extra show to its audience, since they implemented the interactive cinema concept, which in this case was a fusion between cinema and theatre. This was promoted by executive producer Stella Della-Togna, who brought Bella and the Beast to life, dancing and at the same time as the actors of the movie. To make this possible, Disney had to approve their dresses. Also, at the end of the film, kids had the opportunity to take a picture with the actors, which was a magical experience and made the whole family enjoy quality time together.
Another surprising fact of this tour is that it held simultaneous movie screenings. While a movie was being projected in a town of Panama, at the same time the biggest AIRSCREEN was being inflated at the capital. The event at Panama City ended magnificently with colourful fireworks that decorated the sky along with the stars, making the most beautiful backdrop for our AIRSCREEN. This caught the attention of the local press and, of course, of the audience.
We love knowing that our AIRSCREENs are a tool for entrepreneurs like Proyecciones y Eventos, who aim at democratizing the access to cinema and allow thousands of people to dream while watching a movie under the stars.
If you want to know more about Proyecciones y Eventos click here.
The charm of outdoor cinema is gaining more and more relevance today: Not only does it break our routine but it is also the perfect excuse to share time with our friends and family in a way that traditional cinemas do not allow. A reason to this, are the entertainment possibilities that revolve around outdoor cinema, in which the members of the audience are able to interact with each other before sitting down to watch the movie. Plus, this type of event offers the option to watch movies with the perfect backdrop, what we have been able to witness throughout different sceneries like the magnificent Austrians alps, the imposing St. Mark´s Square in Venice, the idyllic beaches of Cancun and the Maldives Islands, among other beautiful places.
Those who know AIRSCREEN –the original inflatable screen made in Germany- are already familiarized with these aspects. However, today we want to talk about a branch of cinema, which aims at outpointing the concept of movies as entertainment to become a tool of awareness and self-questioning. Behind this type of cinema, there are some companies, who not only intend to democratize the access to cinema by taking it to remote and least favored places, but also strive to spread the message about renewable energies as a sustainable way of living.
Today we want to tell the story behind Ecocinema, an Uruguayan audiovisual platform and movie producer, who actively projects its movies through mobile cinema in Latin-America since 2006. Before we continue, for those who are not familiarized with this type of cinema, it basically works through the implementation of solar panels located on the rooftop of a car. These provide sufficient energy for the whole equipment to work. In the case of Ecocinema, they also match their solar-based movie projections with workshops, which are aligned with the movie´s thematic. This means that they make the most of their time, by inviting their spectators to participate in their workshops throughout daytime until it gets dark, when movie time begins.
Initially, the main goal of this company was to find a way to distribute their own movies during summer in Uruguay, a country that only had a couple of cinemas during those days. Because of this, Ecocinema´s outdoor projections were highly innovative and very well received by their audience. However, as time went by, they wanted to increment their activities by trespassing the Uruguayan frontiers and also aimed at giving a more meaningful and educative twist to their movies. In addition to this new vision that was developed in 2011, the following year happened to be the United Nation´s year of sustainability. This was the perfect drive for them to decide changing their traditional equipment to 100% solar one. They took advice from Solar Cinema, a Dutch company who also performs in this field, to renovate both their concept and gear.
Moreover, further investigations backed up and motived the continuation of their activities. An example is the study published by the organization “Transparency International”, which condemned corruption as the main root of inequality in Latin America. What is more, some statics indicated that only 3 out of every 10 Latin Americans had access to cinema, which gave Ecocinema a strong sense of purpose to be an agent that attacks these problematics. The movie screenings are completely free what is made possible through the sponsorship of brands, as well as local and international monetary funds. Their movies deal with different topics, such as climate change, sport, aborigines, corruption, among others.
The first movie projections outside of Uruguay took place in Mexico, where Ecocinema found partners who were also strongly identified with the importance of culture, and were passionate about mobile cinema. Since then, their eco-vans have expanded their activities in Chile, Argentina, Brasil, Ecuador, Panama and very soon in Colombia as well. Another objective to highlight of this Uruguayan firm is that not only they want to create new audiences, but also want to restore the use of public spaces to foster a peaceful coexistence among the people. This is especially important for some communities that Ecocinema reaches, which have had a criminal background and other related issues to violence. In these cases, the movies that are shown are not produced by Ecocinema and their main purpose is to create an enjoyable atmosphere so that families and friends gather up to have fun.
We want to stress the importance of these activities, which pass on to people both the message of the movie as well as the possibility of implementing renewable energies as a sustainable way of living. So we hope that the story of Ecocinema and their work inspire more entrepreneurs in the world to take action in this field, which is increasingly gaining more relevance in our lives. Your AIRSCREEN team will always be happy to support projects that aim at improving our lives in several aspects. Do you need an inflatable screen for your next project? Click here to contact us here!
Thank you Ecocinema for the interview! We feel very proud to work with you!
The Île Courts Short Film Festival is held every year in Mauritius and has the objective of promoting international and locally directed films, while developing an audience for different cinema genres. It is a perfect occasion for producers coming from the whole Indian Ocean area to meet and exchange their ideas about contemporary cinema and its trends.
This year, from 10 to 15 October, the festival has celebrated its tenth anniversary with a selection of 96 films projected on four different locations of the island. In addition to training workshops, debates, roundtables and professional meetings, outdoor screenings with AIRSCREEN made the atmosphere of this event even more fascinating. The festival hosted important film-makers like the Mauritian David Constantin, author of Lonbraz Kann, and the French Chantal Richard, with Lili et le baobab and Ce dont mon cœur a besoin.
The Île Courts 2017 involved many different topics of contemporary society, like tolerance, multiculturalism, social exclusion and gender diversity. People visiting the festival had also the possibility to actually take part of it by creating their own short-film or documentary in several writing workshops. They could also learn about the different professions in the cinema industry thanks to training workshops, which were addressed not only to professionals, but also to young amateurs. Finally, the festival also offered a “ciné-concert” and a contest called Film Zekler, dedicated to films which were less than 10 minutes long. The festival and all its meetings were free and open to everyone.
AIRSCREEN is proud to be part of such significant events, which are not only important for the development of local cinema companies, but also an occasion to promote intercultural dialogue and community engagement.
In the state of Qatar the Doha Film Institute is organizing the ‘Cinema Under the Stars’ which offers pop-up cinema for everybody. As a special screening they showed the 80’s classic ‘Back to the Future’, celebrating the 30th anniversary of the popular film series.
In Doha’s beautiful Aspire Park all three films were shown on a 30ft tall inflatable movie screen. Fans also participated in a special competition to recreate their favorite moments from the blockbuster.
The Amsterdam open-air cinema season has drawn to a close for this year ending with a spectacular drive-in event in the city. Over 8 days spectators were treated to a diverse selection of films including ‘Blues Brothers’ and ‘Thelma & Louise’ all shown on a giant 12 x 6m (40′ x 20′) inflatable movie screen.
There were over 60 cars in attendance as well as a large number of walk-in audience members who came by foot or in true Amsterdam style by bike. Guests were not only treated to blockbuster films but also DJ’s ensured that the musical atmosphere was equally as exciting for those in attendance long after the film was over. Guests didn’t even need to get out of their cars to pick up refreshments, but instead ordered whatever they desired via SMS from the comfort of their cars and their food and drink was delivered straight to their vehicle.