People behind AIRSCREEN

Robert Deutsch from Outdoor Movies (US)

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Robert Deutsch, Outdoor Movies, Rockville (USA)
AIRSCREEN user since 2004

To begin with, can you tell us something about your company?
My name is Bob Deutsch and I’m the CEO of Outdoor Movies in the USA. We are one of the world’s largest presenters of large venue outdoor screening events. We support film festivals worldwide and we have been a very long time distributor and reseller of the AIRSCREEN product.

How did you come into the open-air cinema business?
Our joining the open-air cinema business was pure accident. We started an outdoor film festival for the benefit of children with cancer in the Washington D.C. area. We chose a 35mm projector and a 40ft (12m) screen. But, there was no such thing as AIRSCREEN. So a week before the event we started building this scaffold tower that was shaped like half a wedding cake, pulling the screen up onto this tower and having a ten day open-air cinema event. And it was amazingly successful, surprisingly so.
Some years after that I was searching the internet and I ran across this inflatable screen from Germany called AIRSCREEN. So I made a telephone call and it took a while for our both companies to actually meet up. Which happened at the Guadalajara Film Festival in Mexico and when I saw the 40ft (12m) AIRSCREEN I was in love. I bought my first AIRSCREEN in that moment on the spot.

What was your most favourite event?
In our time with AIRSCREEN, which is many years now, we have had some spectacular moments. I think the first and the greatest was the screening premiere of Shark Tales for the Venice Film Festival in Venice, Italy, on the Piazza de San Marco. It was an interesting installation because no motor vehicles can move in that area and you have a screen which weighs 5,000 pounds (2,250 kg) and needs to be installed and erected. Seeing Angelina Jolie and the rest of the stars who did the voice overs in the movie. It truly was a spectacular event.

What AIRSCREENs do you have?
Our company maintains a full rental inventory of the AIRSCREEN product. Everything from 24ft (7.32m), 30ft (9.15m), 40ft (12m), 52ft (16m), 65ft (20m) and 100ft (30m). In many of these we have multiple units.

What is your feedback from your customers which use these screens for their events?
Our job as a full service outdoor cinema provider is to provide our customer with perfection and the most amazing outdoor cinema experience possible. So it starts with AIRSCREEN, it is usually up with DCP projection and concert quality, large line array sound systems.
The first time you work with customer in large events, there is always a degree of fear in their minds. They are spending a fair amount of money, their show has zero margin for error and they need a fantastic job. And when they see the AIRSCREEN installed and they see the picture and sound they are filled with confidence and comfort. And those events usually go on and repeat themselves every year.

Are there any downsides to the product?
We have had an opportunity to examine a lot of product: whether it is presentations from manufactures from China and other countries, or it is a non-inflatable screen option. The reason that we use and sell AIRSCREEN is that it is very simply the best.

What are the major advantages?
As a buyer or user ,the AIRSCREEN offers us portability, reliability and long-life. These are critical in large scale investment products. For a potential renter of an AIRSCREEN the benefits are many: First of all there is a reliable network of AIRSCREEN partners, so it is an easy product for a renter to obtain.
The second is, site preparation takes a lot less time than most outdoor cinema installations that do not use an AIRSCREEN product. So you don’t have to be in the venue, two, three, four days in advance, making large deliveries of tractor trailers with truss and things like this. Simply a pallet and anywhere from 20min to 4h later, depending on the size of the screen, you have a fully functional outdoor cinema system available for you. An installation of a large AIRSCREEN is a matter of hours, other options are a matter of days.

How have you experienced the support by AIRSCREEN over the years?
Competitors to AIRSCREEN have come and gone over the years. One thing you can count on is AIRSCREEN and its many partners to be there. This means if you have a product repair, a product question or need spare parts your support is instantaneous. When you make an investment in a product like AIRSCREEN you need that.

Do you think that there is something like an AIRSCREEN family?
When you own an AIRSCREEN, you became part of a family and that means when you need help, AIRSCREEN is there. I think there is that, but than there is the emotional aspect of the work we do. Owning an AIRSCREEN is not just owning a screen. When you take an unlikely scenario for an outdoor movie theatre in a unique environment like the Riviera Maya Film Festival. An exposed beach in a wild location, with the wind blowing, a 35mm projector showing an amazing movie. This is a life changing experience for many people.

Talk about windy conditions, is there a problem with wind when using an AIRSCREEN?
Customers frequently ask me how AIRSCREEN stands up compared with other outdoor movie screen options. Our company has used AIRSCREEN for more than ten years in probably the most challenging environmental conditions that you can put a screen in. Whether it is on the shores of Lake Michigan or out on an exposed marine point on the Yucatán Peninsula in Mexico. These screens, no matter what size, stand up in wind. The frame is as hard as a motorcycle tire, so it does not flex and the screen material is not pushed out by the wind like many other products are. From a technical standpoint you can’t make a better choice for challenging environmental conditions than AIRSCREEN. There is also the safety factor: whatever happens, the first job of the outdoor movie operator is public safety. The equipment comes second and the fact is, that an AIRSCREEN can be dropped in an emergency situation in less than a minute. When you use scaffold, truss, chain motors, etc. the wind pressing the screen against a more permanent structure creates something that it is immovable. That sail then creates a hazard. This does not happen with AIRSCREEN.

What is your advice for people who would like to start an outdoor movie business?
Success in the outdoor movie business is based on your vision for what type of events you want to create. There are so many different successful models active in different countries. You have to find the one that arouses your passion. From creating a magical intimate bar-like lounge with a movie in Ibiza to gigantic screenings where we recreate the days of the drive-in. There are many options for commercial success with AIRSCREEN.
Also my suggestion is to go get a customer and take the risk out of the equation. There are a very few unsuccessful outdoor movie events. So, find that first customer, get your booking, the AIRSCREEN product is always in stock.

What screen sizes would you recommend for doing this?
When people ask me what the right size screen for them is, I ask them for their vision. It can be anything from 16ft (4.88m) up to 65ft (20m). Who is your audience? How many people are you expecting? Are there other outdoor movies in your area and where do you fit in the mix? What is the economic model driving your purchase decision? All of those add up to a good AIRSCREEN decision.

AIRSCREEN offers an airtight and classic model. Which model is the right one for which customer?
The classic, full time blower model inflates much faster and it is easier for a less skilled user to use, and for the most part doesn’t have pieces and parts.
The airtight model offers the customers a no electricity/silent option. In close, intimate environments this is a real benefit.

What is the future of open-air cinema?
For long time I was worried, when we got into the outdoor movie business, that it was a fad and that it would peter out and people would get tired of seeing outdoor movies. I said that when there were two shows on a weekend night in Washington D.C. or New York and now there are ten. And the popularity just seems to grow and grow. Outdoor cinemas are here to stay.

What is the reason for this growth in your view?
Why do people enjoy outdoor movies on an AIRSCREEN? Is it sitting under the stars on a beautiful evening? Creating an environment and a mood that you just cannot find inside four walls and under a roof? Absolutely!
What is it about the outdoor movie experience that makes people so happy? What is it, when you are operating an outdoor movie and people come up to you after the show and say thank you?
I am not entirely sure but spending an evening under the stars with a great movie is something most people will never get tired of.

Horacio Garcia from Proyección al Aire (MX)

Bild_Interview-Horacio_CloseHoracio Garcia, Proyección al Aire , Guadalajara (MX)
AIRSCREEN user since 2004

To start with, tell us something about your company and what made you come to AIRSCREEN in the first place?
My name is Horacio Garcia; I am the AIRSCREEN partner for Latin America and I am based in Mexico. I am not only a partner but also an AIRSCREEN user as well. Everything started 10 years ago, when I met people from the AIRSCREEN family in Guadalajara. They mentioned the equipment they had and what they were doing in Germany. Very quickly after that, they sent the first AIRSCREEN to Mexico, actually they sent two of them. That’s basically how everything started. Then we put all our efforts together to do something big in the Guadalajara International Film Festival.

Tell us something about the festival, how did they like your service?
Well, film festivals in Mexico and around the world try to have some outdoor events. Already with the first projection we made a good impression on the organisers. We were successful right away; our screens have been perfectly integrated into the event and used in 5 different locations in the festival.

And how did this experience make you feel?
It was fantastic; because all the conditions were combined. We could enjoy the nice landscape and the beautiful weather in front of a great screen. At that moment AIRSCREEN sent us a very big one, it was 12m large and nobody had ever seen something like this before. Really, it looked amazing and beautiful. I remember that they played a very controversial movie but I cannot even remember the title as I was so fascinated by the screen. Everybody was impressed and the actors, the director and the producer joined the event as well as a TV show broadcasted everything live.

So were the directors satisfied with the quality of the projection?
We had a high quality projection: a screen with its professional surface and a 35mm projector. This combination was perfect.

Which moment do you prefer to remember the most with AIRSCREEN?
It’s hard to pick one, there are several. All the events have their special things; I think I’ll go for Riviera Maya in Tulum but also I liked Playa del Carmen because you cannot compete with that marvelous beach. I also enjoyed Traverse City Film Festival very much, we sold them a huge screen and they invited us to Michigan. Michael Moore is the director of that event, he builds a nice spirit around it and we could meet him. I will always remember this unique and fantastic experience.

Sounds nice and for which other festivals do you work for?
For the last 3 years we’ve received a lot of requests and then participated to film festivals as Cabos film festival, Riviera Maya Film Festival (close to Cancun), Ficunam and many others. In the past, outdoor screenings played just a small part in film festivals and now it is becoming a real asset, a very important part of the total show.

So how is your company expansion coming along?
So far the Guadalajara film festival has been so happy about our collaboration that they finally booked us for all the next editions. In ten years our Mexican brand has expanded a lot, at the beginning it started very slowly and right now we have several events on the same day in different places of the country. We mainly rent equipment and work together with many different film festivals. We also go on tour and project not only for private clients but also in collaboration with governmental institutions as well.

How could you describe this evolution?
We can assist to situation where nothing ever happened in Latin America and we now project for world premiere there! Producers, directors and so many other talented people are part of events where outdoor movies are the key point. For many modern or even classic events, they use AIRSCREEN because it’s the best way to do it I guess.

What do the spectators say, is it a special moment for them?
They react very positively because you have many factors contributing to the success of the event. We’ve seen projection in the most beautiful part of cities and on beaches as well. Next you need a good movie and that combination ensures you having an extraordinary experience. It’s a great feeling to be out there and to enjoy these particular vibes. People love it, directors love it, festivals love AIRSCREEN, and it’s simply a very nice experience for everybody.

What about the location of the screen?
There is no limitation! You can put an AIRSCREEN on the moon actually, it will be perfect. For us it never has been a problem since it’s easy to transport. For example in Playa Carmen close to Cancun, the wind was very strong and the screen was not even moving. If we had used a different type of screen or a fixed construction it would have fallen down. However, the AIRSCREEN remained strongly in place. It’s very resistant.

Can you explain us the set up of an inflatable screen on a beach?
First of all take the dimensions; the screen has to fit on the beach. Then think about where to place the anchors, you can either choose a weight that is already there (a bench, a tree…) or you can dig in the sand. If you can’t, the alternative is to use water tanks or sand bags to anchor your screen. More importantly; don’t forget to ask if you are on historical or protected place because it could be forbidden to modify the environment. The third step is to think about the power supplier, where the electricity will come from and that’s it. Next place your screen, projector and speakers. Thus in less than one hour the installation is done. To be more precise, the only step that might be complicated is to get everything on the sand. Besides that everything is easy.

Can you tell us more about the technical aspects?
It’s quick and simple to set up an AIRSCREEN; you roll it out, attach the screen surface to the frame, attach the belts and inflate it. Plug the necessary things (sound system and projector) and enjoy the movie! Depending on the size it takes 30 minutes to 1 hour to install. For the Airtight models it will just take you 10 to 20 minutes. If you take everything into account, you’ll need the proper amount of AIRSCREEN family members and 2 or maximum 3 hours to set up the entire equipment (chairs, screen, pop-corn, projector etc.). One last thing to say: it’s very easy to remove.

Is it a resistant or sensitive material?
Well projectors nowadays are really resistant to all type of conditions and besides that, they are outside just for few hours. The screen is also a really reliable product as it is made out of a strong material. It resists to wind, fire and sun. AIRSCREEN is the safe option for users.

Can you give me three words that will describe AIRSCREEN the best?
´Quality´, it’s actually a professional cinema surface. More precisely, it’s way more than just a thing where you can project on, it’s a real screen that you can use in an open air environment. Then I would say the ´size´, it’s really impressive how big they are. In the brochure it doesn’t really convey but when you set them up, it triggers everybody’s curiosity. Finally I will pick ´practical´ because it’s easy to transport and to install.

So you have mentioned “the AIRSCREEN family” a few times what does it mean for you?
The AIRSCREEN family is the concept of being an element of this worldwide network of outdoor screenings. When I say family it’s because I am always in contact with partners in Spain, Germany, USA, Argentina, Guatemala and we share our experience and knowledge. I consider myself as an individual who is more meaningful than a partner. It’s not for an economic interest that I work with AIRSCREEN, it’s just because we share this same passion for outdoor events. So whenever I get in touch with somebody, I tell them that they will not only become a partner but also a member of the AIRSCREEN family as well, it’s not like they buy and goodbye.

One last question: why did you start your business in the open air cinema industry?
I think it’s a very noble industry; I like it because you are always in contact with people but also with the cinema industry at the same time. You are the final touch of the entire process. I like my job a lot because I have the chance to travel and discover original places. Concerning the spectator, you can either be with an audience attending a premiere or with a more marginal social group. We made some projections in poor areas where cities try to improve the culture of their citizens. It happened that some people were watching a movie for the first time thanks to our organization. I’m very thankful because I experience extraordinary occasions and that’s very rewarding. We deliver a nice product to people and that’s what I like.

Antoine Manier from Rencontres Audiovisuelles (FR)

selfie2Antoine Manier, Rencontres Audiovisuelles, Lille (FR)
AIRSCREEN user since 2014

To begin with, can you tell me something about your company?
Our organisation is called «Rencontres Audiovisuelles». We have been working on the promotion of animated movies, short films and digital arts for about 15 years now. We organise two festivals: the «International Short Film Festival» and «La Fête de l’anim’», both of them are located in and around Lille. Beside our research and development in cinema we also own a movie theater and offer our services in the north of France.

What is your connection to outdoor movies?
We bought the AIRSCREEN last year because we wanted to overcome challenges with our «International Short Film Festival»: Our priority was to enlarge the audience and make the ceremony, the heart of the festival, more attractive.
Often it’s mainly cinema lovers who attend our events but thanks to our night projections outdoors we were able to diversify the audience. Moreover, by working on our screening solutions we also broaden the number of viewers. The AIRSCREEN really helped us to solve this problem.

Did you get good feedback from your viewers?
Yes, absolutely. We achieved our goals and our events were crowded on several days. It was really a success. We’ve got an increase in both the diversification and the number of spectators. Now our new challenge is to use our AIRSCREEN beyond the festival in September and rent our material this summer in the north of France.

Which model do you have to realize this project?
AIRSCREEN classic 9,15m x 5,15m.

Why did you contact AIRSCREEN in the first place?
We have made our own online investigation about different providers. The contact that we had with one of your colleagues was really good. It took us a short while to get used to the product but once we got into the habit it has been perfectly fine.

How do you operate the system?
We only need two people to set up the screen and more or less four others to set up the extras for the event like chairs, audio system, etc
For one event we placed it in the middle of a French fine art institution in Lille. It was big enough to fit 500 people in and as a matter of fact it has been fully packed several times. The screen size was ideal for this location and the number of viewers.

Which types of events do you organize most of the time?
We do many types of projections in movie theaters, media libraries or reception halls. We’ve just started to discover all the opportunities with outdoor projections.  Pretty soon we will see if we can integrate outdoor movies in events apart from the festival. The concept is relatively new to us but we are looking forward to rent our outdoor movie equipment and services to partners.

Why did you choose outdoor screenings as a new alternative?
In comparison to regular cinema, outdoor movies are always nicer as people come together to share a nice evening together watching movies under the stars. This way you can address more people and open up new horizons like showing short films for example.

What are your plans for the future?
It would be nice to get a lot of inquiries for outside projections in the upcoming year. For this we could use a great summer and we look into buying another screen then.

Boris Šimičević from VIA SOLIS (HR)

People-behind-AS_BorisBoris Šimičević, Via SOLIS, Zagreb (HR)
AIRSCREEN user since 2009

To start with, tell us something about your company?
We started in 2009 when we bought two smaller screens and started a project called Openair Cinema during the summer in tourist places on the coast here in Croatia. At the moment we have six employees on a seasonal basis as we have a big demand during the summer whereas the winter is quiter since it is too cold for open-air cinema here.

 How easy it is to train your staff for the job?
They get it pretty fast. It only takes a couple of days and they can do it completely on their own.

What sizes do you have?
Right now we have five AIRSCREENs from 3.60m to 9.15m screen width.

What made you come to AIRSCREEN in the first place?
I saw an AIRSCREEN for the first time back in 2006 during my trip to USA. I had the opportunity to participate in a project called Openair Cinema. It was then when I saw an AIRSCREEN for the first time and, one can say, fell in love with the product. So I decided to do a little research and then start an AIRSCREEN business here in Croatia.

And what was it, that made you fall in love with the screen?
The simplicity in the first place. How simple it is to set-up a whole cinema, in just one hour. The screen has great advantages compared to other screens which can be set up outside. It was love at first sight.

What are the main advantages for you with AIRSCREEN?
First of all, how easy the whole system is, to handle, the set-up, the deflation, etc. That gives us the chance to do different cinemas on different locations at the very same time. So we don’t need many people, trucks or anything. Everything is very simple.

Secondly, you can see that it is a top quality product, the screen, how everything is made. It is very strong when inflated but very light when being moved. It is great that something so big can fit in a regular van.

And the whole partnership between the AIRSCREEN Company and their customers is a great help. For example we had very bad experiences with other equipment like projectors from other companies where it took over three months to repair it and get it back. And that’s is a great issue for us, especially during the high season. If anything goes wrong with our screens I’m sure we can get a fix within one or two days.

We heard that it is quite windy in Croatia. Does this cause any trouble with the screens?
Yes, there are strong winds here but the AIRSCREEN widthstands them easily, even in situations when you would normally think it is impossible. It can cope with winds up to 38 km/h and compared to other screens this is very good.

How did you experience the support by AIRSCREEN?
We always receive help with any question we have from the AIRSCREEN Company or other AIRSCREEN partners. With any inquiry we can just give them a call and get instant help and feedback.

Do you feel like your are part of a family?
Yes, for sure. For example we can call our partners here in the region if we have an inquiry for a screen size we don’t have. And it is a big advantage when you have partners which hold your back with equipment or just know-how.

What kind of events do you do with your AIRSCREENs?
We do a couple of tours around Croatia providing open-air cinemas in hotels and camping sites all over the coast. Also we do festivals like the the Starigrad Paklenica Film Festival or the Avvantura Festival in Zadar. So far we had approx. 250 shows and the demand for our services is growing and growing.

Tell us something about the festival we are at right now?
It is a festival for music documentaries and we have three different locations here. What makes it unique is the location as it happens in a national park, one of eight in Croatia. And the good thing about the AIRSCREEN is that it does not have any bad influence on the ground or the location, where it is set up. When we planned this with the government and the organizers this was a big issue to them.

What are the feedbacks from the customers to your events in general?
In the beginning it is not easy to explain the product to new customers. Sometimes they are suspicious in the beginning but when we set up the screen for the first time we always get a “wow effect” and pretty soon we make the contract. We haven’t had one customer who said “no” after a presentation with the screen. And we have a lot of customers back from the beginning in 2009 and I guess this speaks for itself.

In general people are always impressed by the set-up. We experience this every day in our business as it is still a new thing here in Croatia. Before we started our business AIRSCREEN was not known to anyone here and now the words is spreading and we get more and more inquiries.

What are your favourite events?
It is hard to decide as each event has its own unique sides. I like everything… for exampledrive-ins which we started back in 2011 when we did the first drive-in cinema in Croatia. And after the good word spread we did this in several other cities including Split and Zagreb. I also like the screening on the coast as we travel a lot along fine places during the summer.

Were do you see yourself in the future?
First of all, I think that Croatia has great potential in tourism. It is one of the main Croatian industries. We have a very big coast and more and more hotels and campsites ask us about the screens and we would like to increase our sales here as well. As we are an offcial partner for the region we can offer our customers both options, rental or purchase.

Michael Hayes from Urban Entertainment (UK)

Michael Hayes from Urban Entertainment (UK)Michael Hayes, Urban Entertainment, Sheffield (UK)
AIRSCREEN user since 2011

Tell us something about your company? What do you do at Urban Entertainment?
We are the UK’s leading supplier for pop-up cinema. We offer five different size AIRSCREENs for small screenings e.g. by private clients to large drive-in cinema events. We provide a premium service including the screen in form of an AIRSCREEN, high definition projectors, sound systems and everthing else needed for an event.  We also do live events e.g. the Olympics or football using SKY feeds. We try not to just provide pop-up cinema but a larger service portfolio to be more versatile and meet the needs of the clients.

Also over the past couple of years, other similar companies in the UK have hired our services for staff training with regards to installation of pop-up cinemas.

What sizes do you have?
We’ve got a nice little exhibition screen, which is a custom made 6ft AIRSCREEN airtight, a 10ft AIRSCREEN nano,  a 16ft AIRSCREEN airtight, a 24ft AIRSCREEN classic and the largest one we have is a 40ft AIRSCREEN classic, which we use for larger events mainly drive-in cinema. Especially in the UK it helps to stand out a little bit more as there is no one really doing it on a scale we do.

What interested you in AIRSCREEN when you started out with Urban Entertainment?
When we had the idea of Urban Entertainment and what we wanted to do, AIRSCREEN was something we were looking at from the start. However, funilly enough the first screen we ever had was a small budget screen imported from America which we used with small projectors. As we used this for a local event in Sheffield we got some media coverage which coincidentally found its way to the AIRSCREEN staff and they got in contact with me and invited me to visit them. Then it only took 4 months to purchase two AIRSCREENs. We thought it may take us five years to take this step but we thought if we want to do a proper job and offer a high quality service from the start then AIRSCREEN is the way to go.

So what exactly made you switch to the AIRSCREEN products?
In a nutshell: quality. I did not want anyone to come to one of our events, see the set-up and look at the screen and go away thinking: I can do better than this. People should not leave our events without a wow factor. We have been around for quite some time now and we know that there is no inflatable screen manufacturer out there that can compete with AIRSCREEN.

What are the feedbacks from the clients to your events?
We always like to arrive on site quite early, well before the actual events starts. The main feature and focal point of any pop-up cinema event is the screen. And again it’s that wow factor that attracts people to the event. We have got the screen standing six hours before the actual screening and this way we will get a lot more sales on the day. It just stands out. Folks walking by one of our AIRSCREENS, whether it be on a car park or some kind of public field, they got attracted by the size and become curious on what is going on there.

What makes the AIRSCREEN so special for you apart from quality?
The reliability – it is almost weather proof, except for really high winds, and we know it is something that we can always rely on. Once it is up we can concentrate on the AV set-up and everthing works flawless.

How long does it take to get the screen up?
Pratically, the 16ft takes us 15-20 min to actually install and inflate it. The 40ft screen including all anchor points and attachments probably takes us 40 min.

What are your experiences with wind and AIRSCREEN?
With AIRSCREEN we can work with winds up to 24 mph (38km/h). In practice, we did over a hundred screenings so far and not one where we had to deflate a screen including the larger ones. It is the technical side to it, the way how AIRSCREENs are made, that is the reason why we chose to use AIRSCREEN in the first place.

What was the most memorable event for you so far?
One event that does stand out is the Drive in Cinema set up we provided for The Atomic Festival this year, if you can imagine a Drive in Cinema at its peak in the 50’s / 60’s in America with hundreds of classic American cars, then that gives you an idea of this event. And that’s why we screen more Drive in Cinema’s than any other company in the UK.

We use FM transmitters so people listen to the film soundtrack via car radio. They are always well attended with classics like Grease or Back to the Future. You don’t have to rely on the weather which is a big issue in the UK as you can not really predict this.

However, all events have great things about them. The main thing for us is the feedback from the client, that is where we got the buzz from. Knowing every client is very happy and gives positive feedback concerning the AV set-up, the screen and the customer service provided.

Do you feel as a pioneer in the renaissance of the drive-in in the UK?
In the UK there are a couple of companies doing something similar but on a less quality level. I think we definitely set a standard when it comes to drive-in cinema. Mainly using our large 40ft AIRSCREEN for this type of event, although on the odd occasion e.g. smaller venues we use our 24ft. Again it is the wow-factor and the  fact the system allows us to go to locations like shopping centers, football stadiums, etc. where others can not access. Everything we need fits into the back of a van including projection and the screen. In general it impresses our clients when they see the screen deflated sitting in the van, which, 40 min later, turns into a huge cinema screen.

What are the main advantages you see in AIRSCREEN?
The mobility side to it is the main advantage for us, as we have indoor installations in shopping centers, grass locations outdoors as well as concrete surfaces for drive-in and open-air cinemas. Basically, the screens are so versatile we can go anywhere. And in the end this makes us stand out from the rest of the people doing similar jobs.

Moreover, the quality of course, as we know how reliable the product is that we are using. And finally they are aesthetically pleasing in every environment we work in.

What does it mean to you to be part of the AIRSCREEN family?
I always wanted to be an AIRSCREEN partner and part of the family. And Urban Entertainment always wanted to offer supreme services so that was something that merges quite easy. When AIRSCREEN invited me to come over in the pre-sale phase I decided to fly over and as we saw the actual AIRSCREEN inflated, I instantly knew that this is definitely something we wanted to be involved with. It was quite an easy decision in the end. Back home and a few mails and conversations later we purchased two AIRSCREENs.

However, the contact did not stop then as we had Simon, who flew over and helped with the first installation. And again since then we have quite constant contact, weekly you could say, if it is an inquiry from the UK forwarded to us by AIRSCREEN or just general inquiries from our side concerning technical know-how or anything.

How would you sum up the after-sale service?
From day one when we first bought the screen to where we are now, owning a number of screens, we always experienced the best support. With other products or companies you purchase something and that’s it. We know if we would need anything it’s just a phone call away.

Where do you see yourself in the future?
We are pretty pleased with what we have achieved so far, having different screen sizes and supplying the UK market whether it is pop-up cinema or live broadcasts, but we are evolving every year, expanding our portfolio from the AIRSCREENs to our AV offer. We have some pretty interesting and exciting things lined up, watch this space.

What makes your company unique?
Everything at Urban Entertainment is about the best product, if it is high definition projectors, sound systems or the actual focal point, the screen.

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