Alternative concepts to use your AIRSCREEN

Movies on the water, on a cruise, in the vineyards … even from an airplane! In this article we share alternative concepts to use your AIRSCREEN inflatable screen. This easily adjusts to different situations, so let your imagination run wild!

1. Vino al Cine. Mendoza, Argentina

Photo: Mega Cines Audiovisuales

“Cine al Vino” is a mobile cinema concept that takes place since 2011. Here, viewers can enjoy cinema among the vineyards in the most impressive routes in Argentina´s wine routes.

Before sunset, the visitors can visit the winery and enjoy a good glass of wine. When it gets dark enough, as advisable, the projection can start.

This event is made by Audiovisual Megacines together with Bodegas de Argentina and the funds are used for social causes.

2. Movies in the water. Newport Beach, California

Photo: Events Elevated

Events Elevated offers an innovative concept: Themed movies in the water. To make the audience immerse (literally) in the experience, the film is related to the water and the seats are floats.

Here  an impression of the projection of “Jaws”, the film that narrates the attack of the white shark.

3. Eat/See/Hear Festival, Los Angeles

Photo: Eat, see, hear Festival

This festival celebrates cinema, music and food by combining them together. During daylight visitors can assist a concert and when the sun sets, the movie begins.

Eat, see, hear is the right event for families, couples, friends and even pets.

4. Whirlpool Cinema, Germany

Photo: AIRSCREEN

This event, which takes places in Germany, offers a particularly relaxing atmosphere as viewers watch the movie from a jacuzzi.

It is possible to buy individual tickets or reserve a whole Jacuzzi for 6 people. While the public watches the movie, a catering service is also available.

5. Fly-In. Texel, The Netherlands

Photo: AIRSCREEN

Every year the “Fly-In Cinema” takes place in this dutch island and has limited tickets. These fans of aviation and cinema enjoy the movie from a plane and have access to drinks at a buffet.

6. Efecto Pedal. Uruguay

Photo: Efecto Cine

The “Pedal effect” is an event that combines sport with cinema. The spectators produce enough energy themselves to make outdoor cinema system run. This event has been successfully expanded in Latin America in countries such as Colombia, Uruguay, Chile and Brazil.

In addition to promoting culture through the art of cinema, this event also seeks to promote the use of bicycles for a healthier life with less impact on the environment.

7. Movies on a cruise. Thames River, United Kingdom

Photo: Movies on the river Thames

The English people are true lovers of outdoor cinema and this screening offered another way to enjoy this popular activity. This event is specially unconventional, because the viewers enjoy a spectacular sunset from a cruise in the Thames.

The screenings take place during 5 weeks during the summer and the ship sails from the Tower of London and passes through some of the most spectacular monuments of the English capital. The public can the buy snacks and drinks on board too.

If you have an idea to open your own outdoor cinema, contact us by clicking here.

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7 beautiful places where AIRSCREEN has been used

In this article we want to inspire future creators of outdoor film events. With AIRSCREEN you have the freedom to choose the place you prefer to install your cinema: Let your imagination fly to offer movie nights that go beyond the classic concept of  outdoor cinema.

Next you will see some of the most beautiful places where our AIRSCREENS have been used.

1. Cambridge, England

Photo: Star & Mouse

The Madingley Hall is a house surrounded by beautiful gardens on the outskirts of Cambridge. The house was so was coveted even Queen Victoria rented the place for her son while he was studying in 1860. Nowadays it belongs to the University of Cambridge and its wide spaces make it ideal to offer movie nights.

Photo: Star & Mouse

The AIRSCREEN silent cinema system allows you to reduce the sound impact oto the maximum. Annoyed neighbours? Not with this equipment.

2. Ibiza, Spain

Photo: Cinema Paradiso

In the heart of Dalt Vila, you will find a charming summer cinema surrounded by the walls of the old city. Ibiza, in addition to being famous for its parties, offers enormous cultural and architectural legacy, perfect to enjoy the outdoor cinema nights in a unique atmosphere.

Your cinema can become a true masterpiece using more sophisticated chairs in which the public can watch films more comfortably. Also, adding details such as lights and candles will turn your cinema into a very cozy and charming place.

3. Birmingham, England

Photo: Cult Screens

This cinema is located in the botanical garden of Birmingham. It is perfect for plant lovers or simply for those who want to enjoy movies in a picturesque and harmonious location.

To accommodate more people using picnic blankets or puffs is a perfect idea, as long as this suits the audience´s style. In this case, the “Cult Screens” outdoor cinema combined different types of seats to offer more alternatives according to the taste of the spectators.

4. Westonbirt House, England

Photo: The Lost Cinema

This house located at outside of Tetbury in England, is one of the architectural and historical treasures of the country. Westonbirt House is today a school surrounded by large and beautiful gardens.

Currently the viewers of “The Lost Cinema” can enjoy the cinema in front of a beautiful architectural jewel in the middle of nature.

5. Lübeck,  Germany

Photo: Open Air Kino unterm Ostseehimmel Travemünde

Located on the North Sea, this outdoor cinema combines the charms of the beach and the harbor. Enjoying outdoor movies with boats moving through the ocean as your backdrop create an unparalleled atmosphere.

Photo: Open Air Kino unterm Ostseehimmel Travemünde

Do you need ideas to close the night? Fireworks combine wonderfully with a starry sky and will undoubtedly remain in the memory of all the spectators.

6. Aconcagua, Argentina

Photo: Megacine Audiovisuales

Reelrock is the highest climbing film festival in the world. It displays a selection of films that viewers literally enjoy at the high altitudes: In this case the group watch the movies at 4300m in the Aconcagua, world icon of adventure. With 6960m, this is the highest mountain in the world outside of Asia and the highest point in the southern hemisphere.

Photo: Megacine Audiovisuales

The entrance to the Aconcagua Reel Rock was free. The movies were about the experiences of great climbers, their experiences, the landscapes and its diverse cultures.

For events like this, AIRSCREEN is also the ideal companion due to its light weight and its ease of installation.

7. Preikestolen (Pulpit Rock), Norway

Photo: Paramount Pictures

Definitely one of 2018 highlights.  This year at Pulpit Rock, 2000 intrepid adventurers walked for 4 hours to watch the premiere of the movie Mission Impossible: Fallout. Viewers enjoyed this Tom Cruise movie exactly in one of the places where the final scenes were filmed.

Photo: Paramount Pictures

To make this event possible, the AIRSCREEN movie equipment was transported by  helicopter. Similarly to the Reel Rock Festival, the AIRSCREEN inflatable screens facilitated to create what would normally be considered impossible.

Breathtaking Norway premiere of “Mission Impossible: Fallout”

About a year ago, the movie staff of “Mission Impossible: Fallout” filmed during 9 days the final scenes  at one of the most visited places in Norway: Preikestolen. This place is where the impressive final confrontation between Cruise’s spy, Ethan Hunt, and Henry Cavill’s killer, August Walker, takes place. Although the actor Tom Cruise could not attend the premiere he thanked his fans  for attending and regretted not being able to be there through a Twitter post.

2,000 feet, 2,000 people, 4 hours of hiking. The most impossible screening of #MissionImpossible Fallout. Thank you all for coming! I wish I could have been there. pic.twitter.com/ufi1FkP6KI

— Tom Cruise (@TomCruise) August 2, 2018

On August 1, 2018, 2000 lucky and adventurous fans walked 4 hours to watch “Mission Impossible: Fallout” and possibly live the most extraordinary movie night. The audience had the opportunity to see in person one of the places where Cruise made some of his intrepid acrobatics that are characterized by defying death. After the end of the screening, the mission continued, as all the 2000 spectators walked back in the darkness using head lamps.

#MissionImpossible trailer drops later today. I’m so excited for you all to see it. pic.twitter.com/TqgW4BtiTf

— Tom Cruise (@TomCruise) February 4, 2018

A 12m x 6m AIRSCREEN classic was used for this event and was epically transported in a helicopter to Preikestolen. The characteristics of the original inflatable screen made this event possible, as it is rolled up for transport and easily installed in about 3 hours, making what some would consider “mission impossible” actually possible: Watching movies at the imposing Norwegian fjords.

Foto: Paramount Pictures

Preikestolen is one of the most visited attractions in the county of Rogaland in eastern Norway, and one of the most spectacular photographic locations in the country. Not for nothing has it been named one of the most spectacular view points in the world by CNN Go and Lonely Planet. To reach the famous rock of Preikestolen, located on the Lysefjord east of Norway, people must hike 4 hours to climb 350m and travel approximately 7.5 km away. (Visit Norway, 2018)

AIRSCREEN supports you in all your “impossible missions” to spread the magic of outdoor cinema. We also want to congratulate our partner Unique Digital Nordic for  such a spectacular event.

Contact us today to make your outdoor film project come true! Click here to take the first step.

Meet us at CineEurope in Barcelona 12-14 of June 2018!

The AIRSCREEN Company is happy to announce that it will be officially exhibiting at the CineEurope in Barcelona from the 12^h to the 14^rd of June 2018.

Produced by the The Film Expo Group, CineEurope is the oldest running European trade show targeted for the cinema industry. The show, which this year celebrates its 27^thversion,  aims at promoting the social, cultural and economic value of cinemas in Europe and Internationally. This is the ideal place to immerse in new trends of cinematic technologies and innovations.

Come to CineEurope in Barcelona and talk to the experts about the world of open-air cinema made flexible and easy with our AIRSCREEN inflatable screens.

Visit us at CCIB, booth 627 from June 12 – 14.

Take advantage of our expo offers – Get in contact with us to arrange a meeting: info@airscreen.com

For more information on CineEurope click here. 

 

 

Proyecciones y Eventos: Interactive and Mobile cinema on tour through Panama

After 18 days of touring around Panama, the event “Verano Canal 2018” finished successfully. They brought open-air cinema to different towns of the country, which were mostly isolated and do not normally have access to this kind of entertainment.

 The tour began on the 11^th of January in Changinola, close to the frontier with Costa Rica and finished on the 30^th of January in Meteti, near to “el Tapón del Darién” the leafy jungle that divides Panama from Colombia.

 

Juan Pablo Troncoso, manager director of “Proyecciones y Eventos”, has been working with outdoor cinema for several years. However, the tour “Verano al Canal” was certainly the biggest event launched until today and one of the best open-air cinema productions that has taken place in Panama. The movie screenings were so well received that the audience often doubled the expected number of visitors.

 If you are as curious as we are, maybe you are asking yourselves how tough are the logistics to make such a huge event happen. According to Juan Pablo´s experience with this tour, the AIRSCREEN inflatable screens were the least complicated element to install within the complete cinema system. The hardest work was transporting and placing the high number of chairs, the cable work to connect other devices and install them properly to avoid contact with the audience. Overall, the installation of the whole equipment took around two hours.

 Lets not forget that projecting movies under the stars requires fulfilling a checklist that is not easily done by everyone. Among these are the movie rights, health permits, logistics know-how, among others. This time, 20^th Century Fox, one of the big six American cinema studios, recommended Troncoso´s company due to their long presence and experience in the market. Initially the authorities of the Panama Canal (ACP) together with the Tourism Authorities of Panama (ATP) wanted to make a movie tour in the country. To make it happen, the most suitable partner was “Proyecciones y Eventos”, a company 100% dedicated to outdoor cinema.

The spectacle always begins with the inflation process of the screen, since the audience sees with their own eyes how the scenery drastically changes from being a standard place to an actual outdoor cinema. The night started with the projection of the documentary “Cuando Vuelvan los Bosques” that narrates the dramatic deforestation in Panama. Lastly, the viewers enjoyed the Walt Disney Movie “The Beauty and The Beast” (2017). Of course, a movie night cannot be completed without a good bag of popcorn and a delicious drink. This is why Proyecciones y Eventos partnered up with different suppliers to provide free snacks that reached a total of 15.000 sodas and more than 20.000 popcorn bags.

The event offered as well an extra show to its audience, since they implemented the interactive cinema concept, which in this case was a fusion between cinema and theatre. This was promoted by executive producer Stella Della-Togna, who brought Bella and the Beast to life, dancing and at the same time as the actors of the movie. To make this possible, Disney had to approve their dresses. Also, at the end of the film, kids had the opportunity to take a picture with the actors, which was a magical experience and made the whole family enjoy quality time together.

Another surprising fact of this tour is that it held simultaneous movie screenings. While a movie was being projected in a town of Panama, at the same time the biggest AIRSCREEN was being inflated at the capital. The event at Panama City ended magnificently with colourful fireworks that decorated the sky along with the stars, making the most beautiful backdrop for our AIRSCREEN. This caught the attention of the local press and, of course, of the audience.

 We love knowing that our AIRSCREENs are a tool for entrepreneurs like Proyecciones y Eventos, who aim at democratizing the access to cinema and allow thousands of people to dream while watching a movie under the stars.

If you want to know more about Proyecciones y Eventos click here.

Contact us here to make your open air cinema event happen!

Efecto Cine: Movies, sports and environmental awareness

As we have mentioned in our social media, we want to give more visibility to those companies who take outdoor cinema to another level and trespass the frontiers of entertainment to promote cultural activities. The concept that we want to introduce you today is that of “Efecto Cine”, an Uruguayan platform that has developed innovative projects, which are until today one of a kind in the world´s south hemisphere.

There are already some cinema projects, who only use solar energy to power their equipment and this is the case of Efecto Cine, too. However, they aim as well at engaging the audience at a highly participative and ludic level. They began touring ten years ago around Uruguay and other Latin-American countries, benefiting from the outdoor cinema charm to bring people together in public spaces, both in big city and remote towns.

Efecto Cine diversified its portfolio 4 years ago with a new project named “Efecto Pedal”. Its goal is to promote environmental awareness through cultural and participative experiences. In this case, the viewers are responsible for creating enough energy by pedalling to make to whole cinema system work. This project highlights two important elements: Social coexistence and the use of the bicycle as an agent of change to achieve a more sustainable way of life.

 

What makes them so innovative? Firstly, they count with high quality equipment: The inflatable screen AIRSCREEN assures having a wrinkle-free projection surface to guarantee the highest quality image, working together with a suitable and powerful sound and projection system. Secondly, the concept of using the bicycle goes further than what meets the eye. It is not only about going to cinema. Indeed the movies already invite self-questioning, but the pedalling is a metaphor that shows with a practical example the effect of teamwork. Also, the bicycle promotes a healthy lifestyle and invites to consider it as a viable mode of transport.

 

“Verano al Pedal”, which takes place every year, is the first outdoor cinema tour that neutralizes 100% carbon emissions. How? Efecto Cine plants native plants in specific areas together with the local government to minimize the CO2 emissions of the van that transports the cinema equipment.

 If you are asking yourself how Efecto Pedal works, let’s jump into the technical stuff: There are ten static bicycles and ten stations where you put your own. Also they have hand pedals for children, seniors and handicapped. A LED voltmeter indicates live the amount of energy accumulated and the minimum of energy required to power the cinema equipment is of 1300 watts. To put this in more conventional terms, this is the same amount of energy that a standard microwave needs to work for an hour. But in this case is the energy surely used for more fun purposes, bringing family and friends together to spend some quality time together.

“Efecto Cine” lives up to its name (“efecto” in English means “Effect”): They have been expanding throughout Latin-American and today they have presence in Brasil, Cuba, Venezuela, Chile, Paraguay and Colombia. Besides their eco-friendly cinema activities, they also provide technical support and infrastructure to different events in Uruguay, like the Jose Ignacio International Film Festival, the Film Festival of Montevideo and Punta del Este, the projection of football matches and concerts starring stars like Paul McCartney and Elton John. They are also behind the largest cinema projection of Latin America with the documental “Maracana” at the Centario Stadium of Montevideo, for which they used a 20 meter AIRSCREEN for around 12.000 viewers. These activities have also been recognized with awards given by international institutions like the Hubert Bals Fund from Rotterdam, the Prince Claus Foundation, among others.

If you want to experience an activity that brings together outdoor cinema, sports, and eco-friendly awareness, then “Efecto Pedal” is for you! For more information click here.

 AIRSCREEN helps to turn your projects into reality giving you great mobility, ease of use and always the best quality! Need any more information? Contact us clicking here.

ECOCINEMA: Battle against inequality in Latin America

The charm of outdoor cinema is gaining more and more relevance today: Not only does it break our routine but it is also the perfect excuse to share time with our friends and family in a way that traditional cinemas do not allow. A reason to this, are the entertainment possibilities that revolve around outdoor cinema, in which the members of the audience are able to interact with each other before sitting down to watch the movie. Plus, this type of event offers the option to watch movies with the perfect backdrop, what we have been able to witness throughout different sceneries like the magnificent Austrians alps, the imposing St. Mark´s Square in Venice, the idyllic beaches of Cancun and the Maldives Islands, among other beautiful places.

Those who know AIRSCREEN –the original inflatable screen made in Germany- are already familiarized with these aspects. However, today we want to talk about a branch of cinema, which aims at outpointing the concept of movies as entertainment to become a tool of awareness and self-questioning. Behind this type of cinema, there are some companies, who not only intend to democratize the access to cinema by taking it to remote and least favored places, but also strive to spread the message about renewable energies as a sustainable way of living.

Today we want to tell the story behind Ecocinema, an Uruguayan audiovisual platform and movie producer, who actively projects its movies through mobile cinema in Latin-America since 2006. Before we continue, for those who are not familiarized with this type of cinema, it basically works through the implementation of solar panels located on the rooftop of a car. These provide sufficient energy for the whole equipment to work. In the case of Ecocinema, they also match their solar-based movie projections with workshops, which are aligned with the movie´s thematic. This means that they make the most of their time, by inviting their spectators to participate in their workshops throughout daytime until it gets dark, when movie time begins.

View of Ecocinema´s van with the “Hand of the Desert” close to Antofagasta, Chile.

Initially, the main goal of this company was to find a way to distribute their own movies during summer in Uruguay, a country that only had a couple of cinemas during those days. Because of this, Ecocinema´s outdoor projections were highly innovative and very well received by their audience. However, as time went by, they wanted to increment their activities by trespassing the Uruguayan frontiers and also aimed at giving a more meaningful and educative twist to their movies. In addition to this new vision that was developed in 2011, the following year happened to be the United Nation´s year of sustainability. This was the perfect drive for them to decide changing their traditional equipment to 100% solar one. They took advice from Solar Cinema, a Dutch company who also performs in this field, to renovate both their concept and gear.

Moreover, further investigations backed up and motived the continuation of their activities. An example is the study published by the organization “Transparency International”, which condemned corruption as the main root of inequality in Latin America. What is more, some statics indicated that only 3 out of every 10 Latin Americans had access to cinema, which gave Ecocinema a strong sense of purpose to be an agent that attacks these problematics. The movie screenings are completely free what is made possible through the sponsorship of brands, as well as local and international monetary funds. Their movies deal with different topics, such as climate change, sport, aborigines, corruption, among others.

The first movie projections outside of Uruguay took place in Mexico, where Ecocinema found partners who were also strongly identified with the importance of culture, and were passionate about mobile cinema. Since then, their eco-vans have expanded their activities in Chile, Argentina, Brasil, Ecuador, Panama and very soon in Colombia as well. Another objective to highlight of this Uruguayan firm is that not only they want to create new audiences, but also want to restore the use of public spaces to foster a peaceful coexistence among the people. This is especially important for some communities that Ecocinema reaches, which have had a criminal background and other related issues to violence. In these cases, the movies that are shown are not produced by Ecocinema and their main purpose is to create an enjoyable atmosphere so that families and friends gather up to have fun.

We want to stress the importance of these activities, which pass on to people both the message of the movie as well as the possibility of implementing renewable energies as a sustainable way of living. So we hope that the story of Ecocinema and their work inspire more entrepreneurs in the world to take action in this field, which is increasingly gaining more relevance in our lives. Your AIRSCREEN team will always be happy to support projects that aim at improving our lives in several aspects. Do you need an inflatable screen for your next project? Click here to contact us here!

Thank you Ecocinema for the interview! We feel very proud to work with you!

For more information on Ecocinema, click this link https://www.ecocinema.net