Proyecciones y Eventos: Interactive and Mobile cinema on tour through Panama

After 18 days of touring around Panama, the event “Verano Canal 2018” finished successfully. They brought open-air cinema to different towns of the country, which were mostly isolated and do not normally have access to this kind of entertainment.

 The tour began on the 11th of January in Changinola, close to the frontier with Costa Rica and finished on the 30th of January in Meteti, near to “el Tapón del Darién” the leafy jungle that divides Panama from Colombia.

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Juan Pablo Troncoso, manager director of “Proyecciones y Eventos”, has been working with outdoor cinema for several years. However, the tour “Verano al Canal” was certainly the biggest event launched until today and one of the best open-air cinema productions that has taken place in Panama. The movie screenings were so well received that the audience often doubled the expected number of visitors.

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 If you are as curious as we are, maybe you are asking yourselves how tough are the logistics to make such a huge event happen. According to Juan Pablo´s experience with this tour, the AIRSCREEN inflatable screens were the least complicated element to install within the complete cinema system. The hardest work was transporting and placing the high number of chairs, the cable work to connect other devices and install them properly to avoid contact with the audience. Overall, the installation of the whole equipment took around two hours.

 Lets not forget that projecting movies under the stars requires fulfilling a checklist that is not easily done by everyone. Among these are the movie rights, health permits, logistics know-how, among others. This time, 20th Century Fox, one of the big six American cinema studios, recommended Troncoso´s company due to their long presence and experience in the market. Initially the authorities of the Panama Canal (ACP) together with the Tourism Authorities of Panama (ATP) wanted to make a movie tour in the country. To make it happen, the most suitable partner was “Proyecciones y Eventos”, a company 100% dedicated to outdoor cinema.

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The spectacle always begins with the inflation process of the screen, since the audience sees with their own eyes how the scenery drastically changes from being a standard place to an actual outdoor cinema. The night started with the projection of the documentary “Cuando Vuelvan los Bosques” that narrates the dramatic deforestation in Panama. Lastly, the viewers enjoyed the Walt Disney Movie “The Beauty and The Beast” (2017). Of course, a movie night cannot be completed without a good bag of popcorn and a delicious drink. This is why Proyecciones y Eventos partnered up with different suppliers to provide free snacks that reached a total of 15.000 sodas and more than 20.000 popcorn bags.

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The event offered as well an extra show to its audience, since they implemented the interactive cinema concept, which in this case was a fusion between cinema and theatre. This was promoted by executive producer Stella Della-Togna, who brought Bella and the Beast to life, dancing and at the same time as the actors of the movie. To make this possible, Disney had to approve their dresses. Also, at the end of the film, kids had the opportunity to take a picture with the actors, which was a magical experience and made the whole family enjoy quality time together.

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Another surprising fact of this tour is that it held simultaneous movie screenings. While a movie was being projected in a town of Panama, at the same time the biggest AIRSCREEN was being inflated at the capital. The event at Panama City ended magnificently with colourful fireworks that decorated the sky along with the stars, making the most beautiful backdrop for our AIRSCREEN. This caught the attention of the local press and, of course, of the audience.

 We love knowing that our AIRSCREENs are a tool for entrepreneurs like Proyecciones y Eventos, who aim at democratizing the access to cinema and allow thousands of people to dream while watching a movie under the stars.

If you want to know more about Proyecciones y Eventos click here.

Contact us here to make your open air cinema event happen!

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Efecto Cine: Movies, sports and environmental awareness

As we have mentioned in our social media, we want to give more visibility to those companies who take outdoor cinema to another level and trespass the frontiers of entertainment to promote cultural activities. The concept that we want to introduce you today is that of “Efecto Cine”, an Uruguayan platform that has developed innovative projects, which are until today one of a kind in the world´s south hemisphere.

There are already some cinema projects, who only use solar energy to power their equipment and this is the case of Efecto Cine, too. However, they aim as well at engaging the audience at a highly participative and ludic level. They began touring ten years ago around Uruguay and other Latin-American countries, benefiting from the outdoor cinema charm to bring people together in public spaces, both in big city and remote towns.

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Efecto Cine diversified its portfolio 4 years ago with a new project named “Efecto Pedal”. Its goal is to promote environmental awareness through cultural and participative experiences. In this case, the viewers are responsible for creating enough energy by pedalling to make to whole cinema system work. This project highlights two important elements: Social coexistence and the use of the bicycle as an agent of change to achieve a more sustainable way of life.

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What makes them so innovative? Firstly, they count with high quality equipment: The inflatable screen AIRSCREEN assures having a wrinkle-free projection surface to guarantee the highest quality image, working together with a suitable and powerful sound and projection system. Secondly, the concept of using the bicycle goes further than what meets the eye. It is not only about going to cinema. Indeed the movies already invite self-questioning, but the pedalling is a metaphor that shows with a practical example the effect of teamwork. Also, the bicycle promotes a healthy lifestyle and invites to consider it as a viable mode of transport.

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“Verano al Pedal”, which takes place every year, is the first outdoor cinema tour that neutralizes 100% carbon emissions. How? Efecto Cine plants native plants in specific areas together with the local government to minimize the CO2 emissions of the van that transports the cinema equipment.

 If you are asking yourself how Efecto Pedal works, let’s jump into the technical stuff: There are ten static bicycles and ten stations where you put your own. Also they have hand pedals for children, seniors and handicapped. A LED voltmeter indicates live the amount of energy accumulated and the minimum of energy required to power the cinema equipment is of 1300 watts. To put this in more conventional terms, this is the same amount of energy that a standard microwave needs to work for an hour. But in this case is the energy surely used for more fun purposes, bringing family and friends together to spend some quality time together.

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“Efecto Cine” lives up to its name (“efecto” in English means “Effect”): They have been expanding throughout Latin-American and today they have presence in Brasil, Cuba, Venezuela, Chile, Paraguay and Colombia. Besides their eco-friendly cinema activities, they also provide technical support and infrastructure to different events in Uruguay, like the Jose Ignacio International Film Festival, the Film Festival of Montevideo and Punta del Este, the projection of football matches and concerts starring stars like Paul McCartney and Elton John. They are also behind the largest cinema projection of Latin America with the documental “Maracana” at the Centario Stadium of Montevideo, for which they used a 20 meter AIRSCREEN for around 12.000 viewers. These activities have also been recognized with awards given by international institutions like the Hubert Bals Fund from Rotterdam, the Prince Claus Foundation, among others.

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If you want to experience an activity that brings together outdoor cinema, sports, and eco-friendly awareness, then “Efecto Pedal” is for you! For more information click here.

 AIRSCREEN helps to turn your projects into reality giving you great mobility, ease of use and always the best quality! Need any more information? Contact us clicking here.

ECOCINEMA: Battle against inequality in Latin America

The charm of outdoor cinema is gaining more and more relevance today: Not only does it break our routine but it is also the perfect excuse to share time with our friends and family in a way that traditional cinemas do not allow. A reason to this, are the entertainment possibilities that revolve around outdoor cinema, in which the members of the audience are able to interact with each other before sitting down to watch the movie. Plus, this type of event offers the option to watch movies with the perfect backdrop, what we have been able to witness throughout different sceneries like the magnificent Austrians alps, the imposing St. Mark´s Square in Venice, the idyllic beaches of Cancun and the Maldives Islands, among other beautiful places.

Those who know AIRSCREEN –the original inflatable screen made in Germany- are already familiarized with these aspects. However, today we want to talk about a branch of cinema, which aims at outpointing the concept of movies as entertainment to become a tool of awareness and self-questioning. Behind this type of cinema, there are some companies, who not only intend to democratize the access to cinema by taking it to remote and least favored places, but also strive to spread the message about renewable energies as a sustainable way of living.

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Today we want to tell the story behind Ecocinema, an Uruguayan audiovisual platform and movie producer, who actively projects its movies through mobile cinema in Latin-America since 2006. Before we continue, for those who are not familiarized with this type of cinema, it basically works through the implementation of solar panels located on the rooftop of a car. These provide sufficient energy for the whole equipment to work. In the case of Ecocinema, they also match their solar-based movie projections with workshops, which are aligned with the movie´s thematic. This means that they make the most of their time, by inviting their spectators to participate in their workshops throughout daytime until it gets dark, when movie time begins.

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View of Ecocinema´s van with the “Hand of the Desert” close to Antofagasta, Chile.

Initially, the main goal of this company was to find a way to distribute their own movies during summer in Uruguay, a country that only had a couple of cinemas during those days. Because of this, Ecocinema´s outdoor projections were highly innovative and very well received by their audience. However, as time went by, they wanted to increment their activities by trespassing the Uruguayan frontiers and also aimed at giving a more meaningful and educative twist to their movies. In addition to this new vision that was developed in 2011, the following year happened to be the United Nation´s year of sustainability. This was the perfect drive for them to decide changing their traditional equipment to 100% solar one. They took advice from Solar Cinema, a Dutch company who also performs in this field, to renovate both their concept and gear.

Moreover, further investigations backed up and motived the continuation of their activities. An example is the study published by the organization “Transparency International”, which condemned corruption as the main root of inequality in Latin America. What is more, some statics indicated that only 3 out of every 10 Latin Americans had access to cinema, which gave Ecocinema a strong sense of purpose to be an agent that attacks these problematics. The movie screenings are completely free what is made possible through the sponsorship of brands, as well as local and international monetary funds. Their movies deal with different topics, such as climate change, sport, aborigines, corruption, among others.

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The first movie projections outside of Uruguay took place in Mexico, where Ecocinema found partners who were also strongly identified with the importance of culture, and were passionate about mobile cinema. Since then, their eco-vans have expanded their activities in Chile, Argentina, Brasil, Ecuador, Panama and very soon in Colombia as well. Another objective to highlight of this Uruguayan firm is that not only they want to create new audiences, but also want to restore the use of public spaces to foster a peaceful coexistence among the people. This is especially important for some communities that Ecocinema reaches, which have had a criminal background and other related issues to violence. In these cases, the movies that are shown are not produced by Ecocinema and their main purpose is to create an enjoyable atmosphere so that families and friends gather up to have fun.

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We want to stress the importance of these activities, which pass on to people both the message of the movie as well as the possibility of implementing renewable energies as a sustainable way of living. So we hope that the story of Ecocinema and their work inspire more entrepreneurs in the world to take action in this field, which is increasingly gaining more relevance in our lives. Your AIRSCREEN team will always be happy to support projects that aim at improving our lives in several aspects. Do you need an inflatable screen for your next project? Click here to contact us here!

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Thank you Ecocinema for the interview! We feel very proud to work with you!

For more information on Ecocinema, click this link https://www.ecocinema.net

AIRSCREEN present at ‘Best of Events’ Trade show

The AIRSCREEN Company has been announced as a confirmed exhibitor at the Best of Events Trade show in Dortmund, Germany. The show takes place 10th and 11th of January 2018. Various members of the AIRSCREEN team will be there to inform you.

Exhibitors from several Countries will join the German based company in making the trade show the biggest Best of Events yet.

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BEST OF EVENTS INTERNATIONAL is the sector‘s leading meeting place for business communications, live marketing, event services and congress.

Concentrated over two days, the BEST OF EVENTS offers an excellent platform for a broad cross section of top exhibitors to secure business deals, providing excellent possibilities to forge business contacts as well as a unique opportunity to gain a complete overview of the latest trends in the sector.

For more information on the trade show visit the fair’s webpage here.

For more information on the world’s original inflatable movie screen visit www.airscreen.com

Visit us at booth A60, Hall 7!

AIRSCREEN at the Île Courts International Short Film Festival in Mauritius

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The Île Courts Short Film Festival is held every year in Mauritius and has the objective of promoting international and locally directed films, while developing an audience for different cinema genres. It is a perfect occasion for producers coming from the whole Indian Ocean area to meet and exchange their ideas about contemporary cinema and its trends.

This year, from 10 to 15 October, the festival has celebrated its tenth anniversary with a selection of 96 films projected on four different locations of the island. In addition to training workshops, debates, roundtables and professional meetings, outdoor screenings with AIRSCREEN made the atmosphere of this event even more fascinating. The festival hosted important film-makers like the Mauritian David Constantin, author of Lonbraz Kann, and the French Chantal Richard, with Lili et le baobab and Ce dont mon cœur a besoin.

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AIRSCREEN classic 20ft x 11.25ft (6.10m x 3.43m) waiting to perform!

The Île Courts 2017 involved many different topics of contemporary society, like tolerance, multiculturalism, social exclusion and gender diversity. People visiting the festival had also the possibility to actually take part of it by creating their own short-film or documentary in several writing workshops. They could also learn about the different professions in the cinema industry thanks to training workshops, which were addressed not only to professionals, but also to young amateurs. Finally, the festival also offered a “ciné-concert” and a contest called Film Zekler, dedicated to films which were less than 10 minutes long. The festival and all its meetings were free and open to everyone.

AIRSCREEN is proud to be part of such significant events, which are not only important for the development of local cinema companies, but also an occasion to promote intercultural dialogue and community engagement.

 

For more information about the event check out:

https://www.porteursdimages.org/ilecourts/fr/

http://www.rentacolormauritius.com/

 

Are you interested in an AIRSCREEN for your open air event? Click here or write an email to info@airscreen.com!

Outdoor cinema in Romania: AIRSCREEN at the Transilvania International Film Festival

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The Transilvania International Film Festival (TIFF) is the first film festival in Romania with an international feature film competition, which is held annually in the historic capital of Transylvania, Cluj-Napoca. The city is one of the largest urban centers in Romania and home for more than 500,000 permanent residents and students.

This year, from 2-11 June, the 16th TIFF attracted more than 130,000 attendees with workshops, launch events, exhibitions, debates and outdoor screenings with AIRSCREEN. Five of the 27 presented titles were world premieres, like Iulia Rugină’s “Breaking News” and Dan Chișu’s The Anniversary/ Aniversarea, and presented on the most important square in the city, the Piața Unirii. The square is one of the largest in Romania, with the St. Michael’s Church, a statue of King of Hungary Matthias Corvinus, the old town hall and the National Museum of Art also being located there. The difficulties of setting up a huge movie screen in such a historic environment that must not be damaged are avoided by the choice for a relatively lightweight inflatable AIRSCREEN, which does not leave a permanent stain on the venue.

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The festival’s main goal is the promotion of cinematic art by presenting some of the most innovative and spectacular films of the moment that feature both originality and independence of expression, that reflect unusual cinematic language forms or focus on current trends in youth culture. Founded in 2002 by the Romanian Film Promotion, it has grown rapidly to become the most important film-related event in Romania. In 2010, Indiewire listed the TIFF as one of the world’s top 50 leading film festivals.

Cluj is a center of creative industries and home for a record number of companies. The city has always enjoyed a rich cultural life – there are two theaters, two operas, a puppet theater, a philharmonic and various museums, from art, history and ethnography to zoology or pharmacy. The activity of these institutions is complemented by a youth-oriented and independent cultural scene, represented by associations of artists, galleries and a painting school with internationally recognized achievements. Cinema has a rich history here: In the early 20th century, the city hosted the first manifestations of this industry in Transylvania.

For more information visit http://tiff.ro/en

 

“Outdoor cinema is taking root in Japan”

Outdoor cinema JapanHiroshi Mishima from POPUPTHEATRE ,Fukuoka (Japan)

To begin with, can you tell us something about your company?
My name is Hiroshi Mishima. I’m the representative of HISTORY INC. Our company is a PR agent and is an event planner. We are in charge of the PR of such as Hollywood major films or the drink maker etc.. And, by the name of POPUPTHEATRE, I offer event service using AIRSCREEN.

How did you come into the open-air cinema business?
I had worked in the Japanese film industry until several years ago. I was in charge of the distribution of many movies there. I always thought that there might be a way of enjoying movies as well as in a movie theatre, on a TV or on a digital device.
I wondered whether I could create a certain environment. It is the environment that makes many people open their hearts. And I checked the movies environment in European countries and America. Therefore, I arrived at an idea called outdoor screening that did not yet take root in Japan.

Why did you contact AIRSCREEN in the first place?
The AIRSCREEN is advantageous to the organization, which is not big economically, and this is because it was attractive on a technical mark. And I liked design characteristics of the screen above all.

What AIRSCREENs do you have?
We have an AIRSCREEN airtight 16ft (4,88m) and 24ft (7,32m).

What are the major advantages of AIRSCREEN?
The major advantage is to be able to set it up and remove it in a short time.

Which types of events do you organize most of the time?
We perform the screening at the location to be able to make use of the advantage of the AIRSCREEN. For example, it is a shopping mall without a movie theatre or a hangar of an airplane.

What was your favourite event with AIRSCREEN so far?
The screening always gets favourable receptions from the audience.

What is your feedback from your customers who use the screen for their events
The customer appreciates very much that the set-up and the removal of the screen are possible within a short time.

Are there any downsides to the product?
This is not a downside, but there is the rainy season, the typhoon, in Japan and we have to be very careful when setting up the screen in that time.

Talking about windy conditions, is there a problem with wind when using an AIRSCREEN?
The screen waves a little.

How would you describe the open-air cinema culture in your country? Are there any specific challenges?
It is the present condition in Japan that there are still little numbers of outdoor screenings implemented. In addition, outdoor screenings on the turf in a park are difficult from various reasons.

How have you experiences the support by AIRSCREEN over the years?
I got much advice from the AIRSCREEN staff. In addition, they reply to our questions quickly.

What screen sizes would you recommend for starting an outdoor movie business?
I recommend the 16ft size to be able to make use of mobility of the AIRSCREEN.

What is the future of open-air cinema?
Outdoor screenings are taking root as a new Japanese lifestyle, and I expect that this is connected to Japanese movie viewing population growth.