Imagine bathing in a hot tub while watching classic movies like Dirty Dancing or Pulp Fiction on an inflatable movie screen. That doesn’t sound fun enough? There are also waiters serving drinks directly to your tub as well as all kinds of snacks. This idea was born in 2006 by Asher Charman from the UK. He says: “Our guiding mantra here at Hot Tub Cinema is that we don’t just watch films, we celebrate them. We encourage our guests to dress up, sing, dance, drink, play and most of all enjoy their favorite films, alongside friends old and new.” Right now there are several locations in the UK and Hot Tub Cinema is also coming to New York and Ibiza. Guests can book a whole tub for up to six friends or can book tickets individually and share with others. Just recently filmgoers in Germany also have the chance to enjoy this unique kind of cinema experience. Whirlpool Cinema as well combines the twin pleasures of cinema and bathing. What are you waiting for? Make a splash and book your own bubbly Hot Tub enjoying cinema in style!
The AIRSCREEN Company is delighted to announce that it will be officially exhibiting at the Prolight + Sound Exhibition in Frankfurt from the 15th to the 18th of April 2015. A 40ft x 20ft (12m x 6m) AIRSCREEN inflatable movie screen will be on show at the event plaza (F11.C30) for all visitors to admire. Anybody interested in the AIRSCREEN will have a great opportunity to see the screen live and up-close and talk to members of the AIRSCREEN team, who will be on hand to advise and answer any questions you may have.
The Prolight + Sound exhibition is considered as the leading international trade fair for the event-technology sector and covers all products, trades and services. It is the international meeting point for exhibitors, purchasers and event organisers from all over the world. The AIRSCREEN Company looks forward to meeting and speaking to you and making your open-air movie dreams a reality.
At the 11th Dubai International Film Festival (DIFF) 118 films were screened in 8 days, including 55 world premieres in 34 languages. As every year many regional and international stars graced the red carpet: Former Bond girl Olga Kurylenko, British actress Emily Blunt, US-star Virginia Madsen or Egyptian actor Nour El-Sherif, just to name a few. Furthermore, well-known actress Eva Longoria was hosting a benefit gala and DIFF awarded the legendary Indian singer Asha Bhosle with the lifetime achievement award.
Of course the open air cinema was not to be omitted as it is already an irreplaceable component of the festival for years. With a stunning 24m (80ft) wide inflatable movie screen (AIRSCREEN) many international films were shown for free. DIFF Chairman Abdulhamid Juma said: “It’s our absolute pleasure to be uniting keen audiences with a line-up of brilliant films through our free public screenings.”
Everybody knows and loves the travelling cinemas as a special form of outdoor cinema. However a cinema only powered by the sun is an unique experience – both for attendees and staff. Dutch filmmaker Maureen Prins started the Solar Cinema in the Netherlands in 2006 to bring unseen films to unusual places and to promote the use of renewable energy.
Whether parks, local squares, locations on the beach or even gravel pits – there are no limitations for such a mobile cinema. Especially with their inflatable movie screens the set-up is very easy and the whole stuff can be carried in a small car.
In 2010 the new brand ECOCINEMA was created to internationalize the project. Nowadays ECOCINEMA is travelling around Mexico, Chile, Uruguay, Brasil or Ecuador and there are many more to come in 2015.
For more information about ECOCINEMA and Solar Cinema take a look at:
On Texel Airport (Netherlands) the first European fly-in cinema took place. On a 40′ x 20′ inflatable movie screen the blockbuster “Top Gun” was shown and spectators were able to watch it out of their own plane! Classic aircraft from all over Europe were part of this unique event.
The fantastic atmosphere was created by pilots camping under the wing of their own plane, joining the American buffet and an aftershow party. For more information about the technique take a look at www.outdoorcinema.nl and www.airscreen.com
The DIFF is celebrating its 10th anniversary this year and is predicting its most extravagant show yet. From the 6th-14th December 2013, Dubai becomes a hotbed of international movies and film stars as the world comes to celebrate the movies of the year and some very special premieres as well. Not only is the festival an excellent opportunity to promote Arab Cinema but is now considered to be one of the leading film festivals in the world.
174 films and documentaries will be shown during the festival at a number of venues all over Dubai. As well as this, there is an awards ceremony with A-list movie stars such as Martin Sheen and Cate Blanchett in attendance during the festival. One of the stand out venues though is at Burj Park in downtown Dubai where a free event called Screen on the Green is taking place. On a giant 20m x 10m (66ft x 33ft) inflatable movie screen over 1,000 guests will be able to enjoy the magic of film at the foot of the world’s largest building the Burj Khalifa. Films from the Arab world and further afield will be shown here from the 6th-14th December on the AIRSCREEN.
For more information on Screen on the Green and the DIFF visit: http://dubaifilmfest.com/en/audience/events/screen-on-the-green/
For more information on the technology behind the screen visit: www.airscreen.com
The Amsterdam open-air cinema season has drawn to a close for this year ending with a spectacular drive-in event in the city. Over 8 days spectators were treated to a diverse selection of films including ‘Blues Brothers’ and ‘Thelma & Louise’ all shown on a giant 12 x 6m (40′ x 20′) inflatable movie screen.
There were over 60 cars in attendance as well as a large number of walk-in audience members who came by foot or in true Amsterdam style by bike. Guests were not only treated to blockbuster films but also DJ’s ensured that the musical atmosphere was equally as exciting for those in attendance long after the film was over. Guests didn’t even need to get out of their cars to pick up refreshments, but instead ordered whatever they desired via SMS from the comfort of their cars and their food and drink was delivered straight to their vehicle.
For more information on drive-in or open-air cinema in the Netherlands visit www.outdoorcinema.nl
The renaissance of the drive-in is well and truly under way…. The last few years have seen a stark increase in the number of drive-in cinema events happening across the UK. With more and more people becoming aware of the practicality of an inflatable AIRSCREEN for outdoor events, the drive-in is a great option for event organisers. This year was no exception and one of the highlights of this year’s drive-in programme took place in September, in a national park in the north of England. Clumber Park is a country park owned and operated by the National Trust in the UK and with 3,800 acres to play with, event organisers had enough space to setup an amazing drive-in cinema.
For two nights, cult classics such as Grease and Dirty Dancing were shown to an audience of over 1000 cars. The production equipment provided to the organisers, UK Events came from Urban Entertainment, the UK partner of the AIRSCREEN Company. Their 12m x 6m (40ft x 20ft) inflatable AIRSCREEN ensured that the huge crowd all had a spectacular view under a blanket of stars. Spectators were also able to adjust their own volumes due to FM transmitters beaming the sound direct into car radios. Despite a cold autumn evening, spectators could set their climate control to the perfect temperature which resulted in many happy cinemagoers.
Eat|See|Hear is an outdoor event series bringing movie lovers and food enthusiasts together. In several locations around Los Angeles movies are shown on the largest outdoor movie screen on the west coast. In front of the three stories tall and 52 feet wide inflatable screen Californian bands are playing prior to the screenings. Also starring: new food trucks every week.
With tons of special food and such outstanding movies like Raiders of the lost Ark, Ferris Bueller’s Day Off, Pulp Fiction or Breakfast Club Eat|See|Hear invites you to lean back and relax. In fact it is better than a picnic and you don’t even have to bring a basket with you!
Photo credit: Lisa Rose Photography LLC
Tickets and information: http://eatseehear.com/
The Guadalajara International Film Festival (FICG) is a big cultural event for the city of Guadalajara and Mexico as well, because it is the most important cinematographic event in Latin America. Over 900 movies from México, Latin America and the rest of the world are competing.
It is a festival made by all and for all. That is the reason why the festival is designed for the viewers to enjoy a variety of activities. Among other things an inflatable screen brings free outdoor screenings to the people during the festival. Beautiful places host outdoor movie nights and show classic movies on a 30 feet wide mobile cinema screen.
Set against the spectacular backdrop of Kirstenbosch Botanical Gardens, The Galileo invites Cape Town locals and visitors to a memorable movie experience under a ceiling of stars. Cape Town’s only outdoor cinema uses an inflatable screen with a rear-projection surface to show a movie once a week.
Besides price-winning documentaries like “Food Inc.” or famous foreign films like “City of God”, visitors can watch some of their all-time favorites: “Forrest Gump”, “Pulp Fiction” or “E.T.” – just to name a few. Delicious snacks are also offered, blankets and chairs can be hired.
More information about the Galileo can be found here
The first annual Baja International Film Festival took place in Cabo, Mexico. Many famous actors like Edward Norton, Virginia Madsen, Rachel Leigh Cook, Melissa Leo and Matt Dillon attended the Film Festival amongst others. The organisers were also honoured by the presence of the famous filmmaker and President of the Directors Guild of America Michael Apted and Mexican director Nicolas Echevarria.
The Baja International Film Festival included four days of special presentations, competition screenings of feature films, documentaries, and short films, as well as nightly galas, panel discussions, filmmaker receptions and award ceremonies. Another main attraction: outdoor movies in three different locations. 30’ and 40’ inflatable movie screens have done a great job here. The festival was organized by a team of experienced film and business managers who share a passion for bringing Mexican and U.S. cultures together through film. For more information please visit: www.bajainternationalfilmfestival.com
Gerlinde Kaltenbrunner is one of the most successful female mountain climbers worldwide. Her husband Ralf Dujmovits was the first German to scale all of the infamous 8,000m mountain peaks worldwide. The pair gave a multimedia presentation in front of the ‚Holzeralm’ mountain range. The couple used an inflatable screen for their presentation and this meant that the enchanted viewers were able to watch the presentation on best quality screen technology, high in the mountains of Austria.
The presentation aptly named ‚ Passion 8000 – depth everywhere’ was presented by the couple. Of special interest were the background histories, which gave the audience the opportunity to really hear about what it takes to be an extreme climber. What made the presentation so worth seeing was the fact that the pair also showed the setbacks they incurred, not only the positive aspects. The setbacks included some near death experiences, which the couple were able to talk about and entertain their audience with.
Photos: ©Jack Haijes, Weinmeisterstraße 9, 4560 Kirchdorf/Krems, Austria
Further photo galleries. http://www.gerlinde.at/fotos2/index_7.html
Further Information on the technology used: www.airscreen.at
The first Orange Cinema Tour took place throughout the summer in seven cities across Moldova. The event was organized by Orange Moldova and many spectators came to the open-air cinema screenings. Great French cinema classics starring Louis de Funès, Pierre Richard and others were shown on a 30’ x 17’ tall inflatable movie screen.
All screenings were completely free. An enormous crowd of cinema enthusiasts spent a memorable time beneath the stars. Before the screenings, which began at nightfall, spectators were also kept entertained by various activities organized by Orange Moldova.
One of the world’s largest open-air cinemas has opened its doors in the Spanish capital of Madrid. The gigantic inflatable screen construction measuring an enormous 28m x 16m ensures that the best view is guaranteed in every seat in the house. Whether it be current blockbusters such as Marvel’s ‘The Avengers’ or classics such as the ‘Godfather’, film-lovers are guaranteed a great show whatever the film.
In the idyllic Parque Enrique Tierno Galván not only will you find great cinema, but also a number of musicians and bands who are also in attendance to ensure that post film, the party keeps on going. Food and drinks are also there in abundance. With all of that on offer what is there to stop you? The Madrid open-air cinema is open until the start of August.
Dokufest, The International Documentary and Short Film Festival, is Kosovo’s premier film festival. The Festival is organized in July in the picturesque and historical town of Prizren which attracts numerous international and regional artists.
In this annually organized festival films are screened twice a day in three open air cinemas as well as in two regular cinemas. Except for its films, the festival is also well-known for lively nights after the screening. Various events happen within the scope of the festival: workshops, DokuPhoto exhibitions, festival camping, concerts, which altogether turn the city into a charming place to be.
Photos: Tobias Strahl
Already into its 3rd year, the International Film Festival in the Croatian national park of Starigrad Paklenica takes place once again this year. The festival is well known due to its focus on music and also on documentary real-life films.
Many new films will be shown this year on a 10m inflatable screen such as the brand new concert film from the Irish rock band U2. Other highlights are films about Josef Haydn, Queen, George Harrison and Amy Winehouse.
The festival takes place this year from the 4th to the 10th of August. So sit back, relax and end enjoy the best in music with one of the most extraordinary backdrops.
One may be inclined to think that open-air cinemas are a relatively new invention; this couldn’t be further from the truth! So let’s take a look at the history of open-air cinema. In 1895 the Lumière Brothers became the first people to step into this world with the invention of cinematography. From this invention came the name ‘Cinema’ which is the word still used today. At the time this device was being used, it was only possible to show films of up to one minute in length. At the start of the 20th century these ‘living photographs’ as they were known, were to be seen in variety halls and theatres, it wasn’t until 1907 that the first moving cinema was created.
The moving cinemas however didn’t last long. They couldn’t keep up with what the movie theatres could offer which was more comfort and more choice. The oldest and longest running open-air cinema is to be found in Australia. Since 1916 ‘Sun Pictures’ have been organising open-air cinema events and cinema evenings. The fact that this open-air cinema has been the longest running in history isn’t just appreciated by the thousands of viewers that have enjoyed many an evening there, but also the Guinness World Book of Records.
In 1933 the world’s first ever drive-in cinema was established in the USA. The ‘Camden Drive-in’ in New Jersey opened its doors to the muscles cars and the classic American old timers. However the 1950’s were the absolute boom period for the drive-in, in the USA. The 50’s brought a wave of cinema closures and bust cinema chains, however the drive-in became stronger and larger and became the hottest ticket in town. The James Dean Films, cheaper tickets and the private atmosphere of sitting in your own car all added to the magic of the drive-in. It wasn’t only the Americans enjoying the drive-in cinema, but also the Europeans wanted a slice of the action. The first drive-in in Europe is to be found in Frankfurt and this is still used today. The following decades saw a decline in the drive-in and a rise in the more commonly found today, Multiplexes. These had smaller screens but much more choice for the modern film lover.
The fascination of watching films outdoors never really died out however and at the end of the 1980’s the new wave of open-air cinemas which are still to be found today in fact, opened their doors to the public. Next to the traditional Greek open-air cinemas of Athens or the Island of Santorini, newer open-air cinemas were springing up in cities such as Berlin, Nuremberg and Zurich. It was at this point where the inflatable screen, the AIRSCREEN came in to action. With the assistance of the inflatable frame the need for scaffold constructions diminished and thus the ease of open-air cinema rose. This meant that practically everywhere could be turned into an open-air cinema in the matter of a moment. The first prototype AIRSCREEN was used at an open-air festival in 1994. Inflatable screens has been used since then at thousands of events all over the world. Mobile cinema is however not only made possible due to the revolutionary inflatable screen, but also the wonderful locations it can take place in.
Of course the great advantage of mobile cinema is that it can go practically anywhere. The world can provide the perfect backdrop to your film whether it is a big landmark like Trafalgar Square in the United Kingdom, a wonderful park or lake such as Lake Michigan, USA or a huge stadium such as the Nou Camp in Barcelona, there are no limits to the backdrops to an open-air cinema. However there’s one thing you can be sure of, wherever the backdrop, the AIRSCREEN provides fantastic screen technology for the world of outdoor cinema.
The cruise ship ’Costa neoRomantica’ was recently introduced to the world of open air cinema after AIRSCREEN installed one of their inflatable movie screens on board the newly renovated ship. Two AIRSCREEN technicians were on board to install the screen and to ensure that the passengers on board really got to enjoy the best of open air cinema on the high seas. Up to 1,800 passengers fit on board and amongst other activities such as a spa, casino and discotheque they are now able to enjoy the latest films whilst cruising around the Mediterranean or further a field.
Next to a shopping centre, a gym and many restaurants, the 12 floor Costa ship now has the inflatable screen in its repertoire. This screen was perfect for the cruise ship as it is set up and taken down in minutes and this means it can be installed when it needs to be, for example when a romantic evening of on board cinema should take place. Not only this but the passengers are then able to enjoy one of the finer things about holiday life, a cocktail or two from the on board ‘ Saint-Tropez bar.
The AIRSCREEN Company recently installed a 6.10m x 3.43 inflatable screen on the beautiful Canary Islands. An introduction to the technology and how the screen works was given in Fuerteventura itself from one of the AIRSCREEN Company’s highly trusted technicians. This was all done to allow for a brand new attraction to be opened in the hotel, namely an open air cinema for all coming guests to enjoy.
Fuerteventura, or as the locals call it, Paradise Island, has the perfect climate for open air cinema, with long warm nights allowing for blockbusters to be shown on the big screen without catching a chill. The open air cinema season is not too long away and we are hoping for a long warm summer for all to enjoy the romance of open air cinema with AIRSCREEN.
Horacio Garcia, Proyección al Aire , Guadalajara (MX) AIRSCREEN user since 2004 To start with, tell us something about your company and what made you come to AIRSCREEN in the first place? My name is Horacio Garcia; I am the AIRSCREEN partner for Latin America and I am based in Mexico. I am not only a partner but also an AIRSCREEN user as well. Everything started 10 years ago, when I met people from the AIRSCREEN family in Guadalajara. They mentioned the equipment they had and what they were doing in Germany. Very quickly after that, they sent the first AIRSCREEN to Mexico, actually they sent two of them. That’s basically how everything started. Then we put all our efforts together to do something big in the Guadalajara International Film Festival. Tell us something about the festival, how did they like your service? Well, film festivals in Mexico and around the world try to have some outdoor events. Already with the first projection we made a good impression on the organisers. We were successful right away; our screens have been perfectly integrated into the event and used in 5 different locations in the festival. And how did this experience make you feel? It was fantastic; because all the conditions were combined. We could enjoy the nice landscape and the beautiful weather in front of a great screen. At that moment AIRSCREEN sent us a very big one, it was 12m large and nobody had ever seen something like this before. Really, it looked amazing and beautiful. I remember that they played a very controversial movie but I cannot even remember the title as I was so fascinated by the screen. Everybody was impressed and the actors, the director and the producer joined the event as well as a TV show broadcasted everything live. So were the directors satisfied with the quality of the projection? We had a high quality projection: a screen with its professional surface and a 35mm projector. This combination was perfect. Which moment do you prefer to remember the most with AIRSCREEN? It’s hard to pick one, there are several. All the events have their special things; I think I’ll go for Riviera Maya in Tulum but also I liked Playa del Carmen because you cannot compete with that marvelous beach. I also enjoyed Traverse City Film Festival very much, we sold them a huge screen and they invited us to Michigan. Michael Moore is the director of that event, he builds a nice spirit around it and we could meet him. I will always remember this unique and fantastic experience. Sounds nice and for which other festivals do you work for? For the last 3 years we’ve received a lot of requests and then participated to film festivals as Cabos film festival, Riviera Maya Film Festival (close to Cancun), Ficunam and many others. In the past, outdoor screenings played just a small part in film festivals and now it is becoming a real asset, a very important part of the total show. So how is your company expansion coming along? So far the Guadalajara film festival has been so happy about our collaboration that they finally booked us for all the next editions. In ten years our Mexican brand has expanded a lot, at the beginning it started very slowly and right now we have several events on the same day in different places of the country. We mainly rent equipment and work together with many different film festivals. We also go on tour and project not only for private clients but also in collaboration with governmental institutions as well. How could you describe this evolution? We can assist to situation where nothing ever happened in Latin America and we now project for world premiere there! Producers, directors and so many other talented people are part of events where outdoor movies are the key point. For many modern or even classic events, they use AIRSCREEN because it’s the best way to do it I guess. What do the spectators say, is it a special moment for them? They react very positively because you have many factors contributing to the success of the event. We’ve seen projection in the most beautiful part of cities and on beaches as well. Next you need a good movie and that combination ensures you having an extraordinary experience. It’s a great feeling to be out there and to enjoy these particular vibes. People love it, directors love it, festivals love AIRSCREEN, and it’s simply a very nice experience for everybody. What about the location of the screen? There is no limitation! You can put an AIRSCREEN on the moon actually, it will be perfect. For us it never has been a problem since it’s easy to transport. For example in Playa Carmen close to Cancun, the wind was very strong and the screen was not even moving. If we had used a different type of screen or a fixed construction it would have fallen down. However, the AIRSCREEN remained strongly in place. It’s very resistant. Can you explain us the set up of an inflatable screen on a beach? First of all take the dimensions; the screen has to fit on the beach. Then think about where to place the anchors, you can either choose a weight that is already there (a bench, a tree…) or you can dig in the sand. If you can’t, the alternative is to use water tanks or sand bags to anchor your screen. More importantly; don’t forget to ask if you are on historical or protected place because it could be forbidden to modify the environment. The third step is to think about the power supplier, where the electricity will come from and that’s it. Next place your screen, projector and speakers. Thus in less than one hour the installation is done. To be more precise, the only step that might be complicated is to get everything on the sand. Besides that everything is easy. Can you tell us more about the technical aspects? It’s quick and simple to set up an AIRSCREEN; you roll it out, attach the screen surface to the frame, attach the belts and inflate it. Plug the necessary things (sound system and projector) and enjoy the movie! Depending on the size it takes 30 minutes to 1 hour to install. For the Airtight models it will just take you 10 to 20 minutes. If you take everything into account, you’ll need the proper amount of AIRSCREEN family members and 2 or maximum 3 hours to set up the entire equipment (chairs, screen, pop-corn, projector etc.). One last thing to say: it’s very easy to remove. Is it a resistant or sensitive material? Well projectors nowadays are really resistant to all type of conditions and besides that, they are outside just for few hours. The screen is also a really reliable product as it is made out of a strong material. It resists to wind, fire and sun. AIRSCREEN is the safe option for users. Can you give me three words that will describe AIRSCREEN the best? ´Quality´, it’s actually a professional cinema surface. More precisely, it’s way more than just a thing where you can project on, it’s a real screen that you can use in an open air environment. Then I would say the ´size´, it’s really impressive how big they are. In the brochure it doesn’t really convey but when you set them up, it triggers everybody’s curiosity. Finally I will pick ´practical´ because it’s easy to transport and to install. So you have mentioned “the AIRSCREEN family” a few times what does it mean for you? The AIRSCREEN family is the concept of being an element of this worldwide network of outdoor screenings. When I say family it’s because I am always in contact with partners in Spain, Germany, USA, Argentina, Guatemala and we share our experience and knowledge. I consider myself as an individual who is more meaningful than a partner. It’s not for an economic interest that I work with AIRSCREEN, it’s just because we share this same passion for outdoor events. So whenever I get in touch with somebody, I tell them that they will not only become a partner but also a member of the AIRSCREEN family as well, it’s not like they buy and goodbye. One last question: why did you start your business in the open air cinema industry? I think it’s a very noble industry; I like it because you are always in contact with people but also with the cinema industry at the same time. You are the final touch of the entire process. I like my job a lot because I have the chance to travel and discover original places. Concerning the spectator, you can either be with an audience attending a premiere or with a more marginal social group. We made some projections in poor areas where cities try to improve the culture of their citizens. It happened that some people were watching a movie for the first time thanks to our organization. I’m very thankful because I experience extraordinary occasions and that’s very rewarding. We deliver a nice product to people and that’s what I like.
Antoine Manier, Rencontres Audiovisuelles, Lille (FR)
AIRSCREEN user since 2014
To begin with, can you tell me something about your company?
Our organisation is called «Rencontres Audiovisuelles». We have been working on the promotion of animated movies, short films and digital arts for about 15 years now. We organise two festivals: the «International Short Film Festival» and «La Fête de l’anim’», both of them are located in and around Lille. Beside our research and development in cinema we also own a movie theater and offer our services in the north of France.
What is your connection to outdoor movies?
We bought the AIRSCREEN last year because we wanted to overcome challenges with our «International Short Film Festival»: Our priority was to enlarge the audience and make the ceremony, the heart of the festival, more attractive.
Often it’s mainly cinema lovers who attend our events but thanks to our night projections outdoors we were able to diversify the audience. Moreover, by working on our screening solutions we also broaden the number of viewers. The AIRSCREEN really helped us to solve this problem.
Did you get good feedback from your viewers?
Yes, absolutely. We achieved our goals and our events were crowded on several days. It was really a success. We’ve got an increase in both the diversification and the number of spectators. Now our new challenge is to use our AIRSCREEN beyond the festival in September and rent our material this summer in the north of France.
Which model do you have to realize this project?
AIRSCREEN classic 9,15m x 5,15m.
Why did you contact AIRSCREEN in the first place?
We have made our own online investigation about different providers. The contact that we had with one of your colleagues was really good. It took us a short while to get used to the product but once we got into the habit it has been perfectly fine.
How do you operate the system?
We only need two people to set up the screen and more or less four others to set up the extras for the event like chairs, audio system, etc
For one event we placed it in the middle of a French fine art institution in Lille. It was big enough to fit 500 people in and as a matter of fact it has been fully packed several times. The screen size was ideal for this location and the number of viewers.
Which types of events do you organize most of the time?
We do many types of projections in movie theaters, media libraries or reception halls. We’ve just started to discover all the opportunities with outdoor projections. Pretty soon we will see if we can integrate outdoor movies in events apart from the festival. The concept is relatively new to us but we are looking forward to rent our outdoor movie equipment and services to partners.
Why did you choose outdoor screenings as a new alternative?
In comparison to regular cinema, outdoor movies are always nicer as people come together to share a nice evening together watching movies under the stars. This way you can address more people and open up new horizons like showing short films for example.
What are your plans for the future?
It would be nice to get a lot of inquiries for outside projections in the upcoming year. For this we could use a great summer and we look into buying another screen then.
Boris Šimičević, Via SOLIS, Zagreb (HR)
AIRSCREEN user since 2009
To start with, tell us something about your company?
We started in 2009 when we bought two smaller screens and started a project called Openair Cinema during the summer in tourist places on the coast here in Croatia. At the moment we have six employees on a seasonal basis as we have a big demand during the summer whereas the winter is quiter since it is too cold for open-air cinema here.
How easy it is to train your staff for the job?
They get it pretty fast. It only takes a couple of days and they can do it completely on their own.
What sizes do you have?
Right now we have five AIRSCREENs from 3.60m to 9.15m screen width.
What made you come to AIRSCREEN in the first place?
I saw an AIRSCREEN for the first time back in 2006 during my trip to USA. I had the opportunity to participate in a project called Openair Cinema. It was then when I saw an AIRSCREEN for the first time and, one can say, fell in love with the product. So I decided to do a little research and then start an AIRSCREEN business here in Croatia.
And what was it, that made you fall in love with the screen?
The simplicity in the first place. How simple it is to set-up a whole cinema, in just one hour. The screen has great advantages compared to other screens which can be set up outside. It was love at first sight.
What are the main advantages for you with AIRSCREEN?
First of all, how easy the whole system is, to handle, the set-up, the deflation, etc. That gives us the chance to do different cinemas on different locations at the very same time. So we don’t need many people, trucks or anything. Everything is very simple.
Secondly, you can see that it is a top quality product, the screen, how everything is made. It is very strong when inflated but very light when being moved. It is great that something so big can fit in a regular van.
And the whole partnership between the AIRSCREEN Company and their customers is a great help. For example we had very bad experiences with other equipment like projectors from other companies where it took over three months to repair it and get it back. And that’s is a great issue for us, especially during the high season. If anything goes wrong with our screens I’m sure we can get a fix within one or two days.
We heard that it is quite windy in Croatia. Does this cause any trouble with the screens?
Yes, there are strong winds here but the AIRSCREEN widthstands them easily, even in situations when you would normally think it is impossible. It can cope with winds up to 38 km/h and compared to other screens this is very good.
How did you experience the support by AIRSCREEN?
We always receive help with any question we have from the AIRSCREEN Company or other AIRSCREEN partners. With any inquiry we can just give them a call and get instant help and feedback.
Do you feel like your are part of a family?
Yes, for sure. For example we can call our partners here in the region if we have an inquiry for a screen size we don’t have. And it is a big advantage when you have partners which hold your back with equipment or just know-how.
What kind of events do you do with your AIRSCREENs?
We do a couple of tours around Croatia providing open-air cinemas in hotels and camping sites all over the coast. Also we do festivals like the the Starigrad Paklenica Film Festival or the Avvantura Festival in Zadar. So far we had approx. 250 shows and the demand for our services is growing and growing.
Tell us something about the festival we are at right now?
It is a festival for music documentaries and we have three different locations here. What makes it unique is the location as it happens in a national park, one of eight in Croatia. And the good thing about the AIRSCREEN is that it does not have any bad influence on the ground or the location, where it is set up. When we planned this with the government and the organizers this was a big issue to them.
What are the feedbacks from the customers to your events in general?
In the beginning it is not easy to explain the product to new customers. Sometimes they are suspicious in the beginning but when we set up the screen for the first time we always get a “wow effect” and pretty soon we make the contract. We haven’t had one customer who said “no” after a presentation with the screen. And we have a lot of customers back from the beginning in 2009 and I guess this speaks for itself.
In general people are always impressed by the set-up. We experience this every day in our business as it is still a new thing here in Croatia. Before we started our business AIRSCREEN was not known to anyone here and now the words is spreading and we get more and more inquiries.
What are your favourite events?
It is hard to decide as each event has its own unique sides. I like everything… for exampledrive-ins which we started back in 2011 when we did the first drive-in cinema in Croatia. And after the good word spread we did this in several other cities including Split and Zagreb. I also like the screening on the coast as we travel a lot along fine places during the summer.
Were do you see yourself in the future?
First of all, I think that Croatia has great potential in tourism. It is one of the main Croatian industries. We have a very big coast and more and more hotels and campsites ask us about the screens and we would like to increase our sales here as well. As we are an offcial partner for the region we can offer our customers both options, rental or purchase.
Get a glimpse of the people behind open-air cinema in the series “People behind AIRSCREEN”. First off is AIRSCREEN’s official partner for the United Kingdom:
Michael Hayes, Urban Entertainment, Sheffield (UK)
AIRSCREEN user since 2011
Tell us something about your company? What do you do at Urban Entertainment?
We are the UK’s leading supplier for pop-up cinema. We offer five different size AIRSCREENs for small screenings e.g. by private clients to large drive-in cinema events. We provide a premium service including the screen in form of an AIRSCREEN, high definition projectors, sound systems and everthing else needed for an event. We also do live events e.g. the Olympics or football using SKY feeds. We try not to just provide pop-up cinema but a larger service portfolio to be more versatile and meet the needs of the clients.
Also over the past couple of years, other similar companies in the UK have hired our services for staff training with regards to installation of pop-up cinemas.
What sizes do you have?
We’ve got a nice little exhibition screen, which is a custom made 6ft AIRSCREEN airtight, a 10ft AIRSCREEN nano, a 16ft AIRSCREEN airtight, a 24ft AIRSCREEN classic and the largest one we have is a 40ft AIRSCREEN classic, which we use for larger events mainly drive-in cinema. Especially in the UK it helps to stand out a little bit more as there is no one really doing it on a scale we do.
What interested you in AIRSCREEN when you started out with Urban Entertainment?
When we had the idea of Urban Entertainment and what we wanted to do, AIRSCREEN was something we were looking at from the start. However, funilly enough the first screen we ever had was a small budget screen imported from America which we used with small projectors. As we used this for a local event in Sheffield we got some media coverage which coincidentally found its way to the AIRSCREEN staff and they got in contact with me and invited me to visit them. Then it only took 4 months to purchase two AIRSCREENs. We thought it may take us five years to take this step but we thought if we want to do a proper job and offer a high quality service from the start then AIRSCREEN is the way to go.
So what exactly made you switch to the AIRSCREEN products?
In a nutshell: quality. I did not want anyone to come to one of our events, see the set-up and look at the screen and go away thinking: I can do better than this. People should not leave our events without a wow factor. We have been around for quite some time now and we know that there is no inflatable screen manufacturer out there that can compete with AIRSCREEN.
What are the feedbacks from the clients to your events?
We always like to arrive on site quite early, well before the actual events starts. The main feature and focal point of any pop-up cinema event is the screen. And again it’s that wow factor that attracts people to the event. We have got the screen standing six hours before the actual screening and this way we will get a lot more sales on the day. It just stands out. Folks walking by one of our AIRSCREENS, whether it be on a car park or some kind of public field, they got attracted by the size and become curious on what is going on there.
What makes the AIRSCREEN so special for you apart from quality?
The reliability – it is almost weather proof, except for really high winds, and we know it is something that we can always rely on. Once it is up we can concentrate on the AV set-up and everthing works flawless.
How long does it take to get the screen up?
Pratically, the 16ft takes us 15-20 min to actually install and inflate it. The 40ft screen including all anchor points and attachments probably takes us 40 min.
What are your experiences with wind and AIRSCREEN?
With AIRSCREEN we can work with winds up to 24 mph (38km/h). In practice, we did over a hundred screenings so far and not one where we had to deflate a screen including the larger ones. It is the technical side to it, the way how AIRSCREENs are made, that is the reason why we chose to use AIRSCREEN in the first place.
What was the most memorable event for you so far?
One event that does stand out is the Drive in Cinema set up we provided for The Atomic Festival this year, if you can imagine a Drive in Cinema at its peak in the 50’s / 60’s in America with hundreds of classic American cars, then that gives you an idea of this event. And that’s why we screen more Drive in Cinema’s than any other company in the UK.
We use FM transmitters so people listen to the film soundtrack via car radio. They are always well attended with classics like Grease or Back to the Future. You don’t have to rely on the weather which is a big issue in the UK as you can not really predict this.
However, all events have great things about them. The main thing for us is the feedback from the client, that is where we got the buzz from. Knowing every client is very happy and gives positive feedback concerning the AV set-up, the screen and the customer service provided.
Do you feel as a pioneer in the renaissance of the drive-in in the UK?
In the UK there are a couple of companies doing something similar but on a less quality level. I think we definitely set a standard when it comes to drive-in cinema. Mainly using our large 40ft AIRSCREEN for this type of event, although on the odd occasion e.g. smaller venues we use our 24ft. Again it is the wow-factor and the fact the system allows us to go to locations like shopping centers, football stadiums, etc. where others can not access. Everything we need fits into the back of a van including projection and the screen. In general it impresses our clients when they see the screen deflated sitting in the van, which, 40 min later, turns into a huge cinema screen.
What are the main advantages you see in AIRSCREEN?
The mobility side to it is the main advantage for us, as we have indoor installations in shopping centers, grass locations outdoors as well as concrete surfaces for drive-in and open-air cinemas. Basically, the screens are so versatile we can go anywhere. And in the end this makes us stand out from the rest of the people doing similar jobs.
Moreover, the quality of course, as we know how reliable the product is that we are using. And finally they are aesthetically pleasing in every environment we work in.
What does it mean to you to be part of the AIRSCREEN family?
I always wanted to be an AIRSCREEN partner and part of the family. And Urban Entertainment always wanted to offer supreme services so that was something that merges quite easy. When AIRSCREEN invited me to come over in the pre-sale phase I decided to fly over and as we saw the actual AIRSCREEN inflated, I instantly knew that this is definitely something we wanted to be involved with. It was quite an easy decision in the end. Back home and a few mails and conversations later we purchased two AIRSCREENs.
However, the contact did not stop then as we had Simon, who flew over and helped with the first installation. And again since then we have quite constant contact, weekly you could say, if it is an inquiry from the UK forwarded to us by AIRSCREEN or just general inquiries from our side concerning technical know-how or anything.
How would you sum up the after-sale service?
From day one when we first bought the screen to where we are now, owning a number of screens, we always experienced the best support. With other products or companies you purchase something and that’s it. We know if we would need anything it’s just a phone call away.
Where do you see yourself in the future?
We are pretty pleased with what we have achieved so far, having different screen sizes and supplying the UK market whether it is pop-up cinema or live broadcasts, but we are evolving every year, expanding our portfolio from the AIRSCREENs to our AV offer. We have some pretty interesting and exciting things lined up, watch this space.
What makes your company unique?