AIRSCREEN at the Île Courts International Short Film Festival in Mauritius

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The Île Courts Short Film Festival is held every year in Mauritius and has the objective of promoting international and locally directed films, while developing an audience for different cinema genres. It is a perfect occasion for producers coming from the whole Indian Ocean area to meet and exchange their ideas about contemporary cinema and its trends.

This year, from 10 to 15 October, the festival has celebrated its tenth anniversary with a selection of 96 films projected on four different locations of the island. In addition to training workshops, debates, roundtables and professional meetings, outdoor screenings with AIRSCREEN made the atmosphere of this event even more fascinating. The festival hosted important film-makers like the Mauritian David Constantin, author of Lonbraz Kann, and the French Chantal Richard, with Lili et le baobab and Ce dont mon cœur a besoin.

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AIRSCREEN classic 20ft x 11.25ft (6.10m x 3.43m) waiting to perform!

The Île Courts 2017 involved many different topics of contemporary society, like tolerance, multiculturalism, social exclusion and gender diversity. People visiting the festival had also the possibility to actually take part of it by creating their own short-film or documentary in several writing workshops. They could also learn about the different professions in the cinema industry thanks to training workshops, which were addressed not only to professionals, but also to young amateurs. Finally, the festival also offered a “ciné-concert” and a contest called Film Zekler, dedicated to films which were less than 10 minutes long. The festival and all its meetings were free and open to everyone.

AIRSCREEN is proud to be part of such significant events, which are not only important for the development of local cinema companies, but also an occasion to promote intercultural dialogue and community engagement.

 

For more information about the event check out:

https://www.porteursdimages.org/ilecourts/fr/

http://www.rentacolormauritius.com/

 

Are you interested in an AIRSCREEN for your open air event? Click here or write an email to info@airscreen.com!

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Outdoor cinema in Romania: AIRSCREEN at the Transilvania International Film Festival

Outdoor cinema Romania TIFF Cluj AIRSCREEN

The Transilvania International Film Festival (TIFF) is the first film festival in Romania with an international feature film competition, which is held annually in the historic capital of Transylvania, Cluj-Napoca. The city is one of the largest urban centers in Romania and home for more than 500,000 permanent residents and students.

This year, from 2-11 June, the 16th TIFF attracted more than 130,000 attendees with workshops, launch events, exhibitions, debates and outdoor screenings with AIRSCREEN. Five of the 27 presented titles were world premieres, like Iulia Rugină’s “Breaking News” and Dan Chișu’s The Anniversary/ Aniversarea, and presented on the most important square in the city, the Piața Unirii. The square is one of the largest in Romania, with the St. Michael’s Church, a statue of King of Hungary Matthias Corvinus, the old town hall and the National Museum of Art also being located there. The difficulties of setting up a huge movie screen in such a historic environment that must not be damaged are avoided by the choice for a relatively lightweight inflatable AIRSCREEN, which does not leave a permanent stain on the venue.

Outdoor cinema romania TIFF Cluj AIRSCREEN

The festival’s main goal is the promotion of cinematic art by presenting some of the most innovative and spectacular films of the moment that feature both originality and independence of expression, that reflect unusual cinematic language forms or focus on current trends in youth culture. Founded in 2002 by the Romanian Film Promotion, it has grown rapidly to become the most important film-related event in Romania. In 2010, Indiewire listed the TIFF as one of the world’s top 50 leading film festivals.

Cluj is a center of creative industries and home for a record number of companies. The city has always enjoyed a rich cultural life – there are two theaters, two operas, a puppet theater, a philharmonic and various museums, from art, history and ethnography to zoology or pharmacy. The activity of these institutions is complemented by a youth-oriented and independent cultural scene, represented by associations of artists, galleries and a painting school with internationally recognized achievements. Cinema has a rich history here: In the early 20th century, the city hosted the first manifestations of this industry in Transylvania.

For more information visit http://tiff.ro/en

 

“Outdoor cinema is taking root in Japan”

Outdoor cinema JapanHiroshi Mishima from POPUPTHEATRE ,Fukuoka (Japan)

To begin with, can you tell us something about your company?
My name is Hiroshi Mishima. I’m the representative of HISTORY INC. Our company is a PR agent and is an event planner. We are in charge of the PR of such as Hollywood major films or the drink maker etc.. And, by the name of POPUPTHEATRE, I offer event service using AIRSCREEN.

How did you come into the open-air cinema business?
I had worked in the Japanese film industry until several years ago. I was in charge of the distribution of many movies there. I always thought that there might be a way of enjoying movies as well as in a movie theatre, on a TV or on a digital device.
I wondered whether I could create a certain environment. It is the environment that makes many people open their hearts. And I checked the movies environment in European countries and America. Therefore, I arrived at an idea called outdoor screening that did not yet take root in Japan.

Why did you contact AIRSCREEN in the first place?
The AIRSCREEN is advantageous to the organization, which is not big economically, and this is because it was attractive on a technical mark. And I liked design characteristics of the screen above all.

What AIRSCREENs do you have?
We have an AIRSCREEN airtight 16ft (4,88m) and 24ft (7,32m).

What are the major advantages of AIRSCREEN?
The major advantage is to be able to set it up and remove it in a short time.

Which types of events do you organize most of the time?
We perform the screening at the location to be able to make use of the advantage of the AIRSCREEN. For example, it is a shopping mall without a movie theatre or a hangar of an airplane.

What was your favourite event with AIRSCREEN so far?
The screening always gets favourable receptions from the audience.

What is your feedback from your customers who use the screen for their events
The customer appreciates very much that the set-up and the removal of the screen are possible within a short time.

Are there any downsides to the product?
This is not a downside, but there is the rainy season, the typhoon, in Japan and we have to be very careful when setting up the screen in that time.

Talking about windy conditions, is there a problem with wind when using an AIRSCREEN?
The screen waves a little.

How would you describe the open-air cinema culture in your country? Are there any specific challenges?
It is the present condition in Japan that there are still little numbers of outdoor screenings implemented. In addition, outdoor screenings on the turf in a park are difficult from various reasons.

How have you experiences the support by AIRSCREEN over the years?
I got much advice from the AIRSCREEN staff. In addition, they reply to our questions quickly.

What screen sizes would you recommend for starting an outdoor movie business?
I recommend the 16ft size to be able to make use of mobility of the AIRSCREEN.

What is the future of open-air cinema?
Outdoor screenings are taking root as a new Japanese lifestyle, and I expect that this is connected to Japanese movie viewing population growth.

                                                                                    

“You are creating a memory”

Alexandra Rens from Cinema Paradiso (Spain)

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Alexandra Rens, Cinema Paradiso, Ibiza (Spain)

What is the name of the exact location here?
It is the Baluard de Sant Pere in Dalt Vila, the Old Town of Ibiza.

It is a fantastic setting you have got here for outdoor cinema, could you explain us a little bit about the location and what it is that your company does?
We are Cinema Paradiso Ibiza and we are an outdoor cinema, which goes to different places on the island. We have a private concept where we set up in villas, as small, intimate outdoor cinemas, and then we have the public outdoor cinemas like here. We go to different beaches and squares in Ibiza, but this has to be our favourite place to set it up. We are here every Thursday, in the middle of Dalt Vila. It is very special to set up a cinema on UNESCO heritage between the old city walls. We like it a lot, obviously. The acoustics are very nice.

What was it that drew you to this location?
When we first came to the island four years ago, we started talking with the local government about our plans. We wanted to bring a cultural addition to the island, so we looked at a couple of different locations with them and this one was immediately one of our favourites. It works very well, it is close to many restaurants etc., so people can go for a drink or they can have some dinner and then go to see a movie afterwards.

You mentioned that the business has been up for four years. Going back to the initial Start-Up period, what were the biggest challenges that you faced when you were setting up the business? And why did you go into this industry?
Well, the biggest first challenges were all the permits and convincing people of our concept. Today you see a set-up where we have chairs, but normally we use beanbags. We do a lot of decoration and we do a lot for the atmosphere. There are the really comfortable beanbags of our own design, there are little tables, and we have candles and lots of lighting. We wanted to create the most ideal setting to watch a movie. Very relaxed under the stars, with a lot of atmosphere. It is very romantic and a stylish cinema, which is very comfortable with blankets and everything. You can order something to drink, we make fresh popcorn and we have some fresh snacks. We had this idea in mind, but we had nothing to show, so we had to really convince people of what we wanted to do. That was a bit hard, especially for the first shows. We were telling people “You have to come, it’s something very unique on the island.” That was definitely a challenge. And then all the people who came were super surprised. We were as well surprised by the turnout. It is very unique for the island, because as you know, Ibiza is very much a party island and this is something different. In the beginning it was a challenge to convince people to do something else and to go to the cinema. They said “What? I’m on Ibiza, I’m not gonna watch a movie” and we said “Why not?” This is such a special place, it is a beautiful island and it is very nice to be outside and make use of this gorgeous space we have here.

Going back four years, you had the option to purchase any number of screens or other solutions. What was it that drew you to an AIRSCREEN and particularly to the product you have now?
We looked into a lot of different options, but AIRSCREEN has been around for a long time and is a bit German quality as well. We saw some videos and pictures and the one that really convinced me was one in the snow, because it is very durable. You also have a very clear video about how to set it up and it is a complete package. We bought the complete outdoor cinema set-up and it comes with everything, like perfect cases and a good manual. It is literally buying an outdoor cinema, it is not just the screen. It has good customer service as well and we have a personal relationship with AIRSCREEN, what we are very content with.

If you had to explain it to somebody, what is the best thing about your AIRSCREEN system and why did you chose to have the airtight and not the classic version with the running blower?
What we really like is that it is very durable and strong material and it is easy to set up. I have to admit that at the first time we thought, “How does this work?” and needed to read the manual and had some technical guys helping us. But once you get the hang of it, it is very easy. We had some very extreme weather conditions like very strong wind, but the screen stayed up. Everyone thought we had to cancel but we were convinced we could do it and in the end it worked out fine. I was a bit nervous sometimes, but it definitely worked out well.

What is your favourite film to show at an outdoor cinema?
I have to say, the one I really liked was Casa Blanca, which we did here as well. We had this whole setting with the black and white classic on the big screen, the great acoustics and the old city walls with the lights and candles. For me this was a complete picture, I really liked that one. The first show we did here was very special as well. It was a Mexican movie and there were many local people. We had been working on the concept for a while and were always in a local bar behind our laptops and invited everyone there. It was very nice to see everyone showing up and supporting us, that was very special.

And what is the best thing about working in the outdoor cinema industry? Four years is quite a long time, what makes you want to keep doing it?
The thing that I like the most is that we are not selling a movie or selling a ticket, we are selling an experience. As I said, Casa Blanca was one of my favourites and someone came up to me and said “I watched Casa Blanca in your outdoor cinema last year and I don’t like the movie, but I will never forget the setting and how I was in the beanbag with my boyfriend, that really made it special for me”. Of course we choose the ones that we like for our shows, but a movie is always personal, you do not need to love it. You are creating a memory. People go there with their friends, their families or their loved ones and they will always remember how they were here and saw a movie underneath the stars, outdoor on Ibiza.

If you could describe an outdoor cinema in three words, what would those three words be?
I believe that we offer the total package, a whole experience. Normally, I would say “movie under the stars”.

Coming to the end of this season now, what is the future for your company?
We are definitely going to stay here, it is going really well. We worked a lot with the local government this year. The shows that we do at the beach are very special, because those are three events. People come, have a picnic and a bottle of wine, they put their blankets out and there were candles. It was amazing to see. It was actually the beach close to our house and I was walking home thinking “I can’t believe we did this”. So we want to continue these three events with the local government, they were very pleased with it as well. We hope that we are on this location here for another season, but we are at other venues as well, like a couple of hotels for example. Actually, we have lots of plans, we also want to got to another country one day. Ideally, when it is winter here, we go somewhere else where it is summer. And we are thinking about something like a drive-in in winter.

Quickly back to the AIRSCREEN, in terms of set up time and durability, what is so good about having an AIRSCREEN, when it comes to taking it to all these different locations?
It is very mobile. As I said, we do squares, we do beaches and we use this location here. For our cinema, including all the beanbags, we have a big van, but the screen literally fits into our car, which is very easy. With the speakers and speaker stands it is as mobile as a cinema can be. And everything is very easy to set up. I love it that the screen is very high, so even if you are standing all the way at the back, you can still see it. It is the perfect size for us.

For somebody who is launching their own business, what would be your tips and what should they watch out for in the outdoor cinema industry?
I think the best tip would be “Just do it”, because that is what we did. We are from Holland and obviously you cannot do outdoor cinema there, because the weather is not that great. Imagine when we were telling our families and friends that we were going to do something different and that we had this new adventure in mind. We told them that we wanted to start an outdoor cinema in Spain they asked “What? Where in Spain?” and when we said Ibiza everyone thought that it was so random. I had never been here before, but we just did it. What else can you do? We did a bit of research before, but the best advice would be to just do it.

Do you have any feedback for AIRSCREEN or are there improvements you would like to see?
Not really, we are very content. We just need to have more screens to have even more cinemas, maybe one for the drive-in. That would be a bigger one, size does matter!

AIRSCREEN in idyllic surroundings at the José Ignacio International Film Festival

 

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The JIIFF is an international film festival that takes place in José Ignacio, Uruguay. The festival revolves around the screening of internationally recognized movies, in an environment where young people, families, residents and visitors of José Ignacio can share an enriching experience. From 6th – 15th January 2017, the seventh instalment of the JIIFF took place.

José Ignacio is a town that extends for several kilometres along the Atlantic Coast, nearby Punta del Este, a glamorous and busy playground often compared to St.-Tropez or Cannes. Even though José Ignacio has itself evolved into a true hot spot in Latin America, favoured by wealthy jet-setters from around the world, it has kept its old style and became a popular summer enclave and hideaway from enormous hotel chains, expensive shopping streets and loud nightclubs. The town appeals to those who prefer the wittingly bohemian. An informal atmosphere, hand-painted street signs, mom-and-pop boutiques and bed-and-breakfasts determine the picture. Although the region is rather recognized by its chefs, not by its artists, you can always discover a painter or sculptor in José Ignacio, who chose this particular environment as a workplace.

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With the ambition to enlarge the cultural offer of the town, a group of young entrepreneurs around director/programmer Fiona Pittaluga, programmer Pablo Mazzola and programmer Mariana Rubi, launched the José Ignacio International Film Festival seven years ago. The movies shown are not the typical commercial titles, but rather independent names like Harmonium by Kôji Fukada (Japan), Toni Erdmann by Maren Ade (Germany) and Kékszakállú by Gastón Solnicki (Argentina).

What makes the JIIFF particularly special is that all its movie screenings are happening outdoors. There are Pop-up cinemas directly at the beach, near the town, and at the old abandoned train station of Garzón, a few kilometres from José Ignacio. No problem with the AIRSCREEN mobile outdoor cinema systems, which were easily and quickly inflated and deflated where they were needed. The entrance of the festival is free and attracts hundreds of people from throughout the region, who travel to José Ignacio to see the movies in this idyllic environment. With for example around 500 people attending the screening of this years opening film Aquarius by Kleber Mendonça Filho (Brazil), the seventh instalment of the JIIFF was an unquestionable success.

Secret Cinema hosts Pop-up cinema for refugees

The London-based organisation Secret Cinema offers Live Cinema experiences. Movie fans can enjoy special movies in unique places, for example a life-size recreation of the 1950s Hill Valley town which we all know from „Back to the future”.

Pop up cinema for refugees
Pop-up cinema for refugees in Calais, France

In September Secret Cinema hosted an outdoor movie night for refugees in Calais, France. For this purpose an inflatable movie screen was the perfect way to set up a movie night almost instantly.

Shortly after visiting the event, Fabien Riggall, founder of Secret Cinema, said: “It’s the inaction when faced with the biggest movement of refugees since the second world war that gets me. As a cultural organisation, we should react to this.“

Around 1000 refugees enjoyed the film screening
Around 1000 refugees enjoyed the film screening

For further information take a look at www.secretcinema.org

Open-air cinema with solar power

Everybody knows and loves the travelling cinemas as a special form of outdoor cinema. However a cinema only powered by the sun is an unique experience – both for attendees and staff. Dutch filmmaker Maureen Prins started the Solar Cinema in the Netherlands in 2006 to bring unseen films to unusual places and to promote the use of renewable energy.

travelling cinema with inflatable movie screen

Whether parks, local squares, locations on the beach or even gravel pits – there are no limitations for such a mobile cinema. Especially with their inflatable movie screens the set-up is very easy and the whole stuff can be carried in a small car.

In 2010 the new brand ECOCINEMA was created to internationalize the project. Nowadays ECOCINEMA is travelling around Mexico, Chile, Uruguay, Brasil or Ecuador and there are many more to come in 2015.

outdoor cinema in the Netherlands

For more information about ECOCINEMA and Solar Cinema take a look at:

http://www.ecocinema.net and http://www.solarcinema.org