The AIRSCREEN Company is happy to announce that it will be officially exhibiting at the CineEurope in Barcelona from the 12h to the 14rd of June 2018.
Produced by the The Film Expo Group, CineEurope is the oldest running European trade show targeted for the cinema industry. The show, which this year celebrates its 27thversion, aims at promoting the social, cultural and economic value of cinemas in Europe and Internationally. This is the ideal place to immerse in new trends of cinematic technologies and innovations.
Come to CineEurope in Barcelona and talk to the experts about the world of open-air cinema made flexible and easy with our AIRSCREEN inflatable screens.
Visit us at CCIB, booth 627 from June 12 – 14.
Take advantage of our expo offers – Get in contact with us to arrange a meeting: info@airscreen.com
After 18 days of touring around Panama, the event “Verano Canal 2018” finished successfully. They brought open-air cinema to different towns of the country, which were mostly isolated and do not normally have access to this kind of entertainment.
The tour began on the 11th of January in Changinola, close to the frontier with Costa Rica and finished on the 30th of January in Meteti, near to “el Tapón del Darién” the leafy jungle that divides Panama from Colombia.
Juan Pablo Troncoso, manager director of “Proyecciones y Eventos”, has been working with outdoor cinema for several years. However, the tour “Verano al Canal” was certainly the biggest event launched until today and one of the best open-air cinema productions that has taken place in Panama. The movie screenings were so well received that the audience often doubled the expected number of visitors.
If you are as curious as we are, maybe you are asking yourselves how tough are the logistics to make such a huge event happen. According to Juan Pablo´s experience with this tour, the AIRSCREEN inflatable screens were the least complicated element to install within the complete cinema system. The hardest work was transporting and placing the high number of chairs, the cable work to connect other devices and install them properly to avoid contact with the audience. Overall, the installation of the whole equipment took around two hours.
Lets not forget that projecting movies under the stars requires fulfilling a checklist that is not easily done by everyone. Among these are the movie rights, health permits, logistics know-how, among others. This time, 20th Century Fox, one of the big six American cinema studios, recommended Troncoso´s company due to their long presence and experience in the market. Initially the authorities of the Panama Canal (ACP) together with the Tourism Authorities of Panama (ATP) wanted to make a movie tour in the country. To make it happen, the most suitable partner was “Proyecciones y Eventos”, a company 100% dedicated to outdoor cinema.
The spectacle always begins with the inflation process of the screen, since the audience sees with their own eyes how the scenery drastically changes from being a standard place to an actual outdoor cinema. The night started with the projection of the documentary “Cuando Vuelvan los Bosques” that narrates the dramatic deforestation in Panama. Lastly, the viewers enjoyed the Walt Disney Movie “The Beauty and The Beast” (2017). Of course, a movie night cannot be completed without a good bag of popcorn and a delicious drink. This is why Proyecciones y Eventos partnered up with different suppliers to provide free snacks that reached a total of 15.000 sodas and more than 20.000 popcorn bags.
The event offered as well an extra show to its audience, since they implemented the interactive cinema concept, which in this case was a fusion between cinema and theatre. This was promoted by executive producer Stella Della-Togna, who brought Bella and the Beast to life, dancing and at the same time as the actors of the movie. To make this possible, Disney had to approve their dresses. Also, at the end of the film, kids had the opportunity to take a picture with the actors, which was a magical experience and made the whole family enjoy quality time together.
Another surprising fact of this tour is that it held simultaneous movie screenings. While a movie was being projected in a town of Panama, at the same time the biggest AIRSCREEN was being inflated at the capital. The event at Panama City ended magnificently with colourful fireworks that decorated the sky along with the stars, making the most beautiful backdrop for our AIRSCREEN. This caught the attention of the local press and, of course, of the audience.
We love knowing that our AIRSCREENs are a tool for entrepreneurs like Proyecciones y Eventos, who aim at democratizing the access to cinema and allow thousands of people to dream while watching a movie under the stars.
If you want to know more about Proyecciones y Eventos click here.
As we have mentioned in our social media, we want to give more visibility to those companies who take outdoor cinema to another level and trespass the frontiers of entertainment to promote cultural activities. The concept that we want to introduce you today is that of “Efecto Cine”, an Uruguayan platform that has developed innovative projects, which are until today one of a kind in the world´s south hemisphere.
There are already some cinema projects, who only use solar energy to power their equipment and this is the case of Efecto Cine, too. However, they aim as well at engaging the audience at a highly participative and ludic level. They began touring ten years ago around Uruguay and other Latin-American countries, benefiting from the outdoor cinema charm to bring people together in public spaces, both in big city and remote towns.
Efecto Cine diversified its portfolio 4 years ago with a new project named “Efecto Pedal”. Its goal is to promote environmental awareness through cultural and participative experiences. In this case, the viewers are responsible for creating enough energy by pedalling to make to whole cinema system work. This project highlights two important elements: Social coexistence and the use of the bicycle as an agent of change to achieve a more sustainable way of life.
What makes them so innovative? Firstly, they count with high quality equipment: The inflatable screen AIRSCREEN assures having a wrinkle-free projection surface to guarantee the highest quality image, working together with a suitable and powerful sound and projection system. Secondly, the concept of using the bicycle goes further than what meets the eye. It is not only about going to cinema. Indeed the movies already invite self-questioning, but the pedalling is a metaphor that shows with a practical example the effect of teamwork. Also, the bicycle promotes a healthy lifestyle and invites to consider it as a viable mode of transport.
“Verano al Pedal”, which takes place every year, is the first outdoor cinema tour that neutralizes 100% carbon emissions. How? Efecto Cine plants native plants in specific areas together with the local government to minimize the CO2 emissions of the van that transports the cinema equipment.
If you are asking yourself how Efecto Pedal works, let’s jump into the technical stuff: There are ten static bicycles and ten stations where you put your own. Also they have hand pedals for children, seniors and handicapped. A LED voltmeter indicates live the amount of energy accumulated and the minimum of energy required to power the cinema equipment is of 1300 watts. To put this in more conventional terms, this is the same amount of energy that a standard microwave needs to work for an hour. But in this case is the energy surely used for more fun purposes, bringing family and friends together to spend some quality time together.
“Efecto Cine” lives up to its name (“efecto” in English means “Effect”): They have been expanding throughout Latin-American and today they have presence in Brasil, Cuba, Venezuela, Chile, Paraguay and Colombia. Besides their eco-friendly cinema activities, they also provide technical support and infrastructure to different events in Uruguay, like the Jose Ignacio International Film Festival, the Film Festival of Montevideo and Punta del Este, the projection of football matches and concerts starring stars like Paul McCartney and Elton John. They are also behind the largest cinema projection of Latin America with the documental “Maracana” at the Centario Stadium of Montevideo, for which they used a 20 meter AIRSCREEN for around 12.000 viewers. These activities have also been recognized with awards given by international institutions like the Hubert Bals Fund from Rotterdam, the Prince Claus Foundation, among others.
If you want to experience an activity that brings together outdoor cinema, sports, and eco-friendly awareness, then “Efecto Pedal” is for you! For more information click here.
AIRSCREEN helps to turn your projects into reality giving you great mobility, ease of use and always the best quality! Need any more information? Contact us clicking here.
The charm of outdoor cinema is gaining more and more relevance today: Not only does it break our routine but it is also the perfect excuse to share time with our friends and family in a way that traditional cinemas do not allow. A reason to this, are the entertainment possibilities that revolve around outdoor cinema, in which the members of the audience are able to interact with each other before sitting down to watch the movie. Plus, this type of event offers the option to watch movies with the perfect backdrop, what we have been able to witness throughout different sceneries like the magnificent Austrians alps, the imposing St. Mark´s Square in Venice, the idyllic beaches of Cancun and the Maldives Islands, among other beautiful places.
Those who know AIRSCREEN –the original inflatable screen made in Germany- are already familiarized with these aspects. However, today we want to talk about a branch of cinema, which aims at outpointing the concept of movies as entertainment to become a tool of awareness and self-questioning. Behind this type of cinema, there are some companies, who not only intend to democratize the access to cinema by taking it to remote and least favored places, but also strive to spread the message about renewable energies as a sustainable way of living.
Today we want to tell the story behind Ecocinema, an Uruguayan audiovisual platform and movie producer, who actively projects its movies through mobile cinema in Latin-America since 2006. Before we continue, for those who are not familiarized with this type of cinema, it basically works through the implementation of solar panels located on the rooftop of a car. These provide sufficient energy for the whole equipment to work. In the case of Ecocinema, they also match their solar-based movie projections with workshops, which are aligned with the movie´s thematic. This means that they make the most of their time, by inviting their spectators to participate in their workshops throughout daytime until it gets dark, when movie time begins.
View of Ecocinema´s van with the “Hand of the Desert” close to Antofagasta, Chile.
Initially, the main goal of this company was to find a way to distribute their own movies during summer in Uruguay, a country that only had a couple of cinemas during those days. Because of this, Ecocinema´s outdoor projections were highly innovative and very well received by their audience. However, as time went by, they wanted to increment their activities by trespassing the Uruguayan frontiers and also aimed at giving a more meaningful and educative twist to their movies. In addition to this new vision that was developed in 2011, the following year happened to be the United Nation´s year of sustainability. This was the perfect drive for them to decide changing their traditional equipment to 100% solar one. They took advice from Solar Cinema, a Dutch company who also performs in this field, to renovate both their concept and gear.
Moreover, further investigations backed up and motived the continuation of their activities. An example is the study published by the organization “Transparency International”, which condemned corruption as the main root of inequality in Latin America. What is more, some statics indicated that only 3 out of every 10 Latin Americans had access to cinema, which gave Ecocinema a strong sense of purpose to be an agent that attacks these problematics. The movie screenings are completely free what is made possible through the sponsorship of brands, as well as local and international monetary funds. Their movies deal with different topics, such as climate change, sport, aborigines, corruption, among others.
The first movie projections outside of Uruguay took place in Mexico, where Ecocinema found partners who were also strongly identified with the importance of culture, and were passionate about mobile cinema. Since then, their eco-vans have expanded their activities in Chile, Argentina, Brasil, Ecuador, Panama and very soon in Colombia as well. Another objective to highlight of this Uruguayan firm is that not only they want to create new audiences, but also want to restore the use of public spaces to foster a peaceful coexistence among the people. This is especially important for some communities that Ecocinema reaches, which have had a criminal background and other related issues to violence. In these cases, the movies that are shown are not produced by Ecocinema and their main purpose is to create an enjoyable atmosphere so that families and friends gather up to have fun.
We want to stress the importance of these activities, which pass on to people both the message of the movie as well as the possibility of implementing renewable energies as a sustainable way of living. So we hope that the story of Ecocinema and their work inspire more entrepreneurs in the world to take action in this field, which is increasingly gaining more relevance in our lives. Your AIRSCREEN team will always be happy to support projects that aim at improving our lives in several aspects. Do you need an inflatable screen for your next project? Click here to contact us here!
Thank you Ecocinema for the interview! We feel very proud to work with you!
Every year the world of film and cinema congregates for the trade show CineEurope, this year once again taking place at the Centro de Convenciones Internacional in Barcelona, Spain (CCIB). With visitors expected from all over the world the CineEurope is once again exciting the cinema industry.
Many of the worlds largest companies in the cinema sector will be exhibiting their newest products with Christie, Barco, NEC and Sony forming just a few of the big name firms in attendance. As well as the exhibition, the CineEurope is also known for its exclusive film previews of brand new films from the likes of Warner Bros., 20th Century Fox and Universal. Not only this but industry experts will be on hand to offer workshops on the ‘Future of Cinema’ or ‘Social Media Marketing’.
Anybody looking to get more information on the world of open-air cinema or the use of inflatable screens in this sector should make their way to stand 823 where the AIRSCREEN Company will be on hand to offer advice on the best screens for your open-air cinema needs.
Paris St. Germain vs. Real Madrid – it sounds like the final in the FIFA Champions League. The game was not played by the real stars, but on the PlayStation. In the stadium of PSV Eindhoven the gamers were able to play the final on a 16m x 8m inflatable movie screen.
The Dutch Game Masters welcomed 128 teams, each consisting of 2 players. It was not the football shoe, but rather the gamepad and the thumb to determine in which direction the virtual player should run or shoot.
eSports enjoys great popularity all over the world and has long been more than a hobby for professional players in the US and China. Incomes of more than $1 million is not a rarity here. Perhaps instead of open-air or drive-in cinemas we will be seeing more such events on mobile outdoor screens soon.
Peace, Love & Ice Cream – that was the slogan of the Ben & Jerry’s Movie Nights. True to its corporate values like responsibility and social commitment, the open-air cinema tour was held for free.
For three hours people had the chance to taste new flavours like Raspberry Cheesecake and Cookie Dough ‘Wich. After sunset the inflatable movie screen was set up and the very popular French movie “The Intouchables” was shown.
The pop-up cinema stopped over in the biggest cities in Germany. All events were incredibly well attended so surely they will be on tour again next year. Our partner EVENTED will make sure that everything will run smoothly.
