Dutch Game Masters – eSports on a big inflatable screen

Paris St. Germain vs. Real Madrid – it sounds like the final in the FIFA Champions League. The game was not played by the real stars, but on the PlayStation. In the stadium of PSV Eindhoven the gamers were able to play the final on a 16m x 8m inflatable movie screen.

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The Dutch Game Masters welcomed 128 teams, each consisting of 2 players. It was not the football shoe, but rather the gamepad and the thumb to determine in which direction the virtual player should run or shoot.

 

eSports enjoys great popularity all over the world and has long been more than a hobby for professional players in the US and China. Incomes of more than $1 million is not a rarity here. Perhaps instead of open-air or drive-in cinemas we will be seeing more such events on mobile outdoor screens soon.

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Ben & Jerry’s Movie Nights with AIRSCREEN

Peace, Love & Ice Cream – that was the slogan of the Ben & Jerry’s Movie Nights. True to its corporate values like responsibility and social commitment, the open-air cinema tour was held for free.

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For three hours people had the chance to taste new flavours like Raspberry Cheesecake and Cookie Dough ‘Wich. After sunset the inflatable movie screen was set up and the very popular French movie “The Intouchables” was shown.

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The pop-up cinema stopped over in the biggest cities in Germany. All events were incredibly well attended so surely they will be on tour again next year. Our partner EVENTED will make sure that everything will run smoothly.

 

2016 UEFA European Championships on big inflatable screen in Azerbaijan (Olympic Stadium)

After the Olympic Stadium Baku (Azerbaijan) was completed in the spring of 2015 it was the venue for the European Games, where 6,000 athletes from 50 countries could compete in different disciplines. The stadium also meets the highest FIFA and UEFA standards and is the venue of preliminaries and quarter finals of the European Football Championship 2020.

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As a foretaste of the events to come the current soccer championships are shown on an inflatable movie screen. With over 68,000 seats comes almost automatically a fantastic atmosphere. In addition to sporting events various concerts will take place at the Olympic stadium and fill one of the most modern and beautiful stadiums with life.

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“It started out as a hobby”

Michael Woll from EVENTED (Germany)

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Michael Woll, EVENTED, Ensdorf (Germany)
AIRSCREEN user since 1999

To begin with, can you tell us something about your company?
My name is Michael Woll and I’m the managing director of EVENTED in Germany. We host outdoor movie and drive-in cinema events in Germany, France and Switzerland. We are a team of around five people and spend the summertime, the main season for outdoor cinema, travelling to the different locations, supplying various open-air cinema events with movie screens, projectors and sound systems.

When did you start working in the open-air cinema business?
We have been working with AIRSCREEN for 17 years now. Back then we were looking for a system which was easy to install and resistant against winds in the open field and found it in AIRSCREEN which we still use.

What brought you to the open-air cinema business?
Like many others in the outdoor movie world it started out as a hobby. So first it was just for the fun of it and as events grew bigger and bigger I ended up here with lots of screens and events all over Central Europe.

What do you particullary like about it?
The great thing about open-air cinema is that you are able to tell a story. The story being told on the screen in an unusual setting. It’s not the familiar environment of a regular indoor cinema which has the same appearance everytime you go there. Every time it is a different setting with new challenges. So I need to find a way to cast a spell over the audiences with the help of the environment I find at a particular location.

Which screen sizes do you own?
For outdoor purposes we have screen sizes from 32ft (10m) up to 80ft (24m). For indoor events or smaller outdoor cinemas we use the AIRSCREEN airtight models e.g. the 24ft (7.32m). One benefit which accounts for all sizes is that the frame also can be used as a giant inflatable billboard.

What are your favourite events
I like series of events taking place at historic settings. For example «Gladiator» at an historic Roman bath or «Highlander» in an ancient castle. I also really enjoy drive-in cinema with movie classics like «Bullitt» especially if the spectators show up with vintage cars. It is great fun when the setting and the movie become one.

What is the challenge for you as a technical supplier here?
The challenge for us is to have equipment which adopts to the environment, as the location itself hardly can be changed. For example the screen needs to be designed for easy transport. If you have a delicate grass location for example which should not be harmed so that you cannot use heavy equipment like truss construction. Or a historic castle which gives no room for a fork lift.

What do you think is it that the audience fascinates about watching movies outdoors?
The audience knows that they get a unique experience which can not be replicated so easily. Because of this thrill people love outdoor cinema events and like to watch movies which they already know.

What are the challenges for you as an open-air cinema provider in the future ?
Bringing exciting movies to exceptional places. I guess that an event with a standard movie in a familiar environment has served its time; proper concepts and good movies are needed.

What makes an AIRSCREEN a safe product?
AIRSCREEN is an extremely flexible product when it comes to the set-up. This means that we can deflate the screen very quickly and have it flat on the ground within 20 to 30 sec if the weather changes dramatically. If you have a thunderstorm for instance, which happens quite often in Germany during the summer, you can keep the audience safe and also continue the screening right after its over. Another 5 min and the screen is up in the air again.

Can you name further advantages of the product?
One of the biggest advantages is the efficiency of the system. That is the amount of resources you need to set up a screen which is 59ft (18m) wide and 36ft (11m) high. If you bear in mind that this screen can be set up with four people in 1.5 hours, it is a very good ratio compared to existing alternatives. For our customers this also means that short term events become very affordable. Apart from that the inflatable framework gives us great flexibility on the spot. Depending on the evironment you can tilt the screen a little bit, move it a few meters to the front or back, etc.

Start your own pop-up cinema business with AIRSCREEN

If you are thinking about starting your own business: How about starting an outdoor movie company?

You like to travel? Perfect! There are so many opportunities to bring open air cinema to people:

  • Establish a theater in rural areas where no cinemas exist anymore
  • Movie Nights for hotels on the beach or at the pool
  • Backyard cinema in beautiful gardens
  • Pop-up cinema in unusual places – let environment and movie become one
  • Drive-in cinema for nostalgic cinema experience
  • Offer an outdoor video game experience on a screen bigger than all of your living room walls
  • Start a travelling cinema and bring movies to schools, cities and communities

And there are so many more ideas not created yet, it gives you free rein to your creativity! The best about this: it is pretty easy to install our plug and play products. AIRSCREEN complete outdoor cinema systems are starting at affordable 5,190 EUR (5,600 USD). An inflatable movie screen, full HD projector and a professional sound system – all you need is included.

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To help you grow your mobile cinema business you will also gain leads from us. It’s a proven business model and it successfully works in many countries worldwide.

There is no experience necessary to go ahead. Get started and join the AIRSCREEN family – use our knowledge, support and marketing material. Learn from our partners worldwide how to organize, promote and establish your own event company.

If you are still unsure take a look at our “People behind AIRSCREEN” section to learn about our partners and how they started their open air cinema business.

Contact us today at info@airscreen.com or fill in our online contact form by clicking HERE and we’ll get you on your way to running your own event production company.

Secret Cinema hosts Pop-up cinema for refugees

The London-based organisation Secret Cinema offers Live Cinema experiences. Movie fans can enjoy special movies in unique places, for example a life-size recreation of the 1950s Hill Valley town which we all know from „Back to the future”.

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Pop-up cinema for refugees in Calais, France

In September Secret Cinema hosted an outdoor movie night for refugees in Calais, France. For this purpose an inflatable movie screen was the perfect way to set up a movie night almost instantly.

Shortly after visiting the event, Fabien Riggall, founder of Secret Cinema, said: “It’s the inaction when faced with the biggest movement of refugees since the second world war that gets me. As a cultural organisation, we should react to this.“

Around 1000 refugees enjoyed the film screening
Around 1000 refugees enjoyed the film screening

For further information take a look at www.secretcinema.org

Doha Film Institute celebrates 30 Year Anniversary of the ‘Back to the Future’ Trilogy

In the state of Qatar the Doha Film Institute is organizing the ‘Cinema Under the Stars’ which offers pop-up cinema for everybody. As a special screening they showed the 80’s classic ‘Back to the Future’, celebrating the 30th anniversary of the popular film series.

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Outdoor movie night in Doha (Qatar)

In Doha’s beautiful Aspire Park all three films were shown on a 30ft tall inflatable movie screen. Fans also participated in a special competition to recreate their favorite moments from the blockbuster.

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Food trucks – always good in company with movies under the stars