AIRSCREEN in idyllic surroundings at the José Ignacio International Film Festival


 

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The JIIFF is an international film festival that takes place in José Ignacio, Uruguay. The festival revolves around the screening of internationally recognized movies, in an environment where young people, families, residents and visitors of José Ignacio can share an enriching experience. From 6th – 15th January 2017, the seventh instalment of the JIIFF took place.

José Ignacio is a town that extends for several kilometres along the Atlantic Coast, nearby Punta del Este, a glamorous and busy playground often compared to St.-Tropez or Cannes. Even though José Ignacio has itself evolved into a true hot spot in Latin America, favoured by wealthy jet-setters from around the world, it has kept its old style and became a popular summer enclave and hideaway from enormous hotel chains, expensive shopping streets and loud nightclubs. The town appeals to those who prefer the wittingly bohemian. An informal atmosphere, hand-painted street signs, mom-and-pop boutiques and bed-and-breakfasts determine the picture. Although the region is rather recognized by its chefs, not by its artists, you can always discover a painter or sculptor in José Ignacio, who chose this particular environment as a workplace.

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With the ambition to enlarge the cultural offer of the town, a group of young entrepreneurs around director/programmer Fiona Pittaluga, programmer Pablo Mazzola and programmer Mariana Rubi, launched the José Ignacio International Film Festival seven years ago. The movies shown are not the typical commercial titles, but rather independent names like Harmonium by Kôji Fukada (Japan), Toni Erdmann by Maren Ade (Germany) and Kékszakállú by Gastón Solnicki (Argentina).

What makes the JIIFF particularly special is that all its movie screenings are happening outdoors. There are Pop-up cinemas directly at the beach, near the town, and at the old abandoned train station of Garzón, a few kilometres from José Ignacio. No problem with the AIRSCREEN mobile outdoor cinema systems, which were easily and quickly inflated and deflated where they were needed. The entrance of the festival is free and attracts hundreds of people from throughout the region, who travel to José Ignacio to see the movies in this idyllic environment. With for example around 500 people attending the screening of this years opening film Aquarius by Kleber Mendonça Filho (Brazil), the seventh instalment of the JIIFF was an unquestionable success.

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