26th CineEurope 19-22 June in Barcelona, Spain

Every year the world of film and cinema congregates for the trade show CineEurope, this year once again taking place at the Centro de Convenciones Internacional in Barcelona, Spain (CCIB). With visitors expected from all over the world the CineEurope is once again exciting the cinema industry.

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Many of the worlds largest companies in the cinema sector will be exhibiting their newest products with Christie, Barco, NEC and Sony forming just a few of the big name firms in attendance. As well as the exhibition, the CineEurope is also known for its exclusive film previews of brand new films from the likes of Warner Bros., 20th Century Fox and Universal. Not only this but industry experts will be on hand to offer workshops on the ‘Future of Cinema’ or ‘Social Media Marketing’.

Anybody looking to get more information on the world of open-air cinema or the use of inflatable screens in this sector should make their way to stand 823 where the AIRSCREEN Company will be on hand to offer advice on the best screens for your open-air cinema needs.

AIRSCREEN in idyllic surroundings at the José Ignacio International Film Festival

 

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The JIIFF is an international film festival that takes place in José Ignacio, Uruguay. The festival revolves around the screening of internationally recognized movies, in an environment where young people, families, residents and visitors of José Ignacio can share an enriching experience. From 6th – 15th January 2017, the seventh instalment of the JIIFF took place.

José Ignacio is a town that extends for several kilometres along the Atlantic Coast, nearby Punta del Este, a glamorous and busy playground often compared to St.-Tropez or Cannes. Even though José Ignacio has itself evolved into a true hot spot in Latin America, favoured by wealthy jet-setters from around the world, it has kept its old style and became a popular summer enclave and hideaway from enormous hotel chains, expensive shopping streets and loud nightclubs. The town appeals to those who prefer the wittingly bohemian. An informal atmosphere, hand-painted street signs, mom-and-pop boutiques and bed-and-breakfasts determine the picture. Although the region is rather recognized by its chefs, not by its artists, you can always discover a painter or sculptor in José Ignacio, who chose this particular environment as a workplace.

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With the ambition to enlarge the cultural offer of the town, a group of young entrepreneurs around director/programmer Fiona Pittaluga, programmer Pablo Mazzola and programmer Mariana Rubi, launched the José Ignacio International Film Festival seven years ago. The movies shown are not the typical commercial titles, but rather independent names like Harmonium by Kôji Fukada (Japan), Toni Erdmann by Maren Ade (Germany) and Kékszakállú by Gastón Solnicki (Argentina).

What makes the JIIFF particularly special is that all its movie screenings are happening outdoors. There are Pop-up cinemas directly at the beach, near the town, and at the old abandoned train station of Garzón, a few kilometres from José Ignacio. No problem with the AIRSCREEN mobile outdoor cinema systems, which were easily and quickly inflated and deflated where they were needed. The entrance of the festival is free and attracts hundreds of people from throughout the region, who travel to José Ignacio to see the movies in this idyllic environment. With for example around 500 people attending the screening of this years opening film Aquarius by Kleber Mendonça Filho (Brazil), the seventh instalment of the JIIFF was an unquestionable success.

AIRSCREEN as official exhibitor at Prolight + Sound Exhibition 2017

The AIRSCREEN Company is delighted to announce that it will be officially exhibiting at the Prolight + Sound Exhibition in Frankfurt from the 4th to the 7th of April 2017. A 40ft x 20ft (12m x 6m) AIRSCREEN inflatable movie screen will be on show at the Live Sound Arena (AG.0 C19/C21) for all visitors to admire. Anybody interested in the AIRSCREEN will have a great opportunity to see the screen live and up-close and talk to members of the AIRSCREEN team, who will be on hand to advise and answer any questions you may have.

AIRSCREEN Prolight and Sound

The Prolight + Sound exhibition is considered as the leading international trade fair for the event-technology sector and covers all products, trades and services. It is the international meeting point for exhibitors, purchasers and event organisers from all over the world. The AIRSCREEN Company looks forward to meeting and speaking to you and making your open-air movie dreams a reality.

Dutch Game Masters – eSports on a big inflatable screen

Paris St. Germain vs. Real Madrid – it sounds like the final in the FIFA Champions League. The game was not played by the real stars, but on the PlayStation. In the stadium of PSV Eindhoven the gamers were able to play the final on a 16m x 8m inflatable movie screen.

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The Dutch Game Masters welcomed 128 teams, each consisting of 2 players. It was not the football shoe, but rather the gamepad and the thumb to determine in which direction the virtual player should run or shoot.

 

eSports enjoys great popularity all over the world and has long been more than a hobby for professional players in the US and China. Incomes of more than $1 million is not a rarity here. Perhaps instead of open-air or drive-in cinemas we will be seeing more such events on mobile outdoor screens soon.

Ben & Jerry’s Movie Nights with AIRSCREEN

Peace, Love & Ice Cream – that was the slogan of the Ben & Jerry’s Movie Nights. True to its corporate values like responsibility and social commitment, the open-air cinema tour was held for free.

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For three hours people had the chance to taste new flavours like Raspberry Cheesecake and Cookie Dough ‘Wich. After sunset the inflatable movie screen was set up and the very popular French movie “The Intouchables” was shown.

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The pop-up cinema stopped over in the biggest cities in Germany. All events were incredibly well attended so surely they will be on tour again next year. Our partner EVENTED will make sure that everything will run smoothly.

 

2016 UEFA European Championships on big inflatable screen in Azerbaijan (Olympic Stadium)

After the Olympic Stadium Baku (Azerbaijan) was completed in the spring of 2015 it was the venue for the European Games, where 6,000 athletes from 50 countries could compete in different disciplines. The stadium also meets the highest FIFA and UEFA standards and is the venue of preliminaries and quarter finals of the European Football Championship 2020.

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As a foretaste of the events to come the current soccer championships are shown on an inflatable movie screen. With over 68,000 seats comes almost automatically a fantastic atmosphere. In addition to sporting events various concerts will take place at the Olympic stadium and fill one of the most modern and beautiful stadiums with life.

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Start your own pop-up cinema business with AIRSCREEN

If you are thinking about starting your own business: How about starting an outdoor movie company?

You like to travel? Perfect! There are so many opportunities to bring open air cinema to people:

  • Establish a theater in rural areas where no cinemas exist anymore
  • Movie Nights for hotels on the beach or at the pool
  • Backyard cinema in beautiful gardens
  • Pop-up cinema in unusual places – let environment and movie become one
  • Drive-in cinema for nostalgic cinema experience
  • Offer an outdoor video game experience on a screen bigger than all of your living room walls
  • Start a travelling cinema and bring movies to schools, cities and communities

And there are so many more ideas not created yet, it gives you free rein to your creativity! The best about this: it is pretty easy to install our plug and play products. AIRSCREEN complete outdoor cinema systems are starting at affordable 5,190 EUR (5,600 USD). An inflatable movie screen, full HD projector and a professional sound system – all you need is included.

Pop-up cinema

 

To help you grow your mobile cinema business you will also gain leads from us. It’s a proven business model and it successfully works in many countries worldwide.

There is no experience necessary to go ahead. Get started and join the AIRSCREEN family – use our knowledge, support and marketing material. Learn from our partners worldwide how to organize, promote and establish your own event company.

If you are still unsure take a look at our “People behind AIRSCREEN” section to learn about our partners and how they started their open air cinema business.

Contact us today at info@airscreen.com or fill in our online contact form by clicking HERE and we’ll get you on your way to running your own event production company.

Secret Cinema hosts Pop-up cinema for refugees

The London-based organisation Secret Cinema offers Live Cinema experiences. Movie fans can enjoy special movies in unique places, for example a life-size recreation of the 1950s Hill Valley town which we all know from „Back to the future”.

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Pop-up cinema for refugees in Calais, France

In September Secret Cinema hosted an outdoor movie night for refugees in Calais, France. For this purpose an inflatable movie screen was the perfect way to set up a movie night almost instantly.

Shortly after visiting the event, Fabien Riggall, founder of Secret Cinema, said: “It’s the inaction when faced with the biggest movement of refugees since the second world war that gets me. As a cultural organisation, we should react to this.“

Around 1000 refugees enjoyed the film screening
Around 1000 refugees enjoyed the film screening

For further information take a look at www.secretcinema.org

Doha Film Institute celebrates 30 Year Anniversary of the ‘Back to the Future’ Trilogy

In the state of Qatar the Doha Film Institute is organizing the ‘Cinema Under the Stars’ which offers pop-up cinema for everybody. As a special screening they showed the 80’s classic ‘Back to the Future’, celebrating the 30th anniversary of the popular film series.

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Outdoor movie night in Doha (Qatar)

In Doha’s beautiful Aspire Park all three films were shown on a 30ft tall inflatable movie screen. Fans also participated in a special competition to recreate their favorite moments from the blockbuster.

Food truck on outdoor movie night
Food trucks – always good in company with movies under the stars

Outdoor movie night powered by human energy

We already know the solar cinema and here comes another eco-friendly idea: bicycle powered pop-up cinema! Through constant but relaxed pedaling people can generate the electricity for a whole outdoor cinema event, including the projector and the inflatable movie screen (AIRSCREEN).

Inflatable movie screen powered by bicycles

In 2013 the UK-based company Electric Pedals developed a pedal-powered cinema backpack kit which they used to show educational films. Nowadays there are 14 of these mobile cinemas around the world.

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Apart from that the pedaling can also power music stages or light installations and is also used for workshops, art installations and even for illuminating Christmas trees.

For more information visit www.electricpedals.com

Pop-up cinema with AIRSCREEN on the 50th Karlovy Vary International Film Festival

Every year in July the biggest Film Festival in the Czech Republic and probably the most prestigious Film Festival in Central and Eastern Europe – the Karlovy Vary International Film Festival (KVIFF) – takes place in Bohemian Carlsbad. The 30′ x 17′ AIRSCREEN  serves as the perfect alternative to traditional indoor cinema screenings.

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As measured by the tickets sold (120000) the KVIFF is a smaller festival but yet one of international class. It belongs to one of the oldest A-list film festivals, a category it shares with the festivals in Cannes, Berlin, Venice or Montreal. This year from 3 until 11 July the KVIFF celebrates its 50th anniversary. Some 200 films are presented, many of those only at the festival, while others make it in the Czech or even international distribution.

pop up cinema with AIRSCREEN

Besides international and european film productions the focus lies especially on East European cinema. The Karlovy Vary International Film Festival is characterized by an imitable audience experience and has long maintained its reputation as an informal and cultural meeting point for numerous cinema experts and movie fans. With AIRSCREEN the KVIFF is able to celebrate premieres under the stars in impressive city scenery, inviting everybody to join the festival in extraordinary places.

Enjoy outdoor movies in a hot tub!

Imagine bathing in a hot tub while watching classic movies like Dirty Dancing or Pulp Fiction on an inflatable movie screen. That doesn’t sound fun enough? There are also waiters serving drinks directly to your tub as well as all kinds of snacks. hot tubs with AIRSCREEN nano1This idea was born in 2006 by Asher Charman from the UK. He says: “Our guiding mantra here at Hot Tub Cinema is that we don’t just watch films, we celebrate them. We encourage our guests to dress up, sing, dance, drink, play and most of all enjoy their favorite films, alongside friends old and new.” Right now there are several locations in the UK and Hot Tub Cinema is also coming to New York and Ibiza. Guests can book a whole tub for up to six friends or can book tickets individually and share with others. Whirlpool_AIRSCREEN1Just recently filmgoers in Germany also have the chance to enjoy this unique kind of cinema experience. Whirlpool Cinema as well combines the twin pleasures of cinema and bathing. Whirlpool_AIRSCREEN3What are you waiting for? Make a splash and book your own bubbly Hot Tub enjoying cinema in style!

DIFF 2014 with the region’s largest open air cinema

At the 11th Dubai International Film Festival (DIFF) 118 films were screened in 8 days, including 55 world premieres in 34 languages. As every year many regional and international stars graced the red carpet: Former Bond girl Olga Kurylenko, British actress Emily Blunt, US-star Virginia Madsen or Egyptian actor Nour El-Sherif, just to name a few. Furthermore, well-known actress Eva Longoria was hosting a benefit gala and DIFF awarded the legendary Indian singer Asha Bhosle with the lifetime achievement award.

AIRSCREEN Dubai FIlm Festival

Of course the open air cinema was not to be omitted as it is already an irreplaceable component of the festival for years. With a stunning 24m (80ft) wide inflatable movie screen (AIRSCREEN) many international films were shown for free. DIFF Chairman Abdulhamid Juma said: “It’s our absolute pleasure to be uniting keen audiences with a line-up of brilliant films through our free public screenings.”

Pop up cinema Jumeirah Beach Dubai Film Festival 12-2014

Open-air cinema with solar power

Everybody knows and loves the travelling cinemas as a special form of outdoor cinema. However a cinema only powered by the sun is an unique experience – both for attendees and staff. Dutch filmmaker Maureen Prins started the Solar Cinema in the Netherlands in 2006 to bring unseen films to unusual places and to promote the use of renewable energy.

travelling cinema with inflatable movie screen

Whether parks, local squares, locations on the beach or even gravel pits – there are no limitations for such a mobile cinema. Especially with their inflatable movie screens the set-up is very easy and the whole stuff can be carried in a small car.

In 2010 the new brand ECOCINEMA was created to internationalize the project. Nowadays ECOCINEMA is travelling around Mexico, Chile, Uruguay, Brasil or Ecuador and there are many more to come in 2015.

outdoor cinema in the Netherlands

For more information about ECOCINEMA and Solar Cinema take a look at:

http://www.ecocinema.net and http://www.solarcinema.org

1st Fly-in Cinema in Europe

On Texel Airport (Netherlands) the first European fly-in cinema took place. On a 40′ x 20′ inflatable movie screen the blockbuster “Top Gun” was shown and spectators were able to watch it out of their own plane! Classic aircraft from all over Europe were part of this unique event.

The fantastic atmosphere was created by pilots camping under the wing of their own plane, joining the American buffet and an aftershow party. For more information about the technique take a look at www.outdoorcinema.nl and www.airscreen.com

10 Years for Dubai International Film Festival (DIFF)

The DIFF is celebrating its 10th anniversary this year and is predicting its most extravagant show yet. From the 6th-14th December 2013, Dubai becomes a hotbed of international movies and film stars as the world comes to celebrate the movies of the year and some very special premieres as well. Not only is the festival an excellent opportunity to promote Arab Cinema but is now considered to be one of the leading film festivals in the world.

Outdoor cinema at the Dubai International Film Festival
Outdoor cinema at the Dubai International Film Festival

174 films and documentaries will be shown during the festival at a number of venues all over Dubai. As well as this, there is an awards ceremony with A-list movie stars such as Martin Sheen and Cate Blanchett in attendance during the festival. One of the stand out venues though is at Burj Park in downtown Dubai where a free event called Screen on the Green is taking place. On a giant 20m x 10m (66ft x 33ft) inflatable movie screen over 1,000 guests will be able to enjoy the magic of film at the foot of the world’s largest building the Burj Khalifa. Films from the Arab world and further afield will be shown here from the 6th-14th December on the AIRSCREEN.

20m x 10m (66ft. x 33ft.) inflatable movie screen
20m x 10m (66ft. x 33ft.) inflatable movie screen

For more information on Screen on the Green and the DIFF visit: http://dubaifilmfest.com/en/audience/events/screen-on-the-green/

For more information on the technology behind the screen visit: www.airscreen.com

Drive-in cinema with AIRSCREEN

Driving north – Drive-in cinema in the Netherlands

The Amsterdam open-air cinema season has drawn to a close for this year ending with a spectacular drive-in event in the city.  Over 8 days spectators were treated to a diverse selection of films including ‘Blues Brothers’ and ‘Thelma & Louise’ all shown on a giant 12 x 6m (40′ x 20′) inflatable movie screen.

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There were over 60 cars in attendance as well as a large number of walk-in audience members who came by foot or in true Amsterdam style by bike. Guests were not only treated to blockbuster films but also DJ’s ensured that the musical atmosphere was equally as exciting for those in attendance long after the film was over. Guests didn’t even need to get out of their cars to pick up refreshments, but instead ordered whatever they desired via SMS from the comfort of their cars and their food and drink was delivered straight to their vehicle.

For more information on drive-in or open-air cinema in the Netherlands visit www.outdoorcinema.nl

Bumper turn out for drive-in movie event in the UK

The renaissance of the drive-in is well and truly under way….  The last few years have seen a stark increase in the number of drive-in cinema events happening across the UK. With more and more people becoming aware of the practicality of an inflatable AIRSCREEN for outdoor events, the drive-in is a great option for event organisers. This year was no exception and one of the highlights of this year’s drive-in programme took place in September, in a national park in the north of England. Clumber Park is a country park owned and operated by the National Trust in the UK and with 3,800 acres to play with, event organisers had enough space to setup an amazing drive-in cinema.

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For two nights, cult classics such as Grease and Dirty Dancing were shown to an audience of over 1000 cars. The production equipment provided to the organisers, UK Events came from Urban Entertainment, the UK partner of the AIRSCREEN Company. Their 12m x 6m (40ft x 20ft) inflatable AIRSCREEN ensured that the huge crowd all had a spectacular view under a blanket of stars. Spectators were also able to adjust their own volumes due to FM transmitters beaming the sound direct into car radios. Despite a cold autumn evening, spectators could set their climate control to the perfect temperature which resulted in many happy cinemagoers.

For more information on Urban Entertainment visit www.urbanentertainment.org.uk and for more information on the technology behind the inflatable AIRSCREEN visit www.airscreen.com.

Eat|See|Hear is back in Los Angeles

Eat|See|Hear is an outdoor event series bringing movie lovers and food enthusiasts together.  In several locations around Los Angeles movies are shown on the largest outdoor movie screen on the west coast.  In front of the three stories tall and 52 feet wide inflatable screen Californian bands are playing prior to the screenings. Also starring: new food trucks every week.

Eat|See|Hear in Los Angeles
Eat|See|Hear in Los Angeles

With tons of special food and such outstanding movies like Raiders of the lost Ark, Ferris Bueller’s Day Off, Pulp Fiction or Breakfast Club Eat|See|Hear invites you to lean back and relax. In fact it is better than a picnic and you don’t even have to bring a basket with you!

Photo credit: Lisa Rose Photography LLC

Tickets and information: http://eatseehear.com/

28th Guadalajara International Film Festival

The Guadalajara International Film Festival (FICG) is a big cultural event for the city of Guadalajara and Mexico as well, because it is the most important cinematographic event in Latin America. Over 900 movies from México, Latin America and the rest of the world are competing.

Cine al aire libre AIRSCREEN

It is a festival made by all and for all. That is the reason why the festival is designed for the viewers to enjoy a variety of activities. Among other things an inflatable screen brings free outdoor screenings to the people during the festival. Beautiful places host outdoor movie nights and show classic movies on a 30 feet wide mobile cinema screen.

Cine al aire libre AIRSCREEN

 

The Galileo Open Air Cinema in Cape Town, South Africa

Set against the spectacular backdrop of Kirstenbosch Botanical Gardens, The Galileo invites Cape Town locals and visitors to a memorable movie experience under a ceiling of stars. Cape Town’s only outdoor cinema uses an inflatable screen with a rear-projection surface to show a movie once a week.

Unique Open Air Cinema in South Africa
Unique Open Air Cinema in South Africa

Besides price-winning documentaries like “Food Inc.” or famous foreign films like “City of God”, visitors can watch some of their all-time favorites: “Forrest Gump”, “Pulp Fiction” or “E.T.” – just to name a few. Delicious snacks are also offered, blankets and chairs can be hired.

Cape Town's most beautiful cinema
Cape Town’s most beautiful cinema

More information about the Galileo can be found here

First Baja International Film Festival started in Mexico

The first annual Baja International Film Festival took place in Cabo, Mexico. Many famous actors like Edward Norton, Virginia Madsen, Rachel Leigh Cook, Melissa Leo and Matt Dillon attended the Film Festival amongst others. The organisers were also honoured by the presence of the famous filmmaker and President of the Directors Guild of America Michael Apted and Mexican director Nicolas Echevarria.

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The Baja International Film Festival included four days of special presentations, competition screenings of feature films, documentaries, and short films, as well as nightly galas, panel discussions, filmmaker receptions and award ceremonies. Another main attraction: outdoor movies in three different locations. 30’ and 40’ inflatable movie screens have done a great job here. The festival was organized by a team of experienced film and business managers who share a passion for bringing Mexican and U.S. cultures together through film. For more information please visit: www.bajainternationalfilmfestival.com

Open-air cinema in the mountains

Gerlinde Kaltenbrunner is one of the most successful female mountain climbers worldwide. Her husband Ralf Dujmovits was the first German to scale all of the infamous  8,000m mountain peaks worldwide. The pair gave a multimedia presentation in front of the ‚Holzeralm’ mountain range. The couple used an inflatable screen for their presentation and this meant that the enchanted viewers were able to watch the presentation on best quality screen technology, high in the mountains of Austria.

Open air cinema with AIRSCREEN
Open-air cinema with AIRSCREEN

The presentation aptly named ‚ Passion 8000 – depth everywhere’ was presented by the couple. Of special interest were the background histories, which gave the audience the opportunity to really hear about what it takes to be an extreme climber. What made the presentation so worth seeing was the fact that the pair also showed the setbacks they incurred, not only the positive aspects. The setbacks included some near death experiences, which the couple were able to talk about and entertain their audience with.

Inflatable screen in Austria
Inflatable screen in Austria

Photos: ©Jack Haijes, Weinmeisterstraße 9, 4560 Kirchdorf/Krems, Austria

Further photo galleries. http://www.gerlinde.at/fotos2/index_7.html

Further Information on the technology used: www.airscreen.at

Successful start for Outdoor Cinema Tour in Moldova

The first Orange Cinema Tour took place throughout the summer in seven cities across Moldova. The event was organized by Orange Moldova and many spectators came to the open-air cinema screenings.  Great French cinema classics starring Louis de Funès, Pierre Richard and others were shown on a 30’ x 17’ tall inflatable movie screen.

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Open-air cinema sponsored by Orange

All screenings were completely free.  An enormous crowd of cinema enthusiasts spent a memorable time beneath the stars.  Before the screenings, which began at nightfall, spectators were also kept entertained by various activities organized by Orange Moldova.

AIRSCREEN inflatable movie screen
Inflatable movie screen (AIRSCREEN) in Moldova

Open-air cinema opens in Madrid

One of the world’s largest open-air cinemas has opened its doors in the Spanish capital of Madrid. The gigantic inflatable screen construction measuring an enormous 28m x 16m ensures that the best view is guaranteed in every seat in the house. Whether it be current blockbusters such as Marvel’s ‘The Avengers’ or classics such as the ‘Godfather’, film-lovers are guaranteed a great show whatever the film.

The largest open-air cinema screen in spain
The largest open-air cinema screen in Spain

In the idyllic Parque Enrique Tierno Galván not only will you find great cinema, but also a number of musicians and bands who are also in attendance to ensure that post film, the party keeps on going. Food and drinks are also there in abundance. With all of that on offer what is there to stop you? The Madrid open-air cinema is open until the start of August.

Opening night of the Madrid open-air cinema
Opening night of the Madrid open-air cinema

Dokufest in Prizren with movies under the stars

Dokufest, The International Documentary and Short Film Festival, is Kosovo’s premier film festival. The Festival is organized in July in the picturesque and historical town of Prizren which attracts numerous international and regional artists.

Outdoor movies with AIRSCREEN 24' x 13.5' (7,32m x 4,12m)
Outdoor movies with AIRSCREEN 24′ x 13.5′ (7,32m x 4,12m)

In this annually organized festival films are screened twice a day in three open air cinemas as well as in two regular cinemas. Except for its films, the festival is also well-known for lively nights after the screening. Various events happen within the scope of the festival: workshops, DokuPhoto exhibitions, festival camping, concerts, which altogether turn the city into a charming place to be.

Dokufest in Prizren, Kosovo
Dokufest in Prizren, Kosovo

Photos: Tobias Strahl

Starigrad Paklenica Film Festival in Croatia

Already into its 3rd year, the International Film Festival in the Croatian national park of Starigrad Paklenica takes place once again this year. The festival is well known due to its focus on music and also on documentary real-life films.

Film Festival with an inflatable screen in Croatia
Film Festival with an inflatable screen in Croatia

Many new films will be shown this year on a 10m inflatable screen such as the brand new concert film from the Irish rock band U2. Other highlights are films about Josef Haydn, Queen, George Harrison and Amy Winehouse.

30' x 17' AIRSCREEN at Starigrad Paklenica Film Festival
30′ x 17′ AIRSCREEN at Starigrad Paklenica Film Festival

The festival takes place this year from the 4th to the 10th of August. So sit back, relax and end enjoy the best in music with one of the most extraordinary backdrops.

The History of Open-Air Cinema

One may be inclined to think that open-air cinemas are a relatively new invention; this couldn’t be further from the truth! So let’s take a look at the history of open-air cinema. In 1895 the Lumière Brothers became the first people to step into this world with the invention of cinematography.  From this invention came the name ‘Cinema’ which is the word still used today. At the time this device was being used, it was only possible to show films of up to one minute in length. At the start of the 20th century these ‘living photographs’ as they were known, were to be seen in variety halls and theatres, it wasn’t until 1907 that the first moving cinema was created.

Travelling Cinema in 1907
Travelling Cinema in 1907

The moving cinemas however didn’t last long. They couldn’t keep up with what the movie theatres could offer which was more comfort and more choice. The oldest and longest running open-air cinema is to be found in Australia. Since 1916 ‘Sun Pictures’ have been organising open-air cinema events and cinema evenings. The fact that this open-air cinema has been the longest running in history isn’t just appreciated by the thousands of viewers that have enjoyed many an evening there, but also the Guinness World Book of Records.

In 1933 the world’s first ever drive-in cinema was established in the USA. The ‘Camden Drive-in’ in New Jersey opened its doors to the muscles cars and the classic American old timers. However the 1950’s were the absolute boom period for the drive-in, in the USA. The 50’s brought a wave of cinema closures and bust cinema chains, however the drive-in became stronger and larger and became the hottest ticket in town. The James Dean Films, cheaper tickets and the private atmosphere of sitting in your own car all added to the magic of the drive-in. It wasn’t only the Americans enjoying the drive-in cinema, but also the Europeans wanted a slice of the action. The first drive-in in Europe is to be found in Frankfurt and this is still used today. The following decades saw a decline in the drive-in and a rise in the more commonly found today, Multiplexes. These had smaller screens but much more choice for the modern film lover.

2015_Urban_Atomic Festival

The fascination of watching films outdoors never really died out however and at the end of the 1980’s the new wave of open-air cinemas which are still to be found today in fact, opened their doors to the public. Next to the traditional Greek open-air cinemas of Athens or the Island of Santorini, newer open-air cinemas were springing up in cities such as Berlin, Nuremberg and Zurich. It was at this point where the inflatable screen, the AIRSCREEN came in to action. With the assistance of the inflatable frame the need for scaffold constructions diminished and thus the ease of open-air cinema rose. This meant that practically everywhere could be turned into an open-air cinema in the matter of a moment. The first prototype AIRSCREEN was used at an open-air festival in 1994. Inflatable screens has been used since then at thousands of events all over the world. Mobile cinema is however not only made possible due to the revolutionary inflatable screen, but also the wonderful locations it can take place in.

Outdoor cinema by the sea
Outdoor cinema by the sea

Of course the great advantage of mobile cinema is that it can go practically anywhere. The world can provide the perfect backdrop to your film whether it is a big landmark like Trafalgar Square in the United Kingdom, a wonderful park or lake such as Lake Michigan, USA or a huge stadium such as the Nou Camp in Barcelona, there are no limits to the backdrops to an open-air cinema. However there’s one thing you can be sure of, wherever the backdrop, the AIRSCREEN provides fantastic screen technology for the world of outdoor cinema.

First outdoor movie screening around 1916, Berlin, Germany
This is one of the world’s very first Open-Air Cinemas around 1916 in Berlin

Anchors away for open air cinema on cruise ship

The cruise ship ’Costa neoRomantica’ was recently introduced to the world of open air cinema after AIRSCREEN installed one of their inflatable movie screens on board the newly renovated ship. Two AIRSCREEN technicians were on board to install the screen and to ensure that the passengers on board really got to enjoy the best of open air cinema on the high seas. Up to 1,800 passengers fit on board and amongst other activities such as a spa, casino and discotheque they are now able to enjoy the latest films whilst cruising around the Mediterranean or further a field.

AIRSCREEN on a cruise ship in the Italian port of Savona
AIRSCREEN on a cruise ship in the Italian port of Savona

Next to a shopping centre, a gym and many restaurants, the 12 floor Costa ship now has the inflatable screen in its repertoire. This screen was perfect for the cruise ship as it is set up and taken down in minutes and this means it can be installed when it needs to be, for example when a romantic evening of on board cinema should take place. Not only this but the passengers are then able to enjoy one of the finer things about holiday life, a cocktail or two from the on board ‘ Saint-Tropez bar.

Open-Air-cinema on the high seas
Open-Air-cinema on the high seas

AIRSCREEN opens outdoor cinema in Fuerteventura

The AIRSCREEN Company recently installed a 6.10m x 3.43 inflatable screen on the beautiful Canary Islands. An introduction to the technology and how the screen works was given in Fuerteventura itself from one of the AIRSCREEN Company’s highly trusted technicians. This was all done to allow for a brand new attraction to be opened in the hotel, namely an open air cinema for all coming guests to enjoy.

AIRSCREEN Fuerteventura
Inflatable screens in Fuerteventura, Spain

Fuerteventura, or as the locals call it, Paradise Island, has the perfect climate for open air cinema, with long warm nights allowing for blockbusters to be shown on the big screen without catching a chill. The open air cinema season is not too long away and we are hoping for a long warm summer for all to enjoy the romance of open air cinema with AIRSCREEN.

open-air cinema with AIRSCREEN
Open air cinema tourist attractions

 

“You are creating a memory”

Alexandra Rens from Cinema Paradiso (Spain)

Screenshot_Alexandra_Rens
Alexandra Rens, Cinema Paradiso, Ibiza (Spain)

What is the name of the exact location here?
It is the Baluard de Sant Pere in Dalt Vila, the Old Town of Ibiza.

It is a fantastic setting you have got here for outdoor cinema, could you explain us a little bit about the location and what it is that your company does?
We are Cinema Paradiso Ibiza and we are an outdoor cinema, which goes to different places on the island. We have a private concept where we set up in villas, as small, intimate outdoor cinemas, and then we have the public outdoor cinemas like here. We go to different beaches and squares in Ibiza, but this has to be our favourite place to set it up. We are here every Thursday, in the middle of Dalt Vila. It is very special to set up a cinema on UNESCO heritage between the old city walls. We like it a lot, obviously. The acoustics are very nice.

What was it that drew you to this location?
When we first came to the island four years ago, we started talking with the local government about our plans. We wanted to bring a cultural addition to the island, so we looked at a couple of different locations with them and this one was immediately one of our favourites. It works very well, it is close to many restaurants etc., so people can go for a drink or they can have some dinner and then go to see a movie afterwards.

You mentioned that the business has been up for four years. Going back to the initial Start-Up period, what were the biggest challenges that you faced when you were setting up the business? And why did you go into this industry?
Well, the biggest first challenges were all the permits and convincing people of our concept. Today you see a set-up where we have chairs, but normally we use beanbags. We do a lot of decoration and we do a lot for the atmosphere. There are the really comfortable beanbags of our own design, there are little tables, and we have candles and lots of lighting. We wanted to create the most ideal setting to watch a movie. Very relaxed under the stars, with a lot of atmosphere. It is very romantic and a stylish cinema, which is very comfortable with blankets and everything. You can order something to drink, we make fresh popcorn and we have some fresh snacks. We had this idea in mind, but we had nothing to show, so we had to really convince people of what we wanted to do. That was a bit hard, especially for the first shows. We were telling people “You have to come, it’s something very unique on the island.” That was definitely a challenge. And then all the people who came were super surprised. We were as well surprised by the turnout. It is very unique for the island, because as you know, Ibiza is very much a party island and this is something different. In the beginning it was a challenge to convince people to do something else and to go to the cinema. They said “What? I’m on Ibiza, I’m not gonna watch a movie” and we said “Why not?” This is such a special place, it is a beautiful island and it is very nice to be outside and make use of this gorgeous space we have here.

Going back four years, you had the option to purchase any number of screens or other solutions. What was it that drew you to an AIRSCREEN and particularly to the product you have now?
We looked into a lot of different options, but AIRSCREEN has been around for a long time and is a bit German quality as well. We saw some videos and pictures and the one that really convinced me was one in the snow, because it is very durable. You also have a very clear video about how to set it up and it is a complete package. We bought the complete outdoor cinema set-up and it comes with everything, like perfect cases and a good manual. It is literally buying an outdoor cinema, it is not just the screen. It has good customer service as well and we have a personal relationship with AIRSCREEN, what we are very content with.

If you had to explain it to somebody, what is the best thing about your AIRSCREEN system and why did you chose to have the airtight and not the classic version with the running blower?
What we really like is that it is very durable and strong material and it is easy to set up. I have to admit that at the first time we thought, “How does this work?” and needed to read the manual and had some technical guys helping us. But once you get the hang of it, it is very easy. We had some very extreme weather conditions like very strong wind, but the screen stayed up. Everyone thought we had to cancel but we were convinced we could do it and in the end it worked out fine. I was a bit nervous sometimes, but it definitely worked out well.

What is your favourite film to show at an outdoor cinema?
I have to say, the one I really liked was Casa Blanca, which we did here as well. We had this whole setting with the black and white classic on the big screen, the great acoustics and the old city walls with the lights and candles. For me this was a complete picture, I really liked that one. The first show we did here was very special as well. It was a Mexican movie and there were many local people. We had been working on the concept for a while and were always in a local bar behind our laptops and invited everyone there. It was very nice to see everyone showing up and supporting us, that was very special.

And what is the best thing about working in the outdoor cinema industry? Four years is quite a long time, what makes you want to keep doing it?
The thing that I like the most is that we are not selling a movie or selling a ticket, we are selling an experience. As I said, Casa Blanca was one of my favourites and someone came up to me and said “I watched Casa Blanca in your outdoor cinema last year and I don’t like the movie, but I will never forget the setting and how I was in the beanbag with my boyfriend, that really made it special for me”. Of course we choose the ones that we like for our shows, but a movie is always personal, you do not need to love it. You are creating a memory. People go there with their friends, their families or their loved ones and they will always remember how they were here and saw a movie underneath the stars, outdoor on Ibiza.

If you could describe an outdoor cinema in three words, what would those three words be?
I believe that we offer the total package, a whole experience. Normally, I would say “movie under the stars”.

Coming to the end of this season now, what is the future for your company?
We are definitely going to stay here, it is going really well. We worked a lot with the local government this year. The shows that we do at the beach are very special, because those are three events. People come, have a picnic and a bottle of wine, they put their blankets out and there were candles. It was amazing to see. It was actually the beach close to our house and I was walking home thinking “I can’t believe we did this”. So we want to continue these three events with the local government, they were very pleased with it as well. We hope that we are on this location here for another season, but we are at other venues as well, like a couple of hotels for example. Actually, we have lots of plans, we also want to got to another country one day. Ideally, when it is winter here, we go somewhere else where it is summer. And we are thinking about something like a drive-in in winter.

Quickly back to the AIRSCREEN, in terms of set up time and durability, what is so good about having an AIRSCREEN, when it comes to taking it to all these different locations?
It is very mobile. As I said, we do squares, we do beaches and we use this location here. For our cinema, including all the beanbags, we have a big van, but the screen literally fits into our car, which is very easy. With the speakers and speaker stands it is as mobile as a cinema can be. And everything is very easy to set up. I love it that the screen is very high, so even if you are standing all the way at the back, you can still see it. It is the perfect size for us.

For somebody who is launching their own business, what would be your tips and what should they watch out for in the outdoor cinema industry?
I think the best tip would be “Just do it”, because that is what we did. We are from Holland and obviously you cannot do outdoor cinema there, because the weather is not that great. Imagine when we were telling our families and friends that we were going to do something different and that we had this new adventure in mind. We told them that we wanted to start an outdoor cinema in Spain they asked “What? Where in Spain?” and when we said Ibiza everyone thought that it was so random. I had never been here before, but we just did it. What else can you do? We did a bit of research before, but the best advice would be to just do it.

Do you have any feedback for AIRSCREEN or are there improvements you would like to see?
Not really, we are very content. We just need to have more screens to have even more cinemas, maybe one for the drive-in. That would be a bigger one, size does matter!