“Outdoor cinema is taking root in Japan”

Outdoor cinema JapanHiroshi Mishima from POPUPTHEATRE ,Fukuoka (Japan)

To begin with, can you tell us something about your company?
My name is Hiroshi Mishima. I’m the representative of HISTORY INC. Our company is a PR agent and is an event planner. We are in charge of the PR of such as Hollywood major films or the drink maker etc.. And, by the name of POPUPTHEATRE, I offer event service using AIRSCREEN.

How did you come into the open-air cinema business?
I had worked in the Japanese film industry until several years ago. I was in charge of the distribution of many movies there. I always thought that there might be a way of enjoying movies as well as in a movie theatre, on a TV or on a digital device.
I wondered whether I could create a certain environment. It is the environment that makes many people open their hearts. And I checked the movies environment in European countries and America. Therefore, I arrived at an idea called outdoor screening that did not yet take root in Japan.

Why did you contact AIRSCREEN in the first place?
The AIRSCREEN is advantageous to the organization, which is not big economically, and this is because it was attractive on a technical mark. And I liked design characteristics of the screen above all.

What AIRSCREENs do you have?
We have an AIRSCREEN airtight 16ft (4,88m) and 24ft (7,32m).

What are the major advantages of AIRSCREEN?
The major advantage is to be able to set it up and remove it in a short time.

Which types of events do you organize most of the time?
We perform the screening at the location to be able to make use of the advantage of the AIRSCREEN. For example, it is a shopping mall without a movie theatre or a hangar of an airplane.

What was your favourite event with AIRSCREEN so far?
The screening always gets favourable receptions from the audience.

What is your feedback from your customers who use the screen for their events
The customer appreciates very much that the set-up and the removal of the screen are possible within a short time.

Are there any downsides to the product?
This is not a downside, but there is the rainy season, the typhoon, in Japan and we have to be very careful when setting up the screen in that time.

Talking about windy conditions, is there a problem with wind when using an AIRSCREEN?
The screen waves a little.

How would you describe the open-air cinema culture in your country? Are there any specific challenges?
It is the present condition in Japan that there are still little numbers of outdoor screenings implemented. In addition, outdoor screenings on the turf in a park are difficult from various reasons.

How have you experiences the support by AIRSCREEN over the years?
I got much advice from the AIRSCREEN staff. In addition, they reply to our questions quickly.

What screen sizes would you recommend for starting an outdoor movie business?
I recommend the 16ft size to be able to make use of mobility of the AIRSCREEN.

What is the future of open-air cinema?
Outdoor screenings are taking root as a new Japanese lifestyle, and I expect that this is connected to Japanese movie viewing population growth.

                                                                                    

AIRSCREEN in idyllic surroundings at the José Ignacio International Film Festival

 

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The JIIFF is an international film festival that takes place in José Ignacio, Uruguay. The festival revolves around the screening of internationally recognized movies, in an environment where young people, families, residents and visitors of José Ignacio can share an enriching experience. From 6th – 15th January 2017, the seventh instalment of the JIIFF took place.

José Ignacio is a town that extends for several kilometres along the Atlantic Coast, nearby Punta del Este, a glamorous and busy playground often compared to St.-Tropez or Cannes. Even though José Ignacio has itself evolved into a true hot spot in Latin America, favoured by wealthy jet-setters from around the world, it has kept its old style and became a popular summer enclave and hideaway from enormous hotel chains, expensive shopping streets and loud nightclubs. The town appeals to those who prefer the wittingly bohemian. An informal atmosphere, hand-painted street signs, mom-and-pop boutiques and bed-and-breakfasts determine the picture. Although the region is rather recognized by its chefs, not by its artists, you can always discover a painter or sculptor in José Ignacio, who chose this particular environment as a workplace.

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With the ambition to enlarge the cultural offer of the town, a group of young entrepreneurs around director/programmer Fiona Pittaluga, programmer Pablo Mazzola and programmer Mariana Rubi, launched the José Ignacio International Film Festival seven years ago. The movies shown are not the typical commercial titles, but rather independent names like Harmonium by Kôji Fukada (Japan), Toni Erdmann by Maren Ade (Germany) and Kékszakállú by Gastón Solnicki (Argentina).

What makes the JIIFF particularly special is that all its movie screenings are happening outdoors. There are Pop-up cinemas directly at the beach, near the town, and at the old abandoned train station of Garzón, a few kilometres from José Ignacio. No problem with the AIRSCREEN mobile outdoor cinema systems, which were easily and quickly inflated and deflated where they were needed. The entrance of the festival is free and attracts hundreds of people from throughout the region, who travel to José Ignacio to see the movies in this idyllic environment. With for example around 500 people attending the screening of this years opening film Aquarius by Kleber Mendonça Filho (Brazil), the seventh instalment of the JIIFF was an unquestionable success.

Start your own pop-up cinema business with AIRSCREEN

If you are thinking about starting your own business: How about starting an outdoor movie company?

You like to travel? Perfect! There are so many opportunities to bring open air cinema to people:

  • Establish a theater in rural areas where no cinemas exist anymore
  • Movie Nights for hotels on the beach or at the pool
  • Backyard cinema in beautiful gardens
  • Pop-up cinema in unusual places – let environment and movie become one
  • Drive-in cinema for nostalgic cinema experience
  • Offer an outdoor video game experience on a screen bigger than all of your living room walls
  • Start a travelling cinema and bring movies to schools, cities and communities

And there are so many more ideas not created yet, it gives you free rein to your creativity! The best about this: it is pretty easy to install our plug and play products. AIRSCREEN complete outdoor cinema systems are starting at affordable 5,190 EUR (5,600 USD). An inflatable movie screen, full HD projector and a professional sound system – all you need is included.

Pop-up cinema

 

To help you grow your mobile cinema business you will also gain leads from us. It’s a proven business model and it successfully works in many countries worldwide.

There is no experience necessary to go ahead. Get started and join the AIRSCREEN family – use our knowledge, support and marketing material. Learn from our partners worldwide how to organize, promote and establish your own event company.

If you are still unsure take a look at our “People behind AIRSCREEN” section to learn about our partners and how they started their open air cinema business.

Contact us today at info@airscreen.com or fill in our online contact form by clicking HERE and we’ll get you on your way to running your own event production company.

Doha Film Institute celebrates 30 Year Anniversary of the ‘Back to the Future’ Trilogy

In the state of Qatar the Doha Film Institute is organizing the ‘Cinema Under the Stars’ which offers pop-up cinema for everybody. As a special screening they showed the 80’s classic ‘Back to the Future’, celebrating the 30th anniversary of the popular film series.

AIRSCREEN Qatar
Outdoor movie night in Doha (Qatar)

In Doha’s beautiful Aspire Park all three films were shown on a 30ft tall inflatable movie screen. Fans also participated in a special competition to recreate their favorite moments from the blockbuster.

Food truck on outdoor movie night
Food trucks – always good in company with movies under the stars