Dutch Game Masters – eSports on a big inflatable screen

Paris St. Germain vs. Real Madrid – it sounds like the final in the FIFA Champions League. The game was not played by the real stars, but on the PlayStation. In the stadium of PSV Eindhoven the gamers were able to play the final on a 16m x 8m inflatable movie screen.

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The Dutch Game Masters welcomed 128 teams, each consisting of 2 players. It was not the football shoe, but rather the gamepad and the thumb to determine in which direction the virtual player should run or shoot.

 

eSports enjoys great popularity all over the world and has long been more than a hobby for professional players in the US and China. Incomes of more than $1 million is not a rarity here. Perhaps instead of open-air or drive-in cinemas we will be seeing more such events on mobile outdoor screens soon.

Ben & Jerry’s Movie Nights with AIRSCREEN

Peace, Love & Ice Cream – that was the slogan of the Ben & Jerry’s Movie Nights. True to its corporate values like responsibility and social commitment, the open-air cinema tour was held for free.

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For three hours people had the chance to taste new flavours like Raspberry Cheesecake and Cookie Dough ‘Wich. After sunset the inflatable movie screen was set up and the very popular French movie “The Intouchables” was shown.

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The pop-up cinema stopped over in the biggest cities in Germany. All events were incredibly well attended so surely they will be on tour again next year. Our partner EVENTED will make sure that everything will run smoothly.

 

2016 UEFA European Championships on big inflatable screen in Azerbaijan (Olympic Stadium)

After the Olympic Stadium Baku (Azerbaijan) was completed in the spring of 2015 it was the venue for the European Games, where 6,000 athletes from 50 countries could compete in different disciplines. The stadium also meets the highest FIFA and UEFA standards and is the venue of preliminaries and quarter finals of the European Football Championship 2020.

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As a foretaste of the events to come the current soccer championships are shown on an inflatable movie screen. With over 68,000 seats comes almost automatically a fantastic atmosphere. In addition to sporting events various concerts will take place at the Olympic stadium and fill one of the most modern and beautiful stadiums with life.

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“It started out as a hobby”

Michael Woll from EVENTED (Germany)

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Michael Woll, EVENTED, Ensdorf (Germany)
AIRSCREEN user since 1999

To begin with, can you tell us something about your company?
My name is Michael Woll and I’m the managing director of EVENTED in Germany. We host outdoor movie and drive-in cinema events in Germany, France and Switzerland. We are a team of around five people and spend the summertime, the main season for outdoor cinema, travelling to the different locations, supplying various open-air cinema events with movie screens, projectors and sound systems.

When did you start working in the open-air cinema business?
We have been working with AIRSCREEN for 17 years now. Back then we were looking for a system which was easy to install and resistant against winds in the open field and found it in AIRSCREEN which we still use.

What brought you to the open-air cinema business?
Like many others in the outdoor movie world it started out as a hobby. So first it was just for the fun of it and as events grew bigger and bigger I ended up here with lots of screens and events all over Central Europe.

What do you particullary like about it?
The great thing about open-air cinema is that you are able to tell a story. The story being told on the screen in an unusual setting. It’s not the familiar environment of a regular indoor cinema which has the same appearance everytime you go there. Every time it is a different setting with new challenges. So I need to find a way to cast a spell over the audiences with the help of the environment I find at a particular location.

Which screen sizes do you own?
For outdoor purposes we have screen sizes from 32ft (10m) up to 80ft (24m). For indoor events or smaller outdoor cinemas we use the AIRSCREEN airtight models e.g. the 24ft (7.32m). One benefit which accounts for all sizes is that the frame also can be used as a giant inflatable billboard.

What are your favourite events
I like series of events taking place at historic settings. For example «Gladiator» at an historic Roman bath or «Highlander» in an ancient castle. I also really enjoy drive-in cinema with movie classics like «Bullitt» especially if the spectators show up with vintage cars. It is great fun when the setting and the movie become one.

What is the challenge for you as a technical supplier here?
The challenge for us is to have equipment which adopts to the environment, as the location itself hardly can be changed. For example the screen needs to be designed for easy transport. If you have a delicate grass location for example which should not be harmed so that you cannot use heavy equipment like truss construction. Or a historic castle which gives no room for a fork lift.

What do you think is it that the audience fascinates about watching movies outdoors?
The audience knows that they get a unique experience which can not be replicated so easily. Because of this thrill people love outdoor cinema events and like to watch movies which they already know.

What are the challenges for you as an open-air cinema provider in the future ?
Bringing exciting movies to exceptional places. I guess that an event with a standard movie in a familiar environment has served its time; proper concepts and good movies are needed.

What makes an AIRSCREEN a safe product?
AIRSCREEN is an extremely flexible product when it comes to the set-up. This means that we can deflate the screen very quickly and have it flat on the ground within 20 to 30 sec if the weather changes dramatically. If you have a thunderstorm for instance, which happens quite often in Germany during the summer, you can keep the audience safe and also continue the screening right after its over. Another 5 min and the screen is up in the air again.

Can you name further advantages of the product?
One of the biggest advantages is the efficiency of the system. That is the amount of resources you need to set up a screen which is 59ft (18m) wide and 36ft (11m) high. If you bear in mind that this screen can be set up with four people in 1.5 hours, it is a very good ratio compared to existing alternatives. For our customers this also means that short term events become very affordable. Apart from that the inflatable framework gives us great flexibility on the spot. Depending on the evironment you can tilt the screen a little bit, move it a few meters to the front or back, etc.

Visit AIRSCREEN at the Integrated Systems Europe

More than 60000 visitors and 1000 exhibitors from all over world are expected for the Integrated Systems Europe (ISE) in Amsterdam, Netherlands. Since 2004 it is one of the most important show for professional AV and electronic systems.

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At the RAI, Hall 11, booth N-59 you have the chance to meet the AIRSCREEN Company. Talk to the experts about the world of open-air cinema made flexible and easy when using inflatable projection screens. Take advantage of our expo offers! Get in contact with us to arrange a meeting: info@airscreen.com

Outdoor movie night powered by human energy

We already know the solar cinema and here comes another eco-friendly idea: bicycle powered pop-up cinema! Through constant but relaxed pedaling people can generate the electricity for a whole outdoor cinema event, including the projector and the inflatable movie screen (AIRSCREEN).

Inflatable movie screen powered by bicycles

In 2013 the UK-based company Electric Pedals developed a pedal-powered cinema backpack kit which they used to show educational films. Nowadays there are 14 of these mobile cinemas around the world.

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Apart from that the pedaling can also power music stages or light installations and is also used for workshops, art installations and even for illuminating Christmas trees.

For more information visit www.electricpedals.com

Pop-up cinema with AIRSCREEN on the 50th Karlovy Vary International Film Festival

Every year in July the biggest Film Festival in the Czech Republic and probably the most prestigious Film Festival in Central and Eastern Europe – the Karlovy Vary International Film Festival (KVIFF) – takes place in Bohemian Carlsbad. The 30′ x 17′ AIRSCREEN  serves as the perfect alternative to traditional indoor cinema screenings.

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As measured by the tickets sold (120000) the KVIFF is a smaller festival but yet one of international class. It belongs to one of the oldest A-list film festivals, a category it shares with the festivals in Cannes, Berlin, Venice or Montreal. This year from 3 until 11 July the KVIFF celebrates its 50th anniversary. Some 200 films are presented, many of those only at the festival, while others make it in the Czech or even international distribution.

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Besides international and european film productions the focus lies especially on East European cinema. The Karlovy Vary International Film Festival is characterized by an imitable audience experience and has long maintained its reputation as an informal and cultural meeting point for numerous cinema experts and movie fans. With AIRSCREEN the KVIFF is able to celebrate premieres under the stars in impressive city scenery, inviting everybody to join the festival in extraordinary places.